--- title: "Yoga mat brands: Which brands are most popular in search?" description: "Compare the yoga mat brands people buy. Share of Search among Lululemon, Manduka, Gaiam, Liforme and JadeYoga, the yoga mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/yoga-mat-brands" publisher: "Brandwave" --- # Yoga mat brands: Which brands are most popular in search? Compare the yoga mat brands people buy. Share of Search among Lululemon, Manduka, Gaiam, Liforme and JadeYoga, the yoga mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Yoga mat brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Lululemon, 99.3% ## Which brand is most popular in search among yoga mat brands worldwide? - In August 2026, Lululemon was the most searched among yoga mat brands worldwide, with an estimated 11.1M branded searches and 99.3% estimated Share of Search within this set. - Manduka is in 2nd place, 98.9 percentage points behind at 0.36% Share of Search. - Across the 11 months ending August 2026, Lululemon, Manduka, Gaiam, Liforme and JadeYoga held steady: their estimated Share of Search among yoga mat brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for yoga mat brands worldwide in August 2026? - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lululemon | 99.3% | 11.1M | 0.0% | Lululemon | | 2 | Manduka | 0.36% | 40.5K | 0.0% | Manduka | | 3 | Gaiam | 0.16% | 18.1K | 0.0% | Gaiam | | 4 | Liforme | 0.13% | 14.8K | 0.0% | Liforme | | 5 | JadeYoga | 0.05% | 5.4K | +22.7% | JadeYoga | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lululemon | 13.6M | 99.5% | 1 | | Oct 2025 | Manduka | 33.1K | 0.24% | 2 | | Oct 2025 | Gaiam | 14.8K | 0.11% | 3 | | Oct 2025 | Liforme | 14.8K | 0.11% | 4 | | Oct 2025 | JadeYoga | 5.4K | 0.04% | 5 | | Nov 2025 | Lululemon | 20.4M | 99.5% | 1 | | Nov 2025 | Manduka | 49.5K | 0.24% | 2 | | Nov 2025 | Liforme | 22.2K | 0.11% | 3 | | Nov 2025 | Gaiam | 18.1K | 0.09% | 4 | | Nov 2025 | JadeYoga | 6.6K | 0.03% | 5 | | Dec 2025 | Lululemon | 20.4M | 99.6% | 1 | | Dec 2025 | Manduka | 40.5K | 0.2% | 2 | | Dec 2025 | Gaiam | 18.1K | 0.09% | 3 | | Dec 2025 | Liforme | 18.1K | 0.09% | 4 | | Dec 2025 | JadeYoga | 6.6K | 0.03% | 5 | | Jan 2026 | Lululemon | 13.6M | 99.4% | 1 | | Jan 2026 | Manduka | 40.5K | 0.3% | 2 | | Jan 2026 | Gaiam | 18.1K | 0.13% | 3 | | Jan 2026 | Liforme | 14.8K | 0.11% | 4 | | Jan 2026 | JadeYoga | 6.6K | 0.05% | 5 | | Feb 2026 | Lululemon | 11.1M | 99.4% | 1 | | Feb 2026 | Manduka | 33.1K | 0.3% | 2 | | Feb 2026 | Gaiam | 14.8K | 0.13% | 3 | | Feb 2026 | Liforme | 14.8K | 0.13% | 4 | | Feb 2026 | JadeYoga | 5.4K | 0.05% | 5 | | Mar 2026 | Lululemon | 11.1M | 99.3% | 1 | | Mar 2026 | Manduka | 40.5K | 0.36% | 2 | | Mar 2026 | Gaiam | 18.1K | 0.16% | 3 | | Mar 2026 | Liforme | 18.1K | 0.16% | 4 | | Mar 2026 | JadeYoga | 5.4K | 0.05% | 5 | | Apr 2026 | Lululemon | 11.1M | 99.4% | 1 | | Apr 2026 | Manduka | 33.1K | 0.3% | 2 | | Apr 2026 | Gaiam | 18.1K | 0.16% | 3 | | Apr 2026 | Liforme | 14.8K | 0.13% | 4 | | Apr 2026 | JadeYoga | 5.4K | 0.05% | 5 | | May 2026 | Lululemon | 11.1M | 99.3% | 1 | | May 2026 | Manduka | 40.5K | 0.36% | 2 | | May 2026 | Gaiam | 18.1K | 0.16% | 3 | | May 2026 | Liforme | 14.8K | 0.13% | 4 | | May 2026 | JadeYoga | 5.4K | 0.05% | 5 | | Jun 2026 | Lululemon | 11.1M | 99.3% | 1 | | Jun 2026 | Manduka | 40.5K | 0.36% | 2 | | Jun 2026 | Gaiam | 18.1K | 0.16% | 3 | | Jun 2026 | Liforme | 14.8K | 0.13% | 4 | | Jun 2026 | JadeYoga | 4.4K | 0.04% | 5 | | Jul 2026 | Lululemon | 11.1M | 99.3% | 1 | | Jul 2026 | Manduka | 40.5K | 0.36% | 2 | | Jul 2026 | Gaiam | 18.1K | 0.16% | 3 | | Jul 2026 | Liforme | 14.8K | 0.13% | 4 | | Jul 2026 | JadeYoga | 4.4K | 0.04% | 5 | | Aug 2026 | Lululemon | 11.1M | 99.3% | 1 | | Aug 2026 | Manduka | 40.5K | 0.36% | 2 | | Aug 2026 | Gaiam | 18.1K | 0.16% | 3 | | Aug 2026 | Liforme | 14.8K | 0.13% | 4 | | Aug 2026 | JadeYoga | 5.4K | 0.05% | 5 | | Sep 2026 | Gaiam | — | — | — | | Sep 2026 | JadeYoga | — | — | — | | Sep 2026 | Liforme | — | — | — | | Sep 2026 | Lululemon | — | — | — | | Sep 2026 | Manduka | — | — | — | ## What is being compared - **Gaiam**: Measured on the search term “gaiam”. - **JadeYoga**: Measured on the search term “jadeyoga”. - **Liforme**: Measured on the search term “liforme”. - **Lululemon**: Measured on the search term “lululemon”. - **Manduka**: Measured on the search term “manduka”. - [Gaiam](/demand/global-en/brands/gaiam) - [JadeYoga](/demand/global-en/brands/jadeyoga) - [Liforme](/demand/global-en/brands/liforme) - [Lululemon](/demand/global-en/brands/lululemon) - [Manduka](/demand/global-en/brands/manduka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among yoga mat brands worldwide? In August 2026, Lululemon was the most searched among yoga mat brands worldwide, with an estimated 11.1M branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Yoga mat brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/yoga-mat-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/yoga-mat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.