---
title: "Booking Holdings brands and Share of Search"
description: "The business behind Booking.com and Agoda."
canonical: "https://gobrandwave.com/demand/global-en/companies/booking-holdings"
publisher: "Brandwave"
---

# Booking Holdings brands and Share of Search

The business behind Booking.com and Agoda.

## Key facts

- **Company**: Booking Holdings
- **Legal name**: Booking Holdings Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Booking.com | Holiday rental platforms | 2 | 15.8% | 9.2M |
| Booking.com | Online travel agencies | 2 | 12.7% | 9.2M |
| Booking.com | Travel booking platforms | 1 | 34.2% | 9.2M |
| Agoda | Hostel booking platforms | 1 | 91.4% | 6.1M |
| Agoda | Online travel agencies | 4 | 8.5% | 6.1M |
| Agoda | Travel booking platforms | 3 | 22.7% | 6.1M |

- [Booking.com](/demand/global-en/brands/booking-com)
- [Agoda](/demand/global-en/brands/agoda)

## Brand competitors

- [Airbnb](/demand/global-en/brands/airbnb): 1st place in Holiday rental platforms worldwide estimated Share of Search at 78.2% in Aug 2026.
- [Skyscanner](/demand/global-en/brands/skyscanner): 1st place in Online travel agencies worldwide estimated Share of Search at 62.8% in Aug 2026.
- [Expedia](/demand/global-en/brands/expedia): 3rd place in Online travel agencies worldwide estimated Share of Search at 12.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Booking Holdings brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/booking-holdings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/booking-holdings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.