---
title: "Amazon brands and Share of Search"
description: "The technology and retail company behind Prime Video."
canonical: "https://gobrandwave.com/demand/global-en/companies/amazon"
publisher: "Brandwave"
---

# Amazon brands and Share of Search

The technology and retail company behind Prime Video.

## Key facts

- **Company**: Amazon
- **Legal name**: Amazon.com, Inc.
- **Market**: Global
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Amazon Connect | Cloud contact center platforms | 3 | 9.7% | 22.6K |
| Amazon Web Services | Cloud object storage providers | 2 | 28.2% | 1.9M |
| eero | Home Wi-Fi router brands | 4 | 3.7% | 166K |
| Ring | Home security camera brands | 1 | 39.2% | 1.4M |

- [Amazon Connect](/demand/global-en/brands/amazon-connect)
- [Amazon Web Services](/demand/global-en/brands/amazon-web-services)
- [eero](/demand/global-en/brands/eero)
- [Ring](/demand/global-en/brands/ring-security)

## Brand competitors

- [Cloudflare](/demand/global-en/brands/cloudflare): 1st place in Cloud object storage providers worldwide estimated Share of Search at 62.9% in Aug 2026.
- [Genesys](/demand/global-en/brands/genesys): 1st place in Cloud contact center platforms worldwide estimated Share of Search at 48.8% in Aug 2026.
- [TP-Link](/demand/global-en/brands/tp-link): 1st place in Home Wi-Fi router brands worldwide estimated Share of Search at 44.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/amazon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/amazon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.