--- title: "Yoghurt brands: Which brands are most popular in search?" description: "Compare the yoghurt brands people buy. Share of Search among Chobani, Yoplait, Anchor, The Collective and Gopala, the yoghurt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/yoghurt-brands" publisher: "Brandwave" --- # Yoghurt brands: Which brands are most popular in search? Compare the yoghurt brands people buy. Share of Search among Chobani, Yoplait, Anchor, The Collective and Gopala, the yoghurt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Yoghurt brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Chobani, 81.3% ## Which brand is most popular in search among yoghurt brands worldwide? - In August 2026, Chobani was the most searched among yoghurt brands worldwide, with an estimated 301K branded searches and 81.3% estimated Share of Search within this set. - Yoplait is in 2nd place, 65 percentage points behind at 16.3% Share of Search. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide decreased from 86.7% to 81.3%. - Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide increased from 11.7% to 16.3%. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide increased from 1.6% to 2.2%. - Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide peaked at 86.7% in October 2025 and was lowest at 77.6% in July 2026. - Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide peaked at 19.2% in March 2026 and was lowest at 11.7% in October 2025. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide peaked at 3.1% in July 2026 and was lowest at 1.6% in October 2025. - Across the 11 months ending August 2026, The Collective and Gopala held steady: their estimated Share of Search among yoghurt brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Chobani vs Yoplait: compare search popularity](/demand/global-en/compare/chobani-vs-yoplait): 81.3% against 16.3% Share of Search. - [Chobani vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-chobani): 81.3% against 2.2% Share of Search. - [Yoplait vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-yoplait): 16.3% against 2.2% Share of Search. ## How did search popularity change for yoghurt brands worldwide in August 2026? - In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%. - In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%. - In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Chobani | 81.3% | 301K | +49.8% | Chobani | | 2 | Yoplait | 16.3% | 60.5K | +22.2% | Yoplait | | 3 | Anchor | 2.2% | 8.1K | 0.0% | Anchor | | 4 | The Collective | 0.13% | 480 | 0.0% | The Collective | | 5 | Gopala | <0.01% | 20 | +100.0% | Gopala | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chobani | 368K | 86.7% | 1 | | Oct 2025 | Yoplait | 49.5K | 11.7% | 2 | | Oct 2025 | Anchor | 6.6K | 1.6% | 3 | | Oct 2025 | The Collective | 480 | 0.11% | 4 | | Oct 2025 | Gopala | 20 | <0.01% | 5 | | Nov 2025 | Chobani | 246K | 81.3% | 1 | | Nov 2025 | Yoplait | 49.5K | 16.4% | 2 | | Nov 2025 | Anchor | 6.6K | 2.2% | 3 | | Nov 2025 | The Collective | 390 | 0.13% | 4 | | Nov 2025 | Gopala | 20 | <0.01% | 5 | | Dec 2025 | Chobani | 201K | 80.9% | 1 | | Dec 2025 | Yoplait | 40.5K | 16.3% | 2 | | Dec 2025 | Anchor | 6.6K | 2.7% | 3 | | Dec 2025 | The Collective | 320 | 0.13% | 4 | | Dec 2025 | Gopala | 10 | <0.01% | 5 | | Jan 2026 | Chobani | 246K | 80.9% | 1 | | Jan 2026 | Yoplait | 49.5K | 16.3% | 2 | | Jan 2026 | Anchor | 8.1K | 2.7% | 3 | | Jan 2026 | The Collective | 590 | 0.19% | 4 | | Jan 2026 | Gopala | 20 | <0.01% | 5 | | Feb 2026 | Chobani | 246K | 80.9% | 1 | | Feb 2026 | Yoplait | 49.5K | 16.3% | 2 | | Feb 2026 | Anchor | 8.1K | 2.7% | 3 | | Feb 2026 | The Collective | 390 | 0.13% | 4 | | Feb 2026 | Gopala | 10 | <0.01% | 5 | | Mar 2026 | Chobani | 246K | 78.1% | 1 | | Mar 2026 | Yoplait | 60.5K | 19.2% | 2 | | Mar 2026 | Anchor | 8.1K | 2.6% | 3 | | Mar 2026 | The Collective | 390 | 0.12% | 4 | | Mar 2026 | Gopala | 30 | <0.01% | 5 | | Apr 2026 | Chobani | 246K | 78.1% | 1 | | Apr 2026 | Yoplait | 60.5K | 19.2% | 2 | | Apr 2026 | Anchor | 8.1K | 2.6% | 3 | | Apr 2026 | The Collective | 480 | 0.15% | 4 | | Apr 2026 | Gopala | 30 | <0.01% | 5 | | May 2026 | Chobani | 246K | 80.9% | 1 | | May 2026 | Yoplait | 49.5K | 16.3% | 2 | | May 2026 | Anchor | 8.1K | 2.7% | 3 | | May 2026 | The Collective | 480 | 0.16% | 4 | | May 2026 | Gopala | 20 | <0.01% | 5 | | Jun 2026 | Chobani | 246K | 81.3% | 1 | | Jun 2026 | Yoplait | 49.5K | 16.4% | 2 | | Jun 2026 | Anchor | 6.6K | 2.2% | 3 | | Jun 2026 | The Collective | 480 | 0.16% | 4 | | Jun 2026 | Gopala | 30 | <0.01% | 5 | | Jul 2026 | Chobani | 201K | 77.6% | 1 | | Jul 2026 | Yoplait | 49.5K | 19.1% | 2 | | Jul 2026 | Anchor | 8.1K | 3.1% | 3 | | Jul 2026 | The Collective | 480 | 0.19% | 4 | | Jul 2026 | Gopala | 10 | <0.01% | 5 | | Aug 2026 | Chobani | 301K | 81.3% | 1 | | Aug 2026 | Yoplait | 60.5K | 16.3% | 2 | | Aug 2026 | Anchor | 8.1K | 2.2% | 3 | | Aug 2026 | The Collective | 480 | 0.13% | 4 | | Aug 2026 | Gopala | 20 | <0.01% | 5 | | Sep 2026 | Anchor | — | — | — | | Sep 2026 | Chobani | — | — | — | | Sep 2026 | Gopala | — | — | — | | Sep 2026 | The Collective | — | — | — | | Sep 2026 | Yoplait | — | — | — | ## What is being compared - **Anchor**: Measured on the search term “anchor milk”. - **Chobani**: Measured on the search term “chobani”. - **Gopala**: Measured on the search term “gopala nz”. - **The Collective**: Measured on the search term “collective yoghurt”. - **Yoplait**: Measured on the search term “yoplait”. - [Anchor](/demand/global-en/brands/anchor) - [Chobani](/demand/global-en/brands/chobani) - [Gopala](/demand/global-en/brands/gopala) - [The Collective](/demand/global-en/brands/the-collective) - [Yoplait](/demand/global-en/brands/yoplait) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among yoghurt brands worldwide? In August 2026, Chobani was the most searched among yoghurt brands worldwide, with an estimated 301K branded searches and 81.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Yoghurt brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/yoghurt-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/yoghurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.