---
title: "ADP brands and Share of Search"
description: "The business behind ADP."
canonical: "https://gobrandwave.com/demand/global-en/companies/adp"
publisher: "Brandwave"
---

# ADP brands and Share of Search

The business behind ADP.

## Key facts

- **Company**: ADP
- **Legal name**: Automatic Data Processing, Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ADP | HR software brands | 6 | 5.5% | 92.4K |
| ADP Workforce Now | Benefits administration platforms | 2 | 34% | 550K |
| ADP Workforce Now | HR information systems | 3 | 13.6% | 550K |

- [ADP](/demand/global-en/brands/adp)
- [ADP Workforce Now](/demand/global-en/brands/adp-workforce-now)

## Brand competitors

- [Workday](/demand/global-en/brands/workday): 1st place in HR information systems worldwide estimated Share of Search at 55.7% in Sep 2026.
- [Rippling](/demand/global-en/brands/rippling): 1st place in Benefits administration platforms worldwide estimated Share of Search at 34.9% in Sep 2026.
- [Zoho People](/demand/global-en/brands/zoho-people): 2nd place in HR software brands worldwide estimated Share of Search at 17.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ADP brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/adp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/adp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.