---
title: "Brown-Forman brands and Share of Search"
description: "The brands Brown-Forman markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/brown-forman"
publisher: "Brandwave"
---

# Brown-Forman brands and Share of Search

The brands Brown-Forman markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Brown-Forman
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Woodford Reserve | Bourbon brands | 4 | 10% | 135K |
| Old Forester | Bourbon brands | 14 | 2% | 27.1K |

- [Woodford Reserve](/demand/global-en/brands/woodford-reserve)
- [Old Forester](/demand/global-en/brands/old-forester)

## Brand competitors

- [Jim Beam](/demand/global-en/brands/jim-beam): 1st place in Bourbon brands worldwide estimated Share of Search at 22.3% in Sep 2026.
- [Buffalo Trace](/demand/global-en/brands/buffalo-trace): 2nd place in Bourbon brands worldwide estimated Share of Search at 12.2% in Sep 2026.
- [Maker's Mark](/demand/global-en/brands/makers-mark): 3rd place in Bourbon brands worldwide estimated Share of Search at 12.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brown-Forman brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/brown-forman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/brown-forman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.