---
title: "Workout apps: Which are searched most?"
description: "Compare the apps people follow workouts in. Share of Search among Strava, Freeletics, Fitbod, Nike Training Club and Peloton, the workout apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/workout-apps"
publisher: "Brandwave"
---

# Workout apps: Which are searched most?

Compare the apps people follow workouts in. Share of Search among Strava, Freeletics, Fitbod, Nike Training Club and Peloton, the workout apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workout apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Strava, 95.4%

## Which brand is most popular in search among workout apps worldwide?

- In August 2026, Strava was the most searched among workout apps worldwide, with an estimated 2.2M branded searches and 95.4% estimated Share of Search within this set.
- Freeletics is in 2nd place, 93.7 percentage points behind at 1.7% Share of Search.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide decreased from 1.7% to 1.2%.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among workout apps worldwide peaked at 95.4% in June 2026 and was lowest at 91.9% in January 2026.
- Across the 11 months ending August 2026, Freeletics’ estimated Share of Search among workout apps worldwide peaked at 3% in January 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide peaked at 2.5% in January 2026 and was lowest at 1.2% in June 2026.
- Across the 11 months ending August 2026, Fitbod rose from 4th to 3rd among workout apps worldwide.
- Across the 11 months ending August 2026, Nike Training Club fell from 3rd to 4th among workout apps worldwide.
- Across the 11 months ending August 2026, Strava, Freeletics and Peloton held steady: their estimated Share of Search among workout apps worldwide each moved less than 0.5 percentage points.

## How did search popularity change for workout apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.
- Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Strava | 95.4% | 2.2M | +22.4% | Strava |
| 2 | Freeletics | 1.7% | 40.5K | 0.0% | Freeletics |
| 3 | Fitbod | 1.2% | 27.1K | 0.0% | Fitbod |
| 4 | Nike Training Club | 1.2% | 27.1K | 0.0% | Nike Training Club |
| 5 | Peloton | 0.52% | 12.1K | 0.0% | Peloton |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Strava | 2.2M | 95% | 1 |
| Oct 2025 | Freeletics | 40.5K | 1.7% | 2 |
| Oct 2025 | Nike Training Club | 40.5K | 1.7% | 3 |
| Oct 2025 | Fitbod | 22.2K | 0.94% | 4 |
| Oct 2025 | Peloton | 14.8K | 0.63% | 5 |
| Nov 2025 | Strava | 1.8M | 93.3% | 1 |
| Nov 2025 | Freeletics | 49.5K | 2.5% | 2 |
| Nov 2025 | Nike Training Club | 40.5K | 2.1% | 3 |
| Nov 2025 | Fitbod | 27.1K | 1.4% | 4 |
| Nov 2025 | Peloton | 14.8K | 0.75% | 5 |
| Dec 2025 | Strava | 1.8M | 93.5% | 1 |
| Dec 2025 | Freeletics | 49.5K | 2.5% | 2 |
| Dec 2025 | Nike Training Club | 33.1K | 1.7% | 3 |
| Dec 2025 | Fitbod | 27.1K | 1.4% | 4 |
| Dec 2025 | Peloton | 18.1K | 0.92% | 5 |
| Jan 2026 | Strava | 2.2M | 91.9% | 1 |
| Jan 2026 | Freeletics | 74K | 3% | 2 |
| Jan 2026 | Nike Training Club | 60.5K | 2.5% | 3 |
| Jan 2026 | Fitbod | 40.5K | 1.7% | 4 |
| Jan 2026 | Peloton | 22.2K | 0.91% | 5 |
| Feb 2026 | Strava | 1.8M | 93.9% | 1 |
| Feb 2026 | Freeletics | 40.5K | 2.1% | 2 |
| Feb 2026 | Nike Training Club | 33.1K | 1.7% | 3 |
| Feb 2026 | Fitbod | 27.1K | 1.4% | 4 |
| Feb 2026 | Peloton | 18.1K | 0.93% | 5 |
| Mar 2026 | Strava | 2.2M | 95.2% | 1 |
| Mar 2026 | Freeletics | 40.5K | 1.7% | 2 |
| Mar 2026 | Nike Training Club | 33.1K | 1.4% | 3 |
| Mar 2026 | Fitbod | 27.1K | 1.2% | 4 |
| Mar 2026 | Peloton | 12.1K | 0.51% | 5 |
| Apr 2026 | Strava | 2.2M | 95.2% | 1 |
| Apr 2026 | Freeletics | 40.5K | 1.7% | 2 |
| Apr 2026 | Nike Training Club | 33.1K | 1.4% | 3 |
| Apr 2026 | Fitbod | 27.1K | 1.2% | 4 |
| Apr 2026 | Peloton | 12.1K | 0.51% | 5 |
| May 2026 | Strava | 2.2M | 95.2% | 1 |
| May 2026 | Freeletics | 40.5K | 1.7% | 2 |
| May 2026 | Nike Training Club | 33.1K | 1.4% | 3 |
| May 2026 | Fitbod | 27.1K | 1.2% | 4 |
| May 2026 | Peloton | 12.1K | 0.51% | 5 |
| Jun 2026 | Strava | 2.2M | 95.4% | 1 |
| Jun 2026 | Freeletics | 40.5K | 1.7% | 2 |
| Jun 2026 | Fitbod | 27.1K | 1.2% | 3 |
| Jun 2026 | Nike Training Club | 27.1K | 1.2% | 4 |
| Jun 2026 | Peloton | 12.1K | 0.52% | 5 |
| Jul 2026 | Strava | 1.8M | 94.5% | 1 |
| Jul 2026 | Freeletics | 40.5K | 2.1% | 2 |
| Jul 2026 | Fitbod | 27.1K | 1.4% | 3 |
| Jul 2026 | Nike Training Club | 27.1K | 1.4% | 4 |
| Jul 2026 | Peloton | 12.1K | 0.62% | 5 |
| Aug 2026 | Strava | 2.2M | 95.4% | 1 |
| Aug 2026 | Freeletics | 40.5K | 1.7% | 2 |
| Aug 2026 | Fitbod | 27.1K | 1.2% | 3 |
| Aug 2026 | Nike Training Club | 27.1K | 1.2% | 4 |
| Aug 2026 | Peloton | 12.1K | 0.52% | 5 |
| Sep 2026 | Fitbod | — | — | — |
| Sep 2026 | Freeletics | — | — | — |
| Sep 2026 | Nike Training Club | — | — | — |
| Sep 2026 | Peloton | — | — | — |
| Sep 2026 | Strava | — | — | — |

## What is being compared

- **Fitbod**: Measured on the search term “fitbod”.
- **Freeletics**: Measured on the search term “freeletics”.
- **Nike Training Club**: Measured on the search term “nike training club”.
- **Peloton**: Measured on the search term “peloton app”.
- **Strava**: Measured on the search term “strava”.

- [Fitbod](/demand/global-en/brands/fitbod)
- [Freeletics](/demand/global-en/brands/freeletics)
- [Nike Training Club](/demand/global-en/brands/nike-training-club)
- [Peloton](/demand/global-en/brands/peloton)
- [Strava](/demand/global-en/brands/strava)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workout apps worldwide?

In August 2026, Strava was the most searched among workout apps worldwide, with an estimated 2.2M branded searches and 95.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Workout apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/workout-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workout-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.