---
title: "BMW brands and Share of Search"
description: "The business behind BMW cars."
canonical: "https://gobrandwave.com/demand/global-en/companies/bmw"
publisher: "Brandwave"
---

# BMW brands and Share of Search

The business behind BMW cars.

## Key facts

- **Company**: BMW
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| BMW | Car brands | 3 | 4.8% | 9.1M |
| BMW | Luxury car brands | 1 | 25.2% | 9.1M |
| MINI | Car brands | 31 | 1% | 2M |

- [BMW](/demand/global-en/brands/bmw)
- [MINI](/demand/global-en/brands/mini)

## Brand competitors

- [Honda](/demand/global-en/brands/honda): 1st place in Car brands worldwide estimated Share of Search at 6.2% in Sep 2026.
- [Toyota](/demand/global-en/brands/toyota): 2nd place in Car brands worldwide estimated Share of Search at 5.8% in Sep 2026.
- [Tesla](/demand/global-en/brands/tesla): 4th place in Car brands worldwide estimated Share of Search at 4.8% in Sep 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BMW brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/bmw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/bmw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.