--- title: "YouTube growth tools: Which brands are most popular in search?" description: "Compare tools creators use to grow a YouTube channel. Share of Search among Social Blade, VidIQ, TubeBuddy and Morningfame, the YouTube growth tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/youtube-growth-tools" publisher: "Brandwave" --- # YouTube growth tools: Which brands are most popular in search? Compare tools creators use to grow a YouTube channel. Share of Search among Social Blade, VidIQ, TubeBuddy and Morningfame, the YouTube growth tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: YouTube growth tools - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Social Blade, 63.1% ## Which brand is most popular in search among YouTube growth tools worldwide? - In August 2026, Social Blade was the most searched among YouTube growth tools worldwide, with an estimated 1M branded searches and 63.1% estimated Share of Search within this set. - VidIQ is in 2nd place, 28.4 percentage points behind at 34.7% Share of Search. - Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube growth tools worldwide decreased from 70.9% to 63.1%. - Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube growth tools worldwide increased from 26.2% to 34.7%. - Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube growth tools worldwide decreased from 2.9% to 2.1%. - Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube growth tools worldwide peaked at 70.9% in October 2025 and was lowest at 63.1% in July 2026. - Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube growth tools worldwide peaked at 34.7% in July 2026 and was lowest at 26.2% in October 2025. - Across the 11 months ending August 2026, TubeBuddy’s estimated Share of Search among YouTube growth tools worldwide peaked at 3.3% in November 2025 and was lowest at 2.1% in July 2026. - Across the 11 months ending August 2026, Morningfame held steady: its estimated Share of Search among YouTube growth tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Social Blade vs VidIQ: compare search popularity](/demand/global-en/compare/social-blade-vs-vidiq): 63.1% against 34.7% Share of Search. - [Social Blade vs TubeBuddy: compare search popularity](/demand/global-en/compare/social-blade-vs-tubebuddy): 63.1% against 2.1% Share of Search. - [VidIQ vs TubeBuddy: compare search popularity](/demand/global-en/compare/tubebuddy-vs-vidiq): 34.7% against 2.1% Share of Search. ## How did search popularity change for YouTube growth tools worldwide in August 2026? - Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026. - Estimated monthly branded searches for Morningfame worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026. - Estimated monthly branded searches for TubeBuddy worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026. - Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Social Blade | 63.1% | 1M | 0.0% | Social Blade | | 2 | VidIQ | 34.7% | 550K | 0.0% | VidIQ | | 3 | TubeBuddy | 2.1% | 33.1K | 0.0% | TubeBuddy | | 4 | Morningfame | 0.05% | 720 | 0.0% | Morningfame | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social Blade | 1.2M | 70.9% | 1 | | Oct 2025 | VidIQ | 450K | 26.2% | 2 | | Oct 2025 | TubeBuddy | 49.5K | 2.9% | 3 | | Oct 2025 | Morningfame | 1.3K | 0.08% | 4 | | Nov 2025 | Social Blade | 1M | 66.6% | 1 | | Nov 2025 | VidIQ | 450K | 30% | 2 | | Nov 2025 | TubeBuddy | 49.5K | 3.3% | 3 | | Nov 2025 | Morningfame | 1.3K | 0.09% | 4 | | Dec 2025 | Social Blade | 1M | 66.6% | 1 | | Dec 2025 | VidIQ | 450K | 30% | 2 | | Dec 2025 | TubeBuddy | 49.5K | 3.3% | 3 | | Dec 2025 | Morningfame | 1.3K | 0.09% | 4 | | Jan 2026 | Social Blade | 1.2M | 67% | 1 | | Jan 2026 | VidIQ | 550K | 30.2% | 2 | | Jan 2026 | TubeBuddy | 49.5K | 2.7% | 3 | | Jan 2026 | Morningfame | 1.3K | 0.07% | 4 | | Feb 2026 | Social Blade | 1M | 67% | 1 | | Feb 2026 | VidIQ | 450K | 30.2% | 2 | | Feb 2026 | TubeBuddy | 40.5K | 2.7% | 3 | | Feb 2026 | Morningfame | 1.3K | 0.09% | 4 | | Mar 2026 | Social Blade | 1M | 66.6% | 1 | | Mar 2026 | VidIQ | 450K | 30% | 2 | | Mar 2026 | TubeBuddy | 49.5K | 3.3% | 3 | | Mar 2026 | Morningfame | 1.3K | 0.09% | 4 | | Apr 2026 | Social Blade | 1M | 67.1% | 1 | | Apr 2026 | VidIQ | 450K | 30.2% | 2 | | Apr 2026 | TubeBuddy | 40.5K | 2.7% | 3 | | Apr 2026 | Morningfame | 880 | 0.06% | 4 | | May 2026 | Social Blade | 1M | 67.4% | 1 | | May 2026 | VidIQ | 450K | 30.3% | 2 | | May 2026 | TubeBuddy | 33.1K | 2.2% | 3 | | May 2026 | Morningfame | 880 | 0.06% | 4 | | Jun 2026 | Social Blade | 1M | 67.4% | 1 | | Jun 2026 | VidIQ | 450K | 30.3% | 2 | | Jun 2026 | TubeBuddy | 33.1K | 2.2% | 3 | | Jun 2026 | Morningfame | 590 | 0.04% | 4 | | Jul 2026 | Social Blade | 1M | 63.1% | 1 | | Jul 2026 | VidIQ | 550K | 34.7% | 2 | | Jul 2026 | TubeBuddy | 33.1K | 2.1% | 3 | | Jul 2026 | Morningfame | 720 | 0.05% | 4 | | Aug 2026 | Social Blade | 1M | 63.1% | 1 | | Aug 2026 | VidIQ | 550K | 34.7% | 2 | | Aug 2026 | TubeBuddy | 33.1K | 2.1% | 3 | | Aug 2026 | Morningfame | 720 | 0.05% | 4 | | Sep 2026 | Morningfame | — | — | — | | Sep 2026 | Social Blade | — | — | — | | Sep 2026 | TubeBuddy | — | — | — | | Sep 2026 | VidIQ | — | — | — | ## What is being compared - **Morningfame**: Measured on the search term “morningfame”. - **Social Blade**: Measured on the search term “social blade”. - **TubeBuddy**: Measured on the search term “tubebuddy”. - **VidIQ**: Measured on the search term “vidiq”. - [Morningfame](/demand/global-en/brands/morningfame) - [Social Blade](/demand/global-en/brands/social-blade) - [TubeBuddy](/demand/global-en/brands/tubebuddy) - [VidIQ](/demand/global-en/brands/vidiq) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among YouTube growth tools worldwide? In August 2026, Social Blade was the most searched among YouTube growth tools worldwide, with an estimated 1M branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "YouTube growth tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/youtube-growth-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/youtube-growth-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.