--- title: "Yoga block brands: Which are searched most?" description: "Compare the yoga prop brands people buy. Share of Search among Manduka, Gaiam, Liforme, Yoga Mad and Reehut, the yoga block brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/yoga-block-brands" publisher: "Brandwave" --- # Yoga block brands: Which are searched most? Compare the yoga prop brands people buy. Share of Search among Manduka, Gaiam, Liforme, Yoga Mad and Reehut, the yoga block brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Yoga block brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Manduka, 54.3% ## Which brand is most popular in search among yoga block brands worldwide? - In August 2026, Manduka was the most searched among yoga block brands worldwide, with an estimated 40.5K branded searches and 54.3% estimated Share of Search within this set. - Gaiam is in 2nd place, 30 percentage points behind at 24.3% Share of Search. - Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga block brands worldwide increased from 51.5% to 54.3%. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide increased from 23% to 24.3%. - Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga block brands worldwide decreased from 23% to 19.8%. - Across the 11 months ending August 2026, Yoga Mad’s estimated Share of Search among yoga block brands worldwide decreased from 2% to 1.3%. - Across the 11 months ending August 2026, Manduka’s estimated Share of Search among yoga block brands worldwide peaked at 54.3% in July 2026 and was lowest at 49% in April 2026. - Across the 11 months ending August 2026, Gaiam’s estimated Share of Search among yoga block brands worldwide peaked at 26.8% in April 2026 and was lowest at 19.7% in November 2025. - Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga block brands worldwide peaked at 24.2% in November 2025 and was lowest at 19.7% in January 2026. - Across the 11 months ending August 2026, Reehut held steady: its estimated Share of Search among yoga block brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Manduka vs Gaiam: compare search popularity](/demand/global-en/compare/gaiam-vs-manduka): 54.3% against 24.3% Share of Search. - [Manduka vs Liforme: compare search popularity](/demand/global-en/compare/liforme-vs-manduka): 54.3% against 19.8% Share of Search. - [Gaiam vs Liforme: compare search popularity](/demand/global-en/compare/gaiam-vs-liforme): 24.3% against 19.8% Share of Search. ## How did search popularity change for yoga block brands worldwide in August 2026? - Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Reehut worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. - Estimated monthly branded searches for Yoga Mad worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Manduka | 54.3% | 40.5K | 0.0% | Manduka | | 2 | Gaiam | 24.3% | 18.1K | 0.0% | Gaiam | | 3 | Liforme | 19.8% | 14.8K | 0.0% | Liforme | | 4 | Yoga Mad | 1.3% | 1K | +13.6% | Yoga Mad | | 5 | Reehut | 0.28% | 210 | -19.2% | Reehut | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Manduka | 33.1K | 51.5% | 1 | | Oct 2025 | Gaiam | 14.8K | 23% | 2 | | Oct 2025 | Liforme | 14.8K | 23% | 3 | | Oct 2025 | Yoga Mad | 1.3K | 2% | 4 | | Oct 2025 | Reehut | 320 | 0.5% | 5 | | Nov 2025 | Manduka | 49.5K | 54% | 1 | | Nov 2025 | Liforme | 22.2K | 24.2% | 2 | | Nov 2025 | Gaiam | 18.1K | 19.7% | 3 | | Nov 2025 | Yoga Mad | 1.6K | 1.7% | 4 | | Nov 2025 | Reehut | 320 | 0.35% | 5 | | Dec 2025 | Manduka | 40.5K | 51.8% | 1 | | Dec 2025 | Gaiam | 18.1K | 23.1% | 2 | | Dec 2025 | Liforme | 18.1K | 23.1% | 3 | | Dec 2025 | Yoga Mad | 1.3K | 1.7% | 4 | | Dec 2025 | Reehut | 260 | 0.33% | 5 | | Jan 2026 | Manduka | 40.5K | 54% | 1 | | Jan 2026 | Gaiam | 18.1K | 24.1% | 2 | | Jan 2026 | Liforme | 14.8K | 19.7% | 3 | | Jan 2026 | Yoga Mad | 1.3K | 1.7% | 4 | | Jan 2026 | Reehut | 320 | 0.43% | 5 | | Feb 2026 | Manduka | 33.1K | 51.5% | 1 | | Feb 2026 | Gaiam | 14.8K | 23% | 2 | | Feb 2026 | Liforme | 14.8K | 23% | 3 | | Feb 2026 | Yoga Mad | 1.3K | 2% | 4 | | Feb 2026 | Reehut | 260 | 0.4% | 5 | | Mar 2026 | Manduka | 40.5K | 51.8% | 1 | | Mar 2026 | Gaiam | 18.1K | 23.1% | 2 | | Mar 2026 | Liforme | 18.1K | 23.1% | 3 | | Mar 2026 | Yoga Mad | 1.3K | 1.7% | 4 | | Mar 2026 | Reehut | 260 | 0.33% | 5 | | Apr 2026 | Manduka | 33.1K | 49% | 1 | | Apr 2026 | Gaiam | 18.1K | 26.8% | 2 | | Apr 2026 | Liforme | 14.8K | 21.9% | 3 | | Apr 2026 | Yoga Mad | 1.3K | 1.9% | 4 | | Apr 2026 | Reehut | 260 | 0.38% | 5 | | May 2026 | Manduka | 40.5K | 54.3% | 1 | | May 2026 | Gaiam | 18.1K | 24.3% | 2 | | May 2026 | Liforme | 14.8K | 19.8% | 3 | | May 2026 | Yoga Mad | 1K | 1.3% | 4 | | May 2026 | Reehut | 210 | 0.28% | 5 | | Jun 2026 | Manduka | 40.5K | 54.3% | 1 | | Jun 2026 | Gaiam | 18.1K | 24.3% | 2 | | Jun 2026 | Liforme | 14.8K | 19.8% | 3 | | Jun 2026 | Yoga Mad | 1K | 1.3% | 4 | | Jun 2026 | Reehut | 210 | 0.28% | 5 | | Jul 2026 | Manduka | 40.5K | 54.3% | 1 | | Jul 2026 | Gaiam | 18.1K | 24.3% | 2 | | Jul 2026 | Liforme | 14.8K | 19.9% | 3 | | Jul 2026 | Yoga Mad | 880 | 1.2% | 4 | | Jul 2026 | Reehut | 260 | 0.35% | 5 | | Aug 2026 | Manduka | 40.5K | 54.3% | 1 | | Aug 2026 | Gaiam | 18.1K | 24.3% | 2 | | Aug 2026 | Liforme | 14.8K | 19.8% | 3 | | Aug 2026 | Yoga Mad | 1K | 1.3% | 4 | | Aug 2026 | Reehut | 210 | 0.28% | 5 | | Sep 2026 | Gaiam | — | — | — | | Sep 2026 | Liforme | — | — | — | | Sep 2026 | Manduka | — | — | — | | Sep 2026 | Reehut | — | — | — | | Sep 2026 | Yoga Mad | — | — | — | ## What is being compared - **Gaiam**: Measured on the search term “gaiam”. - **Liforme**: Measured on the search term “liforme”. - **Manduka**: Measured on the search term “manduka”. - **Reehut**: Measured on the search term “reehut”. - **Yoga Mad**: Measured on the search term “yoga mad”. - [Gaiam](/demand/global-en/brands/gaiam) - [Liforme](/demand/global-en/brands/liforme) - [Manduka](/demand/global-en/brands/manduka) - [Reehut](/demand/global-en/brands/reehut) - [Yoga Mad](/demand/global-en/brands/yoga-mad) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among yoga block brands worldwide? In August 2026, Manduka was the most searched among yoga block brands worldwide, with an estimated 40.5K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Yoga block brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/yoga-block-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/yoga-block-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.