---
title: "Bacardi brands and Share of Search"
description: "The brands Bacardi markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/bacardi"
publisher: "Brandwave"
---

# Bacardi brands and Share of Search

The brands Bacardi markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Bacardi
- **Market**: Global
- **Brands tracked**: 5
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Bacardi | Rum brands | 1 | 59.4% | 699K |
| Bacardi | Spiced rum brands | 2 | 35.3% | 699K |
| Angel's Envy | Bourbon brands | 15 | 1.6% | 22.2K |
| D'USSÉ | Cognac brands | 5 | 3.7% | 60.5K |
| Martini | Prosecco brands | 4 | 6.8% | 29.6K |
| Martini | Vermouth brands | 4 | 6.5% | 29.6K |
| Noilly Prat | Vermouth brands | 2 | 14.5% | 33.1K |

- [Bacardi](/demand/global-en/brands/bacardi)
- [Angel's Envy](/demand/global-en/brands/angels-envy)
- [D'USSÉ](/demand/global-en/brands/dusse)
- [Martini](/demand/global-en/brands/martini)
- [Noilly Prat](/demand/global-en/brands/noilly-prat)

## Brand competitors

- [Hennessy](/demand/global-en/brands/hennessy): 1st place in Cognac brands worldwide estimated Share of Search at 61.7% in Sep 2026.
- [Lillet](/demand/global-en/brands/lillet): 1st place in Vermouth brands worldwide estimated Share of Search at 59.2% in Sep 2026.
- [La Marca](/demand/global-en/brands/la-marca): 1st place in Prosecco brands worldwide estimated Share of Search at 27.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bacardi brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/bacardi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/bacardi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.