---
title: "Zero trust platforms: Which are searched most?"
description: "Compare the zero trust platforms teams use. Share of Search among Cloudflare, Zscaler, Palo Alto Networks, Akamai, Netskope and Appgate, the zero trust platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/zero-trust-platforms"
publisher: "Brandwave"
---

# Zero trust platforms: Which are searched most?

Compare the zero trust platforms teams use. Share of Search among Cloudflare, Zscaler, Palo Alto Networks, Akamai, Netskope and Appgate, the zero trust platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Zero trust platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 89.9%

## Which brand is most popular in search among zero trust platforms worldwide?

- In August 2026, Cloudflare was the most searched among zero trust platforms worldwide, with an estimated 4.3M branded searches and 89.9% estimated Share of Search within this set.
- Zscaler is in 2nd place, 85.6 percentage points behind at 4.2% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide increased from 80.7% to 89.9%.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide decreased from 8.7% to 4.2%.
- Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide decreased from 4.7% to 1.9%.
- Across the 11 months ending August 2026, Netskope’s estimated Share of Search among zero trust platforms worldwide decreased from 2.6% to 1%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among zero trust platforms worldwide peaked at 95% in November 2025 and was lowest at 80.7% in October 2025.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among zero trust platforms worldwide peaked at 8.7% in October 2025 and was lowest at 2.1% in November 2025.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide peaked at 3.3% in January 2026 and was lowest at 0.92% in November 2025.
- Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide peaked at 4.7% in October 2025 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Netskope’s estimated Share of Search among zero trust platforms worldwide peaked at 2.6% in October 2025 and was lowest at 0.62% in November 2025.
- Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among zero trust platforms worldwide.
- Across the 11 months ending August 2026, Akamai fell from 3rd to 4th among zero trust platforms worldwide.
- Across the 11 months ending August 2026, Appgate held steady: its estimated Share of Search among zero trust platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudflare vs Zscaler: compare search popularity](/demand/global-en/compare/cloudflare-vs-zscaler): 89.9% against 4.2% Share of Search.
- [Cloudflare vs Palo Alto Networks: compare search popularity](/demand/global-en/compare/cloudflare-vs-palo-alto-networks): 89.9% against 2.8% Share of Search.
- [Zscaler vs Palo Alto Networks: compare search popularity](/demand/global-en/compare/palo-alto-networks-vs-zscaler): 4.2% against 2.8% Share of Search.

## How did search popularity change for zero trust platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.
- In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
- Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.
- Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 89.9% | 4.3M | +21.0% | Cloudflare |
| 2 | Zscaler | 4.2% | 201K | 0.0% | Zscaler |
| 3 | Palo Alto Networks | 2.8% | 135K | +22.7% | Palo Alto Networks |
| 4 | Akamai | 1.9% | 90.5K | 0.0% | Akamai |
| 5 | Netskope | 1% | 49.5K | 0.0% | Netskope |
| 6 | Appgate | 0.08% | 3.6K | 0.0% | Appgate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudflare | 2.3M | 80.7% | 1 |
| Oct 2025 | Zscaler | 246K | 8.7% | 2 |
| Oct 2025 | Akamai | 135K | 4.7% | 3 |
| Oct 2025 | Palo Alto Networks | 90.5K | 3.2% | 4 |
| Oct 2025 | Netskope | 74K | 2.6% | 5 |
| Oct 2025 | Appgate | 4.4K | 0.15% | 6 |
| Nov 2025 | Cloudflare | 9.3M | 95% | 1 |
| Nov 2025 | Zscaler | 201K | 2.1% | 2 |
| Nov 2025 | Akamai | 135K | 1.4% | 3 |
| Nov 2025 | Palo Alto Networks | 90.5K | 0.92% | 4 |
| Nov 2025 | Netskope | 60.5K | 0.62% | 5 |
| Nov 2025 | Appgate | 3.6K | 0.04% | 6 |
| Dec 2025 | Cloudflare | 4.2M | 90.9% | 1 |
| Dec 2025 | Zscaler | 165K | 3.6% | 2 |
| Dec 2025 | Akamai | 110K | 2.4% | 3 |
| Dec 2025 | Palo Alto Networks | 90.5K | 2% | 4 |
| Dec 2025 | Netskope | 49.5K | 1.1% | 5 |
| Dec 2025 | Appgate | 3.6K | 0.08% | 6 |
| Jan 2026 | Cloudflare | 2.8M | 85.3% | 1 |
| Jan 2026 | Zscaler | 201K | 6.1% | 2 |
| Jan 2026 | Akamai | 110K | 3.3% | 3 |
| Jan 2026 | Palo Alto Networks | 110K | 3.3% | 4 |
| Jan 2026 | Netskope | 60.5K | 1.8% | 5 |
| Jan 2026 | Appgate | 4.4K | 0.13% | 6 |
| Feb 2026 | Cloudflare | 2.8M | 85.4% | 1 |
| Feb 2026 | Zscaler | 201K | 6.1% | 2 |
| Feb 2026 | Akamai | 110K | 3.3% | 3 |
| Feb 2026 | Palo Alto Networks | 110K | 3.3% | 4 |
| Feb 2026 | Netskope | 60.5K | 1.8% | 5 |
| Feb 2026 | Appgate | 4.4K | 0.13% | 6 |
| Mar 2026 | Cloudflare | 2.9M | 85.5% | 1 |
| Mar 2026 | Zscaler | 201K | 6% | 2 |
| Mar 2026 | Akamai | 110K | 3.3% | 3 |
| Mar 2026 | Palo Alto Networks | 110K | 3.3% | 4 |
| Mar 2026 | Netskope | 60.5K | 1.8% | 5 |
| Mar 2026 | Appgate | 4.4K | 0.13% | 6 |
| Apr 2026 | Cloudflare | 3.5M | 87.5% | 1 |
| Apr 2026 | Zscaler | 201K | 5% | 2 |
| Apr 2026 | Akamai | 135K | 3.4% | 3 |
| Apr 2026 | Palo Alto Networks | 110K | 2.8% | 4 |
| Apr 2026 | Netskope | 49.5K | 1.2% | 5 |
| Apr 2026 | Appgate | 4.4K | 0.11% | 6 |
| May 2026 | Cloudflare | 3.5M | 86.6% | 1 |
| May 2026 | Zscaler | 246K | 6.1% | 2 |
| May 2026 | Akamai | 135K | 3.3% | 3 |
| May 2026 | Palo Alto Networks | 110K | 2.7% | 4 |
| May 2026 | Netskope | 49.5K | 1.2% | 5 |
| May 2026 | Appgate | 3.6K | 0.09% | 6 |
| Jun 2026 | Cloudflare | 3.5M | 87.9% | 1 |
| Jun 2026 | Zscaler | 201K | 5% | 2 |
| Jun 2026 | Akamai | 110K | 2.7% | 3 |
| Jun 2026 | Palo Alto Networks | 110K | 2.7% | 4 |
| Jun 2026 | Netskope | 60.5K | 1.5% | 5 |
| Jun 2026 | Appgate | 4.4K | 0.11% | 6 |
| Jul 2026 | Cloudflare | 3.5M | 88.6% | 1 |
| Jul 2026 | Zscaler | 201K | 5.1% | 2 |
| Jul 2026 | Palo Alto Networks | 110K | 2.8% | 3 |
| Jul 2026 | Akamai | 90.5K | 2.3% | 4 |
| Jul 2026 | Netskope | 49.5K | 1.2% | 5 |
| Jul 2026 | Appgate | 3.6K | 0.09% | 6 |
| Aug 2026 | Cloudflare | 4.3M | 89.9% | 1 |
| Aug 2026 | Zscaler | 201K | 4.2% | 2 |
| Aug 2026 | Palo Alto Networks | 135K | 2.8% | 3 |
| Aug 2026 | Akamai | 90.5K | 1.9% | 4 |
| Aug 2026 | Netskope | 49.5K | 1% | 5 |
| Aug 2026 | Appgate | 3.6K | 0.08% | 6 |
| Sep 2026 | Akamai | — | — | — |
| Sep 2026 | Appgate | — | — | — |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | Netskope | — | — | — |
| Sep 2026 | Palo Alto Networks | — | — | — |
| Sep 2026 | Zscaler | — | — | — |

## What is being compared

- **Akamai**: Measured on the search term “akamai”.
- **Appgate**: Measured on the search term “appgate”.
- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **Netskope**: Measured on the search term “netskope”.
- **Palo Alto Networks**: Measured on the search term “palo alto networks”.
- **Zscaler**: Measured on the search term “zscaler”.

- [Akamai](/demand/global-en/brands/akamai)
- [Appgate](/demand/global-en/brands/appgate)
- [Cloudflare](/demand/global-en/brands/cloudflare)
- [Netskope](/demand/global-en/brands/netskope)
- [Palo Alto Networks](/demand/global-en/brands/palo-alto-networks)
- [Zscaler](/demand/global-en/brands/zscaler)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among zero trust platforms worldwide?

In August 2026, Cloudflare was the most searched among zero trust platforms worldwide, with an estimated 4.3M branded searches and 89.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Zero trust platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/zero-trust-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/zero-trust-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.