---
title: "Alibaba brands and Share of Search"
description: "The brands Alibaba markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/alibaba"
publisher: "Brandwave"
---

# Alibaba brands and Share of Search

The brands Alibaba markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Alibaba
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Qwen | AI model companies | 4 | 7.3% | 1.5M |
| Alibaba | Wholesale marketplace platforms | 1 | 94.9% | 6.1M |

- [Qwen](/demand/global-en/brands/qwen)
- [Alibaba](/demand/global-en/brands/alibaba)

## Brand competitors

- [Meta AI](/demand/global-en/brands/meta-ai): 1st place in AI model companies worldwide estimated Share of Search at 31% in Sep 2026.
- [OpenAI](/demand/global-en/brands/openai): 2nd place in AI model companies worldwide estimated Share of Search at 29.7% in Sep 2026.
- [Anthropic](/demand/global-en/brands/anthropic): 3rd place in AI model companies worldwide estimated Share of Search at 24.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Alibaba brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/alibaba

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/alibaba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.