--- title: "Wrap carrier brands: Which are searched most?" description: "Compare the wrap carrier brands people buy. Share of Search among Tula, Ergobaby, Momcozy and Boppy, the wrap carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wrap-carrier-brands" publisher: "Brandwave" --- # Wrap carrier brands: Which are searched most? Compare the wrap carrier brands people buy. Share of Search among Tula, Ergobaby, Momcozy and Boppy, the wrap carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wrap carrier brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Tula, 51.1% ## Which brand is most popular in search among wrap carrier brands worldwide? - In September 2026, Tula was the most searched among wrap carrier brands worldwide, with an estimated 246K branded searches and 51.1% estimated Share of Search within this set. - Ergobaby is in 2nd place, 2.9 percentage points behind at 48.3% Share of Search. - Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide increased from 46.9% to 51.1%. - Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide decreased from 52.8% to 48.3%. - Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide peaked at 53.8% in December 2025 and was lowest at 43.7% in August 2026. - Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide peaked at 55.8% in April 2026 and was lowest at 45.9% in December 2025. - Across the 12 months ending September 2026, Tula rose from 2nd to 1st among wrap carrier brands worldwide. - Across the 12 months ending September 2026, Ergobaby fell from 1st to 2nd among wrap carrier brands worldwide. - Across the 12 months ending September 2026, Momcozy and Boppy held steady: their estimated Share of Search among wrap carrier brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tula vs Ergobaby: compare search popularity](/demand/global-en/compare/ergobaby-vs-tula): 51.1% against 48.3% Share of Search. ## How did search popularity change for wrap carrier brands worldwide in September 2026? - In September 2026, Tula overtook Ergobaby to become the leader among wrap carrier brands worldwide, with 51.1% estimated Share of Search. - In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 55.7% to 48.3%. - Estimated monthly branded searches for Momcozy worldwide rose 233.3% over 12 measured months, from 720 to 2.4K in September 2026. - Estimated monthly branded searches for Boppy worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tula | 51.1% | 246K | +22.4% | Tula | | 2 | Ergobaby | 48.3% | 232K | -9.2% | Ergobaby | | 3 | Momcozy | 0.5% | 2.4K | 0.0% | Momcozy | | 4 | Boppy | 0.08% | 390 | 0.0% | Boppy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ergobaby | 226K | 52.8% | 1 | | Oct 2025 | Tula | 201K | 46.9% | 2 | | Oct 2025 | Momcozy | 720 | 0.17% | 3 | | Oct 2025 | Boppy | 480 | 0.11% | 4 | | Nov 2025 | Ergobaby | 226K | 52.8% | 1 | | Nov 2025 | Tula | 201K | 46.9% | 2 | | Nov 2025 | Momcozy | 880 | 0.21% | 3 | | Nov 2025 | Boppy | 390 | 0.09% | 4 | | Dec 2025 | Tula | 201K | 53.8% | 1 | | Dec 2025 | Ergobaby | 172K | 45.9% | 2 | | Dec 2025 | Momcozy | 880 | 0.24% | 3 | | Dec 2025 | Boppy | 390 | 0.1% | 4 | | Jan 2026 | Ergobaby | 230K | 53.1% | 1 | | Jan 2026 | Tula | 201K | 46.4% | 2 | | Jan 2026 | Momcozy | 1.3K | 0.3% | 3 | | Jan 2026 | Boppy | 880 | 0.2% | 4 | | Feb 2026 | Ergobaby | 221K | 52.2% | 1 | | Feb 2026 | Tula | 201K | 47.4% | 2 | | Feb 2026 | Momcozy | 1.3K | 0.31% | 3 | | Feb 2026 | Boppy | 390 | 0.09% | 4 | | Mar 2026 | Ergobaby | 236K | 53.4% | 1 | | Mar 2026 | Tula | 201K | 45.5% | 2 | | Mar 2026 | Momcozy | 4.4K | 1% | 3 | | Mar 2026 | Boppy | 480 | 0.11% | 4 | | Apr 2026 | Ergobaby | 256K | 55.8% | 1 | | Apr 2026 | Tula | 201K | 43.8% | 2 | | Apr 2026 | Momcozy | 1.6K | 0.35% | 3 | | Apr 2026 | Boppy | 390 | 0.09% | 4 | | May 2026 | Ergobaby | 256K | 55.7% | 1 | | May 2026 | Tula | 201K | 43.8% | 2 | | May 2026 | Momcozy | 1.9K | 0.41% | 3 | | May 2026 | Boppy | 390 | 0.08% | 4 | | Jun 2026 | Ergobaby | 227K | 52.8% | 1 | | Jun 2026 | Tula | 201K | 46.7% | 2 | | Jun 2026 | Momcozy | 1.9K | 0.44% | 3 | | Jun 2026 | Boppy | 480 | 0.11% | 4 | | Jul 2026 | Ergobaby | 247K | 49.8% | 1 | | Jul 2026 | Tula | 246K | 49.6% | 2 | | Jul 2026 | Momcozy | 2.4K | 0.48% | 3 | | Jul 2026 | Boppy | 480 | 0.1% | 4 | | Aug 2026 | Ergobaby | 256K | 55.7% | 1 | | Aug 2026 | Tula | 201K | 43.7% | 2 | | Aug 2026 | Momcozy | 2.4K | 0.52% | 3 | | Aug 2026 | Boppy | 390 | 0.08% | 4 | | Sep 2026 | Tula | 246K | 51.1% | 1 | | Sep 2026 | Ergobaby | 232K | 48.3% | 2 | | Sep 2026 | Momcozy | 2.4K | 0.5% | 3 | | Sep 2026 | Boppy | 390 | 0.08% | 4 | ## What is being compared - **Boppy**: Measured on the search term “boppy wrap carrier”. - **Ergobaby**: Measured on the search terms “ergobaby”, “ergobaby 360”, “ergobaby carrier” and “ergobaby omni breeze”, summed into one figure. - **Momcozy**: Measured on the search term “momcozy wrap carrier”. - **Tula**: Measured on the search term “tula”. - [Boppy](/demand/global-en/brands/boppy) - [Ergobaby](/demand/global-en/brands/ergobaby) - [Momcozy](/demand/global-en/brands/momcozy) - [Tula](/demand/global-en/brands/tula) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wrap carrier brands worldwide? In September 2026, Tula was the most searched among wrap carrier brands worldwide, with an estimated 246K branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Wrap carrier brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wrap-carrier-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wrap-carrier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.