---
title: "Zero-party data platforms: Which brands are most popular in search?"
description: "Compare tools that collect preferences directly from customers through quizzes, forms, and conversations. Share of Search among Octane AI, Digioh, Wyng, Prehook and Fairing, the zero-party data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/zero-party-data-platforms"
publisher: "Brandwave"
---

# Zero-party data platforms: Which brands are most popular in search?

Compare tools that collect preferences directly from customers through quizzes, forms, and conversations. Share of Search among Octane AI, Digioh, Wyng, Prehook and Fairing, the zero-party data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Zero-party data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Octane AI, 36.4%

## Which brand is most popular in search among zero-party data platforms worldwide?

- In August 2026, Octane AI was the most searched among zero-party data platforms worldwide, with an estimated 1.7K branded searches and 36.4% estimated Share of Search within this set.
- Digioh is in 2nd place, 0.7 percentage points behind at 35.7% Share of Search.
- Across the 11 months ending August 2026, Octane AI’s estimated Share of Search among zero-party data platforms worldwide decreased from 43.1% to 36.4%.
- Across the 11 months ending August 2026, Digioh’s estimated Share of Search among zero-party data platforms worldwide increased from 33.6% to 35.7%.
- Across the 11 months ending August 2026, Wyng’s estimated Share of Search among zero-party data platforms worldwide increased from 13.3% to 16.2%.
- Across the 11 months ending August 2026, Fairing’s estimated Share of Search among zero-party data platforms worldwide increased from 1.7% to 3.1%.
- Across the 11 months ending August 2026, Octane AI’s estimated Share of Search among zero-party data platforms worldwide peaked at 63% in February 2026 and was lowest at 36.4% in August 2026.
- Across the 11 months ending August 2026, Digioh’s estimated Share of Search among zero-party data platforms worldwide peaked at 37.4% in July 2026 and was lowest at 21.8% in February 2026.
- Across the 11 months ending August 2026, Wyng’s estimated Share of Search among zero-party data platforms worldwide peaked at 16.2% in August 2026 and was lowest at 8.5% in February 2026.
- Across the 11 months ending August 2026, Prehook’s estimated Share of Search among zero-party data platforms worldwide peaked at 11.7% in November 2025 and was lowest at 5.4% in February 2026.
- Across the 11 months ending August 2026, Fairing’s estimated Share of Search among zero-party data platforms worldwide peaked at 3.1% in August 2026 and was lowest at 1.4% in February 2026.
- Across the 11 months ending August 2026, Prehook held steady: its estimated Share of Search among zero-party data platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Octane AI vs Digioh: compare search popularity](/demand/global-en/compare/digioh-vs-octane-ai): 36.4% against 35.7% Share of Search.
- [Octane AI vs Wyng: compare search popularity](/demand/global-en/compare/octane-ai-vs-wyng): 36.4% against 16.2% Share of Search.
- [Octane AI vs Prehook: compare search popularity](/demand/global-en/compare/octane-ai-vs-prehook): 36.4% against 8.6% Share of Search.
- [Octane AI vs Fairing: compare search popularity](/demand/global-en/compare/fairing-vs-octane-ai): 36.4% against 3.1% Share of Search.
- [Digioh vs Wyng: compare search popularity](/demand/global-en/compare/digioh-vs-wyng): 35.7% against 16.2% Share of Search.
- [Digioh vs Prehook: compare search popularity](/demand/global-en/compare/digioh-vs-prehook): 35.7% against 8.6% Share of Search.
- [Digioh vs Fairing: compare search popularity](/demand/global-en/compare/digioh-vs-fairing): 35.7% against 3.1% Share of Search.
- [Wyng vs Prehook: compare search popularity](/demand/global-en/compare/prehook-vs-wyng): 16.2% against 8.6% Share of Search.
- [Wyng vs Fairing: compare search popularity](/demand/global-en/compare/fairing-vs-wyng): 16.2% against 3.1% Share of Search.
- [Prehook vs Fairing: compare search popularity](/demand/global-en/compare/fairing-vs-prehook): 8.6% against 3.1% Share of Search.

## How did search popularity change for zero-party data platforms worldwide in August 2026?

- In August 2026, Wyng gained estimated Share of Search among zero-party data platforms worldwide, from 14.1% to 16.2%.
- In August 2026, Prehook gained estimated Share of Search among zero-party data platforms worldwide, from 7.4% to 8.6%.
- In August 2026, Octane AI lost estimated Share of Search among zero-party data platforms worldwide, from 38.4% to 36.4%.
- In August 2026, Digioh lost estimated Share of Search among zero-party data platforms worldwide, from 37.4% to 35.7%.
- Estimated monthly branded searches for Fairing worldwide rose 40% over 11 measured months, from 100 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Octane AI | 36.4% | 1.7K | -17.4% | Octane AI |
| 2 | Digioh | 35.7% | 1.6K | -16.8% | Digioh |
| 3 | Wyng | 16.2% | 740 | 0.0% | Wyng |
| 4 | Prehook | 8.6% | 390 | 0.0% | Prehook |
| 5 | Fairing | 3.1% | 140 | 0.0% | Fairing |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Octane AI | 2.5K | 43.1% | 1 |
| Oct 2025 | Digioh | 1.9K | 33.6% | 2 |
| Oct 2025 | Wyng | 770 | 13.3% | 3 |
| Oct 2025 | Prehook | 480 | 8.3% | 4 |
| Oct 2025 | Fairing | 100 | 1.7% | 5 |
| Nov 2025 | Octane AI | 2K | 39.3% | 1 |
| Nov 2025 | Digioh | 1.6K | 32.2% | 2 |
| Nov 2025 | Wyng | 760 | 15% | 3 |
| Nov 2025 | Prehook | 590 | 11.7% | 4 |
| Nov 2025 | Fairing | 90 | 1.8% | 5 |
| Dec 2025 | Octane AI | 2K | 40% | 1 |
| Dec 2025 | Digioh | 1.6K | 33.1% | 2 |
| Dec 2025 | Wyng | 740 | 15% | 3 |
| Dec 2025 | Prehook | 480 | 9.8% | 4 |
| Dec 2025 | Fairing | 100 | 2% | 5 |
| Jan 2026 | Octane AI | 3.7K | 51.8% | 1 |
| Jan 2026 | Digioh | 1.9K | 27.2% | 2 |
| Jan 2026 | Wyng | 910 | 12.8% | 3 |
| Jan 2026 | Prehook | 480 | 6.7% | 4 |
| Jan 2026 | Fairing | 110 | 1.5% | 5 |
| Feb 2026 | Octane AI | 5.6K | 63% | 1 |
| Feb 2026 | Digioh | 1.9K | 21.8% | 2 |
| Feb 2026 | Wyng | 750 | 8.5% | 3 |
| Feb 2026 | Prehook | 480 | 5.4% | 4 |
| Feb 2026 | Fairing | 120 | 1.4% | 5 |
| Mar 2026 | Octane AI | 3.8K | 53.7% | 1 |
| Mar 2026 | Digioh | 1.9K | 27.3% | 2 |
| Mar 2026 | Wyng | 740 | 10.5% | 3 |
| Mar 2026 | Prehook | 480 | 6.8% | 4 |
| Mar 2026 | Fairing | 130 | 1.8% | 5 |
| Apr 2026 | Octane AI | 2.6K | 43.9% | 1 |
| Apr 2026 | Digioh | 1.9K | 33.1% | 2 |
| Apr 2026 | Wyng | 740 | 12.6% | 3 |
| Apr 2026 | Prehook | 480 | 8.2% | 4 |
| Apr 2026 | Fairing | 130 | 2.2% | 5 |
| May 2026 | Octane AI | 2.1K | 41.6% | 1 |
| May 2026 | Digioh | 1.6K | 31.7% | 2 |
| May 2026 | Wyng | 750 | 14.6% | 3 |
| May 2026 | Prehook | 480 | 9.3% | 4 |
| May 2026 | Fairing | 140 | 2.7% | 5 |
| Jun 2026 | Octane AI | 2K | 40.4% | 1 |
| Jun 2026 | Digioh | 1.6K | 33% | 2 |
| Jun 2026 | Wyng | 740 | 14.9% | 3 |
| Jun 2026 | Prehook | 480 | 9.7% | 4 |
| Jun 2026 | Fairing | 100 | 2% | 5 |
| Jul 2026 | Octane AI | 2K | 38.4% | 1 |
| Jul 2026 | Digioh | 2K | 37.4% | 2 |
| Jul 2026 | Wyng | 740 | 14.1% | 3 |
| Jul 2026 | Prehook | 390 | 7.4% | 4 |
| Jul 2026 | Fairing | 140 | 2.7% | 5 |
| Aug 2026 | Octane AI | 1.7K | 36.4% | 1 |
| Aug 2026 | Digioh | 1.6K | 35.7% | 2 |
| Aug 2026 | Wyng | 740 | 16.2% | 3 |
| Aug 2026 | Prehook | 390 | 8.6% | 4 |
| Aug 2026 | Fairing | 140 | 3.1% | 5 |
| Sep 2026 | Digioh | — | — | — |
| Sep 2026 | Fairing | — | — | — |
| Sep 2026 | Octane AI | — | — | — |
| Sep 2026 | Prehook | — | — | — |
| Sep 2026 | Wyng | — | — | — |

## What is being compared

- **Digioh**: Measured on the search terms “digioh”, “digioh alternatives”, “digioh pricing” and “digioh review”, summed into one figure.
- **Fairing**: Measured on the search terms “fairing post purchase survey”, “fairing post-purchase survey”, “fairing surveys” and “fairing.co”, summed into one figure.
- **Octane AI**: Measured on the search terms “octane ai”, “octane ai quiz”, “octane ai review” and “octaneai.com”, summed into one figure.
- **Prehook**: Measured on the search term “prehook”.
- **Wyng**: Measured on the search terms “wyng”, “wyng platform” and “wyng.com”, summed into one figure.

- [Digioh](/demand/global-en/brands/digioh)
- [Fairing](/demand/global-en/brands/fairing)
- [Octane AI](/demand/global-en/brands/octane-ai)
- [Prehook](/demand/global-en/brands/prehook)
- [Wyng](/demand/global-en/brands/wyng)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among zero-party data platforms worldwide?

In August 2026, Octane AI was the most searched among zero-party data platforms worldwide, with an estimated 1.7K branded searches and 36.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Zero-party data platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/zero-party-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/zero-party-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.