---
title: "Zero trust network access platforms: Which brands are most popular in search?"
description: "Compare services and tools used to provide secure remote access to business networks. Share of Search among Tailscale, OpenVPN, Twingate, NordLayer and GoodAccess, the zero trust network access platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/zero-trust-network-access-platforms"
publisher: "Brandwave"
---

# Zero trust network access platforms: Which brands are most popular in search?

Compare services and tools used to provide secure remote access to business networks. Share of Search among Tailscale, OpenVPN, Twingate, NordLayer and GoodAccess, the zero trust network access platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Zero trust network access platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tailscale, 83.1%

## Which brand is most popular in search among zero trust network access platforms worldwide?

- In August 2026, Tailscale was the most searched among zero trust network access platforms worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set.
- OpenVPN is in 2nd place, 68.8 percentage points behind at 14.3% Share of Search.
- Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide increased from 59.1% to 83.1%.
- Across the 11 months ending August 2026, OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide decreased from 34.1% to 14.3%.
- Across the 11 months ending August 2026, Twingate’s estimated Share of Search among zero trust network access platforms worldwide decreased from 5.3% to 1.8%.
- Across the 11 months ending August 2026, NordLayer’s estimated Share of Search among zero trust network access platforms worldwide decreased from 1.3% to 0.68%.
- Across the 11 months ending August 2026, Twingate’s estimated Share of Search among zero trust network access platforms worldwide peaked at 5.3% in October 2025 and was lowest at 1.8% in July 2026.
- Across the 11 months ending August 2026, GoodAccess held steady: its estimated Share of Search among zero trust network access platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tailscale vs OpenVPN: compare search popularity](/demand/global-en/compare/openvpn-vs-tailscale): 83.1% against 14.3% Share of Search.

## How did search popularity change for zero trust network access platforms worldwide in August 2026?

- Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.
- OpenVPN’s estimated Share of Search among zero trust network access platforms worldwide has lost ground for 3 months in a row, from 19.7% to 14.3% in August 2026.
- Estimated monthly branded searches for Twingate worldwide fell 45.2% over 11 measured months, from 49.8K to 27.3K in August 2026.
- Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 11 measured months, from 12.2K to 10K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tailscale | 83.1% | 1.2M | -0.0% | Tailscale |
| 2 | OpenVPN | 14.3% | 211K | -0.8% | OpenVPN |
| 3 | Twingate | 1.8% | 27.3K | +0.1% | Twingate |
| 4 | NordLayer | 0.68% | 10K | +0.2% | NordLayer |
| 5 | GoodAccess | 0.11% | 1.6K | 0.0% | GoodAccess |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tailscale | 552K | 59.1% | 1 |
| Oct 2025 | OpenVPN | 318K | 34.1% | 2 |
| Oct 2025 | Twingate | 49.8K | 5.3% | 3 |
| Oct 2025 | NordLayer | 12.2K | 1.3% | 4 |
| Oct 2025 | GoodAccess | 1.6K | 0.17% | 5 |
| Nov 2025 | Tailscale | 675K | 64.7% | 1 |
| Nov 2025 | OpenVPN | 315K | 30.2% | 2 |
| Nov 2025 | Twingate | 40.8K | 3.9% | 3 |
| Nov 2025 | NordLayer | 10K | 0.96% | 4 |
| Nov 2025 | GoodAccess | 1.6K | 0.15% | 5 |
| Dec 2025 | Tailscale | 675K | 65.2% | 1 |
| Dec 2025 | OpenVPN | 315K | 30.5% | 2 |
| Dec 2025 | Twingate | 33.3K | 3.2% | 3 |
| Dec 2025 | NordLayer | 10K | 0.97% | 4 |
| Dec 2025 | GoodAccess | 1.3K | 0.13% | 5 |
| Jan 2026 | Tailscale | 826K | 71.7% | 1 |
| Jan 2026 | OpenVPN | 263K | 22.8% | 2 |
| Jan 2026 | Twingate | 49.9K | 4.3% | 3 |
| Jan 2026 | NordLayer | 12.2K | 1.1% | 4 |
| Jan 2026 | GoodAccess | 1.6K | 0.14% | 5 |
| Feb 2026 | Tailscale | 1M | 76.7% | 1 |
| Feb 2026 | OpenVPN | 260K | 19.9% | 2 |
| Feb 2026 | Twingate | 33.4K | 2.6% | 3 |
| Feb 2026 | NordLayer | 10K | 0.76% | 4 |
| Feb 2026 | GoodAccess | 1.3K | 0.1% | 5 |
| Mar 2026 | Tailscale | 1M | 72.9% | 1 |
| Mar 2026 | OpenVPN | 318K | 23.1% | 2 |
| Mar 2026 | Twingate | 40.8K | 3% | 3 |
| Mar 2026 | NordLayer | 12.3K | 0.89% | 4 |
| Mar 2026 | GoodAccess | 1.6K | 0.12% | 5 |
| Apr 2026 | Tailscale | 1M | 76.8% | 1 |
| Apr 2026 | OpenVPN | 258K | 19.7% | 2 |
| Apr 2026 | Twingate | 33.4K | 2.6% | 3 |
| Apr 2026 | NordLayer | 10K | 0.77% | 4 |
| Apr 2026 | GoodAccess | 1.3K | 0.1% | 5 |
| May 2026 | Tailscale | 1M | 76.8% | 1 |
| May 2026 | OpenVPN | 258K | 19.7% | 2 |
| May 2026 | Twingate | 33.3K | 2.5% | 3 |
| May 2026 | NordLayer | 10K | 0.77% | 4 |
| May 2026 | GoodAccess | 1.6K | 0.12% | 5 |
| Jun 2026 | Tailscale | 1M | 76.9% | 1 |
| Jun 2026 | OpenVPN | 258K | 19.6% | 2 |
| Jun 2026 | Twingate | 33.3K | 2.5% | 3 |
| Jun 2026 | NordLayer | 10K | 0.76% | 4 |
| Jun 2026 | GoodAccess | 1.6K | 0.12% | 5 |
| Jul 2026 | Tailscale | 1.2M | 83% | 1 |
| Jul 2026 | OpenVPN | 213K | 14.4% | 2 |
| Jul 2026 | Twingate | 27.2K | 1.8% | 3 |
| Jul 2026 | NordLayer | 10K | 0.68% | 4 |
| Jul 2026 | GoodAccess | 1.6K | 0.11% | 5 |
| Aug 2026 | Tailscale | 1.2M | 83.1% | 1 |
| Aug 2026 | OpenVPN | 211K | 14.3% | 2 |
| Aug 2026 | Twingate | 27.3K | 1.8% | 3 |
| Aug 2026 | NordLayer | 10K | 0.68% | 4 |
| Aug 2026 | GoodAccess | 1.6K | 0.11% | 5 |
| Sep 2026 | GoodAccess | — | — | — |
| Sep 2026 | NordLayer | — | — | — |
| Sep 2026 | OpenVPN | — | — | — |
| Sep 2026 | Tailscale | — | — | — |
| Sep 2026 | Twingate | — | — | — |

## What is being compared

- **GoodAccess**: Measured on the search term “goodaccess”.
- **NordLayer**: Measured on the search terms “nordlayer”, “nordlayer app”, “nordlayer com” and “vpn nordlayer”, summed into one figure.
- **OpenVPN**: Measured on the search terms “openvpn”, “openvpn access server”, “openvpn app”, “openvpn cloudconnexa”, “openvpn net”, “openvpn software” and “openvpn zero trust”, summed into one figure.
- **Tailscale**: Measured on the search terms “tailscale”, “tailscale app”, “tailscale com”, “tailscale software”, “tailscale zero trust” and “zero trust tailscale”, summed into one figure.
- **Twingate**: Measured on the search terms “twingate”, “twingate app”, “twingate com”, “twingate software”, “twingate zero trust” and “vpn twingate”, summed into one figure.

- [GoodAccess](/demand/global-en/brands/goodaccess)
- [NordLayer](/demand/global-en/brands/nordlayer)
- [OpenVPN](/demand/global-en/brands/openvpn)
- [Tailscale](/demand/global-en/brands/tailscale)
- [Twingate](/demand/global-en/brands/twingate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among zero trust network access platforms worldwide?

In August 2026, Tailscale was the most searched among zero trust network access platforms worldwide, with an estimated 1.2M branded searches and 83.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Zero trust network access platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/zero-trust-network-access-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/zero-trust-network-access-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.