---
title: "John Deere vs Toro: Which is searched more?"
description: "Which is more popular in search, John Deere or Toro? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/zero-turn-mowers-brands/compare/john-deere-vs-toro"
publisher: "Brandwave"
---

# John Deere vs Toro: Which is searched more?

Which is more popular in search, John Deere or Toro? Compare estimated monthly branded-search demand and Share of Search inside the Zero turn mowers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: John Deere and Toro
- **Competitive set**: Zero turn mowers brands
- **Market**: Global
- **Month measured**: Sep 2026
- **John Deere Share of Search**: 66.7%
- **Toro Share of Search**: 8.2%

## Which is more popular in search, John Deere or Toro?

- In September 2026, John Deere had more branded searches than Toro among zero turn mowers brands worldwide. John Deere was estimated to have 1M branded searches compared to Toro’s 122K, and held a 66.7% Share of Search versus Toro’s 8.2%.
- John Deere was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among zero turn mowers brands worldwide moved from 64.7% to 66.7%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Toro’s estimated Share of Search among zero turn mowers brands worldwide moved from 5.4% to 8.2%, and its estimated monthly branded searches moved from 83K to 122K.

## How did search popularity change for zero turn mowers brands worldwide in September 2026?

- In September 2026, John Deere gained estimated Share of Search among zero turn mowers brands worldwide, from 64.4% to 66.7%.
- In September 2026, Toro lost estimated Share of Search among zero turn mowers brands worldwide, from 11.3% to 8.2%.

## Month by month

| Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Toro estimated searches | Toro Share of Search | Toro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 64.7% | 1 | 83K | 5.4% | 3 |
| Nov 2025 | 1M | 69.4% | 1 | 60.5K | 4.2% | 3 |
| Dec 2025 | 1M | 69.9% | 1 | 43.8K | 3.1% | 3 |
| Jan 2026 | 1M | 69.3% | 1 | 56.2K | 3.9% | 3 |
| Feb 2026 | 1M | 69.3% | 1 | 63.2K | 4.4% | 3 |
| Mar 2026 | 1M | 61.3% | 1 | 169K | 10.4% | 3 |
| Apr 2026 | 1M | 58.3% | 1 | 253K | 14.8% | 3 |
| May 2026 | 1M | 58.3% | 1 | 253K | 14.8% | 3 |
| Jun 2026 | 1M | 60.9% | 1 | 182K | 11.1% | 3 |
| Jul 2026 | 1M | 64.4% | 1 | 175K | 11.3% | 3 |
| Aug 2026 | 1M | 64.4% | 1 | 175K | 11.3% | 3 |
| Sep 2026 | 1M | 66.7% | 1 | 122K | 8.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using John Deere’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **John Deere**: Measured on the search term “john deere”.
- **Toro**: Measured on the search terms “toro mower”, “toro push mower”, “toro riding lawn mower” and “toro zero turn mower”, summed into one figure.

- [John Deere profile](/demand/global-en/brands/john-deere)
- [Toro profile](/demand/global-en/brands/toro)
- [All zero turn mowers brands worldwide](/demand/global-en/categories/zero-turn-mowers-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, John Deere or Toro?

In September 2026, John Deere had more branded searches than Toro among zero turn mowers brands worldwide. John Deere was estimated to have 1M branded searches compared to Toro’s 122K, and held a 66.7% Share of Search versus Toro’s 8.2%.

## Cite this page

Brandwave. "John Deere vs Toro: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/zero-turn-mowers-brands/compare/john-deere-vs-toro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/zero-turn-mowers-brands/compare/john-deere-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.