---
title: "Workwear brands: Which brands are most popular in search?"
description: "Compare the workwear brands tradespeople buy. Share of Search among Carhartt WIP, Hard Yakka, Dickies, Caterpillar and Bisley, the workwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/workwear-brands"
publisher: "Brandwave"
---

# Workwear brands: Which brands are most popular in search?

Compare the workwear brands tradespeople buy. Share of Search among Carhartt WIP, Hard Yakka, Dickies, Caterpillar and Bisley, the workwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workwear brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Carhartt WIP, 98.4%

## Which brand is most popular in search among workwear brands worldwide?

- In August 2026, Carhartt WIP was the most searched among workwear brands worldwide, with an estimated 2.2M branded searches and 98.4% estimated Share of Search within this set.
- Hard Yakka is in 2nd place, 97.6 percentage points behind at 0.8% Share of Search.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among workwear brands worldwide peaked at 99.4% in December 2025 and was lowest at 98.1% in May 2026.
- Across the 11 months ending August 2026, Hard Yakka rose from 3rd to 2nd among workwear brands worldwide.
- Across the 11 months ending August 2026, Dickies fell from 2nd to 3rd among workwear brands worldwide.
- Across the 11 months ending August 2026, Carhartt WIP, Caterpillar and Bisley held steady: their estimated Share of Search among workwear brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for workwear brands worldwide in August 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carhartt WIP | 98.4% | 2.2M | +22.4% | Carhartt WIP |
| 2 | Hard Yakka | 0.8% | 18.1K | +22.3% | Hard Yakka |
| 3 | Dickies | 0.65% | 14.8K | +22.3% | Dickies |
| 4 | Caterpillar | 0.11% | 2.4K | 0.0% | Caterpillar Inc. |
| 5 | Bisley | 0.02% | 390 | -18.8% | Bisley Workwear |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carhartt WIP | 4.1M | 98.7% | 1 |
| Oct 2025 | Dickies | 33.1K | 0.8% | 2 |
| Oct 2025 | Hard Yakka | 18.1K | 0.44% | 3 |
| Oct 2025 | Caterpillar | 2.9K | 0.07% | 4 |
| Oct 2025 | Bisley | 390 | <0.01% | 5 |
| Nov 2025 | Carhartt WIP | 6.1M | 99.3% | 1 |
| Nov 2025 | Dickies | 22.2K | 0.36% | 2 |
| Nov 2025 | Hard Yakka | 18.1K | 0.29% | 3 |
| Nov 2025 | Caterpillar | 2.9K | 0.05% | 4 |
| Nov 2025 | Bisley | 390 | <0.01% | 5 |
| Dec 2025 | Carhartt WIP | 6.1M | 99.4% | 1 |
| Dec 2025 | Dickies | 22.2K | 0.36% | 2 |
| Dec 2025 | Hard Yakka | 12.1K | 0.2% | 3 |
| Dec 2025 | Caterpillar | 2.4K | 0.04% | 4 |
| Dec 2025 | Bisley | 260 | <0.01% | 5 |
| Jan 2026 | Carhartt WIP | 4.1M | 99.1% | 1 |
| Jan 2026 | Dickies | 18.1K | 0.44% | 2 |
| Jan 2026 | Hard Yakka | 14.8K | 0.36% | 3 |
| Jan 2026 | Caterpillar | 2.4K | 0.06% | 4 |
| Jan 2026 | Bisley | 320 | <0.01% | 5 |
| Feb 2026 | Carhartt WIP | 2.7M | 98.8% | 1 |
| Feb 2026 | Dickies | 14.8K | 0.53% | 2 |
| Feb 2026 | Hard Yakka | 14.8K | 0.53% | 3 |
| Feb 2026 | Caterpillar | 2.4K | 0.09% | 4 |
| Feb 2026 | Bisley | 390 | 0.01% | 5 |
| Mar 2026 | Carhartt WIP | 2.7M | 98.7% | 1 |
| Mar 2026 | Hard Yakka | 18.1K | 0.65% | 2 |
| Mar 2026 | Dickies | 14.8K | 0.53% | 3 |
| Mar 2026 | Caterpillar | 2.9K | 0.1% | 4 |
| Mar 2026 | Bisley | 390 | 0.01% | 5 |
| Apr 2026 | Carhartt WIP | 2.2M | 98.4% | 1 |
| Apr 2026 | Hard Yakka | 18.1K | 0.8% | 2 |
| Apr 2026 | Dickies | 14.8K | 0.65% | 3 |
| Apr 2026 | Caterpillar | 2.4K | 0.11% | 4 |
| Apr 2026 | Bisley | 390 | 0.02% | 5 |
| May 2026 | Carhartt WIP | 1.8M | 98.1% | 1 |
| May 2026 | Hard Yakka | 18.1K | 0.97% | 2 |
| May 2026 | Dickies | 14.8K | 0.79% | 3 |
| May 2026 | Caterpillar | 2.4K | 0.13% | 4 |
| May 2026 | Bisley | 480 | 0.03% | 5 |
| Jun 2026 | Carhartt WIP | 1.8M | 98.2% | 1 |
| Jun 2026 | Hard Yakka | 18.1K | 0.97% | 2 |
| Jun 2026 | Dickies | 12.1K | 0.65% | 3 |
| Jun 2026 | Caterpillar | 2.4K | 0.13% | 4 |
| Jun 2026 | Bisley | 480 | 0.03% | 5 |
| Jul 2026 | Carhartt WIP | 1.8M | 98.4% | 1 |
| Jul 2026 | Hard Yakka | 14.8K | 0.8% | 2 |
| Jul 2026 | Dickies | 12.1K | 0.65% | 3 |
| Jul 2026 | Caterpillar | 2.4K | 0.13% | 4 |
| Jul 2026 | Bisley | 480 | 0.03% | 5 |
| Aug 2026 | Carhartt WIP | 2.2M | 98.4% | 1 |
| Aug 2026 | Hard Yakka | 18.1K | 0.8% | 2 |
| Aug 2026 | Dickies | 14.8K | 0.65% | 3 |
| Aug 2026 | Caterpillar | 2.4K | 0.11% | 4 |
| Aug 2026 | Bisley | 390 | 0.02% | 5 |
| Sep 2026 | Bisley | — | — | — |
| Sep 2026 | Carhartt WIP | — | — | — |
| Sep 2026 | Caterpillar | — | — | — |
| Sep 2026 | Dickies | — | — | — |
| Sep 2026 | Hard Yakka | — | — | — |

## What is being compared

- **Bisley**: Measured on the search term “bisley pants”.
- **Carhartt WIP**: Measured on the search term “carhartt”.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Dickies**: Measured on the search term “dickies overalls”.
- **Hard Yakka**: Measured on the search term “hardyakka”.

- [Bisley](/demand/global-en/brands/bisley)
- [Carhartt WIP](/demand/global-en/brands/carhartt-wip)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Dickies](/demand/global-en/brands/dickies)
- [Hard Yakka](/demand/global-en/brands/hard-yakka)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workwear brands worldwide?

In August 2026, Carhartt WIP was the most searched among workwear brands worldwide, with an estimated 2.2M branded searches and 98.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Workwear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/workwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.