---
title: "Yoga apps: Which brands are most popular in search?"
description: "Compare the apps people practise yoga with. Share of Search among Down Dog, Alo Moves, Yoga International, Glo and Gaia, the yoga apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/yoga-apps"
publisher: "Brandwave"
---

# Yoga apps: Which brands are most popular in search?

Compare the apps people practise yoga with. Share of Search among Down Dog, Alo Moves, Yoga International, Glo and Gaia, the yoga apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yoga apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Down Dog, 77.2%

## Which brand is most popular in search among yoga apps worldwide?

- In August 2026, Down Dog was the most searched among yoga apps worldwide, with an estimated 90.5K branded searches and 77.2% estimated Share of Search within this set.
- Alo Moves is in 2nd place, 64.6 percentage points behind at 12.6% Share of Search.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide increased from 75.7% to 77.2%.
- Across the 11 months ending August 2026, Alo Moves’ estimated Share of Search among yoga apps worldwide decreased from 15.3% to 12.6%.
- Across the 11 months ending August 2026, Glo’s estimated Share of Search among yoga apps worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Down Dog’s estimated Share of Search among yoga apps worldwide peaked at 78.3% in April 2026 and was lowest at 71.9% in December 2025.
- Across the 11 months ending August 2026, Alo Moves’ estimated Share of Search among yoga apps worldwide peaked at 17.6% in December 2025 and was lowest at 12.1% in June 2026.
- Across the 11 months ending August 2026, Yoga International’s estimated Share of Search among yoga apps worldwide peaked at 9.9% in June 2026 and was lowest at 4.5% in October 2025.
- Across the 11 months ending August 2026, Glo’s estimated Share of Search among yoga apps worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in April 2026.
- Across the 11 months ending August 2026, Yoga International and Gaia held steady: their estimated Share of Search among yoga apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Down Dog vs Alo Moves: compare search popularity](/demand/global-en/compare/alo-moves-vs-down-dog): 77.2% against 12.6% Share of Search.
- [Down Dog vs Yoga International: compare search popularity](/demand/global-en/compare/down-dog-vs-yoga-international): 77.2% against 4.6% Share of Search.
- [Down Dog vs Glo: compare search popularity](/demand/global-en/compare/down-dog-vs-glo-yoga): 77.2% against 3.1% Share of Search.
- [Down Dog vs Gaia: compare search popularity](/demand/global-en/compare/down-dog-vs-gaia-yoga): 77.2% against 2.5% Share of Search.
- [Alo Moves vs Yoga International: compare search popularity](/demand/global-en/compare/alo-moves-vs-yoga-international): 12.6% against 4.6% Share of Search.
- [Alo Moves vs Glo: compare search popularity](/demand/global-en/compare/alo-moves-vs-glo-yoga): 12.6% against 3.1% Share of Search.
- [Alo Moves vs Gaia: compare search popularity](/demand/global-en/compare/alo-moves-vs-gaia-yoga): 12.6% against 2.5% Share of Search.
- [Yoga International vs Glo: compare search popularity](/demand/global-en/compare/glo-yoga-vs-yoga-international): 4.6% against 3.1% Share of Search.
- [Yoga International vs Gaia: compare search popularity](/demand/global-en/compare/gaia-yoga-vs-yoga-international): 4.6% against 2.5% Share of Search.
- [Glo vs Gaia: compare search popularity](/demand/global-en/compare/gaia-yoga-vs-glo-yoga): 3.1% against 2.5% Share of Search.

## How did search popularity change for yoga apps worldwide in August 2026?

- In August 2026, Glo gained estimated Share of Search among yoga apps worldwide, from 2.5% to 3.1%.
- In August 2026, Yoga International lost estimated Share of Search among yoga apps worldwide, from 5.6% to 4.6%.
- Estimated monthly branded searches for Alo Moves worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Down Dog worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Down Dog | 77.2% | 90.5K | 0.0% | Down Dog |
| 2 | Alo Moves | 12.6% | 14.8K | 0.0% | Alo Moves |
| 3 | Yoga International | 4.6% | 5.4K | -18.2% | Yoga International |
| 4 | Glo | 3.1% | 3.6K | +24.1% | Glo |
| 5 | Gaia | 2.5% | 2.9K | +20.8% | Gaia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Down Dog | 110K | 75.7% | 1 |
| Oct 2025 | Alo Moves | 22.2K | 15.3% | 2 |
| Oct 2025 | Yoga International | 6.6K | 4.5% | 3 |
| Oct 2025 | Glo | 3.6K | 2.5% | 4 |
| Oct 2025 | Gaia | 2.9K | 2% | 5 |
| Nov 2025 | Down Dog | 110K | 74.9% | 1 |
| Nov 2025 | Alo Moves | 22.2K | 15.1% | 2 |
| Nov 2025 | Yoga International | 8.1K | 5.5% | 3 |
| Nov 2025 | Glo | 3.6K | 2.5% | 4 |
| Nov 2025 | Gaia | 2.9K | 2% | 5 |
| Dec 2025 | Down Dog | 90.5K | 71.9% | 1 |
| Dec 2025 | Alo Moves | 22.2K | 17.6% | 2 |
| Dec 2025 | Yoga International | 6.6K | 5.2% | 3 |
| Dec 2025 | Glo | 3.6K | 2.9% | 4 |
| Dec 2025 | Gaia | 2.9K | 2.3% | 5 |
| Jan 2026 | Down Dog | 110K | 74.2% | 1 |
| Jan 2026 | Alo Moves | 22.2K | 15% | 2 |
| Jan 2026 | Yoga International | 8.1K | 5.5% | 3 |
| Jan 2026 | Glo | 4.4K | 3% | 4 |
| Jan 2026 | Gaia | 3.6K | 2.4% | 5 |
| Feb 2026 | Down Dog | 110K | 77.9% | 1 |
| Feb 2026 | Alo Moves | 18.1K | 12.8% | 2 |
| Feb 2026 | Yoga International | 6.6K | 4.7% | 3 |
| Feb 2026 | Glo | 3.6K | 2.5% | 4 |
| Feb 2026 | Gaia | 2.9K | 2.1% | 5 |
| Mar 2026 | Down Dog | 110K | 77.5% | 1 |
| Mar 2026 | Alo Moves | 18.1K | 12.8% | 2 |
| Mar 2026 | Yoga International | 6.6K | 4.7% | 3 |
| Mar 2026 | Gaia | 3.6K | 2.5% | 4 |
| Mar 2026 | Glo | 3.6K | 2.5% | 5 |
| Apr 2026 | Down Dog | 110K | 78.3% | 1 |
| Apr 2026 | Alo Moves | 18.1K | 12.9% | 2 |
| Apr 2026 | Yoga International | 6.6K | 4.7% | 3 |
| Apr 2026 | Gaia | 2.9K | 2.1% | 4 |
| Apr 2026 | Glo | 2.9K | 2.1% | 5 |
| May 2026 | Down Dog | 90.5K | 74.8% | 1 |
| May 2026 | Alo Moves | 18.1K | 15% | 2 |
| May 2026 | Yoga International | 6.6K | 5.5% | 3 |
| May 2026 | Gaia | 2.9K | 2.4% | 4 |
| May 2026 | Glo | 2.9K | 2.4% | 5 |
| Jun 2026 | Down Dog | 90.5K | 73.8% | 1 |
| Jun 2026 | Alo Moves | 14.8K | 12.1% | 2 |
| Jun 2026 | Yoga International | 12.1K | 9.9% | 3 |
| Jun 2026 | Glo | 2.9K | 2.4% | 4 |
| Jun 2026 | Gaia | 2.4K | 2% | 5 |
| Jul 2026 | Down Dog | 90.5K | 77.2% | 1 |
| Jul 2026 | Alo Moves | 14.8K | 12.6% | 2 |
| Jul 2026 | Yoga International | 6.6K | 5.6% | 3 |
| Jul 2026 | Glo | 2.9K | 2.5% | 4 |
| Jul 2026 | Gaia | 2.4K | 2% | 5 |
| Aug 2026 | Down Dog | 90.5K | 77.2% | 1 |
| Aug 2026 | Alo Moves | 14.8K | 12.6% | 2 |
| Aug 2026 | Yoga International | 5.4K | 4.6% | 3 |
| Aug 2026 | Glo | 3.6K | 3.1% | 4 |
| Aug 2026 | Gaia | 2.9K | 2.5% | 5 |
| Sep 2026 | Alo Moves | — | — | — |
| Sep 2026 | Down Dog | — | — | — |
| Sep 2026 | Gaia | — | — | — |
| Sep 2026 | Glo | — | — | — |
| Sep 2026 | Yoga International | — | — | — |

## What is being compared

- **Alo Moves**: Measured on the search term “alo moves”.
- **Down Dog**: Measured on the search term “down dog”.
- **Gaia**: Measured on the search term “gaia yoga”.
- **Glo**: Measured on the search term “glo yoga”.
- **Yoga International**: Measured on the search term “yoga international”.

- [Alo Moves](/demand/global-en/brands/alo-moves)
- [Down Dog](/demand/global-en/brands/down-dog)
- [Gaia](/demand/global-en/brands/gaia-yoga)
- [Glo](/demand/global-en/brands/glo-yoga)
- [Yoga International](/demand/global-en/brands/yoga-international)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yoga apps worldwide?

In August 2026, Down Dog was the most searched among yoga apps worldwide, with an estimated 90.5K branded searches and 77.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Yoga apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/yoga-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/yoga-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.