---
title: "Amazon Web Services brands and Share of Search"
description: "The brands Amazon Web Services markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/amazon-web-services"
publisher: "Brandwave"
---

# Amazon Web Services brands and Share of Search

The brands Amazon Web Services markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Amazon Web Services
- **Market**: Global
- **Brands tracked**: 19
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| AWS Lambda | Serverless platforms | 5 | 0.59% | 33.1K |
| Amazon CloudFront | Content delivery networks | 5 | 0.49% | 22.2K |
| Amazon Cognito | Authentication platforms | 8 | 0.75% | 24.7K |
| Amazon DynamoDB | Document databases | 6 | 0.58% | 4.4K |
| Amazon ECR | Container registries | 3 | 1.3% | 5.4K |
| Amazon ECS | Container platforms | 8 | 0.76% | 5.4K |
| Amazon RDS | Managed database platforms | 5 | 1.1% | 27.1K |
| Amazon Rekognition | Computer vision platforms | 5 | 1.8% | 5.4K |
| Amazon SageMaker | AutoML platforms | 3 | 1.3% | 42.4K |
| Amazon SageMaker | Machine learning platforms | 6 | 2.8% | 42.4K |
| Amazon SageMaker | MLOps platforms | 4 | 13.7% | 42.4K |
| Amazon SageMaker | Model fine tuning platforms | 5 | 7.3% | 42.4K |
| Amazon SageMaker | Model serving platforms | 3 | 16.3% | 42.4K |
| Amazon Textract | AI document processing platforms | 6 | 9.4% | 9K |
| AWS Amplify | Backend as a service platforms | 5 | 0.34% | 12.1K |
| AWS AppSync | GraphQL platforms | 3 | 12.6% | 5.8K |
| AWS CDK | Infrastructure as code tools | 6 | 2.5% | 12.1K |
| AWS Certification | IT certification providers | 4 | 8.8% | 135K |
| AWS CloudFormation | Infrastructure as code tools | 3 | 6.7% | 32.1K |
| AWS CodeArtifact | Artifact management platforms | 6 | 3.1% | 2.4K |
| AWS Entity Resolution | Identity resolution platforms | 9 | 0.13% | 720 |
| AWS Glue | Data integration and ETL tools | 10 | 1.6% | 22.2K |
| AWS Glue | ETL tools | 5 | 3.2% | 22.2K |
| AWS WAF | Website security platforms | 5 | 0.26% | 22.2K |

- [AWS Lambda](/demand/global-en/brands/aws-lambda)
- [Amazon CloudFront](/demand/global-en/brands/amazon-cloudfront)
- [Amazon Cognito](/demand/global-en/brands/amazon-cognito)
- [Amazon DynamoDB](/demand/global-en/brands/amazon-dynamodb)
- [Amazon ECR](/demand/global-en/brands/amazon-ecr)
- [Amazon ECS](/demand/global-en/brands/amazon-ecs)
- [Amazon RDS](/demand/global-en/brands/amazon-rds)
- [Amazon Rekognition](/demand/global-en/brands/amazon-rekognition)
- [Amazon SageMaker](/demand/global-en/brands/amazon-sagemaker)
- [Amazon Textract](/demand/global-en/brands/amazon-textract)
- [AWS Amplify](/demand/global-en/brands/aws-amplify)
- [AWS AppSync](/demand/global-en/brands/aws-appsync)
- [AWS CDK](/demand/global-en/brands/aws-cdk)
- [AWS Certification](/demand/global-en/brands/aws-certification)
- [AWS CloudFormation](/demand/global-en/brands/aws-cloudformation)
- [AWS CodeArtifact](/demand/global-en/brands/aws-codeartifact)
- [AWS Entity Resolution](/demand/global-en/brands/aws-entity-resolution)
- [AWS Glue](/demand/global-en/brands/aws-glue)
- [AWS WAF](/demand/global-en/brands/aws-waf)

## Brand competitors

- [Cloudflare](/demand/global-en/brands/cloudflare): 1st place in Content delivery networks worldwide estimated Share of Search at 94.4% in Sep 2026.
- [MongoDB](/demand/global-en/brands/mongodb): 1st place in Document databases worldwide estimated Share of Search at 88.9% in Sep 2026.
- [Docker Hub](/demand/global-en/brands/docker-hub): 1st place in Container registries worldwide estimated Share of Search at 85.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Web Services brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/amazon-web-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/amazon-web-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.