---
title: "Workforce identity platforms: Which brands are most popular in search?"
description: "Compare services and tools used to manage employee identity and access to business applications. Share of Search among Okta, Microsoft Entra, JumpCloud, Cisco Duo and Ping Identity, the workforce identity platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/workforce-identity-platforms"
publisher: "Brandwave"
---

# Workforce identity platforms: Which brands are most popular in search?

Compare services and tools used to manage employee identity and access to business applications. Share of Search among Okta, Microsoft Entra, JumpCloud, Cisco Duo and Ping Identity, the workforce identity platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workforce identity platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Okta, 62.7%

## Which brand is most popular in search among workforce identity platforms worldwide?

- In August 2026, Okta was the most searched among workforce identity platforms worldwide, with an estimated 683K branded searches and 62.7% estimated Share of Search within this set.
- Microsoft Entra is in 2nd place, 37.7 percentage points behind at 25% Share of Search.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide increased from 24% to 25%.
- Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among workforce identity platforms worldwide increased from 4.6% to 5.6%.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide decreased from 4.6% to 3.8%.
- Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide decreased from 4.1% to 2.8%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide peaked at 66.5% in March 2026 and was lowest at 62.2% in July 2026.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide peaked at 26.1% in July 2026 and was lowest at 23.1% in November 2025.
- Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among workforce identity platforms worldwide peaked at 5.6% in August 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among workforce identity platforms worldwide peaked at 4.6% in October 2025 and was lowest at 3.4% in July 2026.
- Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide peaked at 4.1% in October 2025 and was lowest at 2.8% in July 2026.
- Across the 11 months ending August 2026, JumpCloud rose from 4th to 3rd among workforce identity platforms worldwide.
- Across the 11 months ending August 2026, Cisco Duo fell from 3rd to 4th among workforce identity platforms worldwide.
- Across the 11 months ending August 2026, Okta held steady: its estimated Share of Search among workforce identity platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Okta vs Microsoft Entra: compare search popularity](/demand/global-en/compare/microsoft-entra-vs-okta): 62.7% against 25% Share of Search.
- [Okta vs JumpCloud: compare search popularity](/demand/global-en/compare/jumpcloud-vs-okta): 62.7% against 5.6% Share of Search.
- [Okta vs Cisco Duo: compare search popularity](/demand/global-en/compare/cisco-duo-vs-okta): 62.7% against 3.8% Share of Search.
- [Okta vs Ping Identity: compare search popularity](/demand/global-en/compare/okta-vs-ping-identity): 62.7% against 2.8% Share of Search.
- [Microsoft Entra vs JumpCloud: compare search popularity](/demand/global-en/compare/jumpcloud-vs-microsoft-entra): 25% against 5.6% Share of Search.
- [Microsoft Entra vs Cisco Duo: compare search popularity](/demand/global-en/compare/cisco-duo-vs-microsoft-entra): 25% against 3.8% Share of Search.
- [Microsoft Entra vs Ping Identity: compare search popularity](/demand/global-en/compare/microsoft-entra-vs-ping-identity): 25% against 2.8% Share of Search.
- [JumpCloud vs Cisco Duo: compare search popularity](/demand/global-en/compare/cisco-duo-vs-jumpcloud): 5.6% against 3.8% Share of Search.
- [JumpCloud vs Ping Identity: compare search popularity](/demand/global-en/compare/jumpcloud-vs-ping-identity): 5.6% against 2.8% Share of Search.
- [Cisco Duo vs Ping Identity: compare search popularity](/demand/global-en/compare/cisco-duo-vs-ping-identity): 3.8% against 2.8% Share of Search.

## How did search popularity change for workforce identity platforms worldwide in August 2026?

- In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.
- Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.
- Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.
- Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Okta | 62.7% | 683K | -0.0% | Okta |
| 2 | Microsoft Entra | 25% | 273K | -4.7% | Microsoft |
| 3 | JumpCloud | 5.6% | 60.9K | -0.4% | JumpCloud |
| 4 | Cisco Duo | 3.8% | 41.7K | +12.1% | Cisco |
| 5 | Ping Identity | 2.8% | 30.9K | +2.4% | Ping Identity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Okta | 684K | 62.8% | 1 |
| Oct 2025 | Microsoft Entra | 261K | 24% | 2 |
| Oct 2025 | Cisco Duo | 50.1K | 4.6% | 3 |
| Oct 2025 | JumpCloud | 49.8K | 4.6% | 4 |
| Oct 2025 | Ping Identity | 44.3K | 4.1% | 5 |
| Nov 2025 | Okta | 683K | 65.5% | 1 |
| Nov 2025 | Microsoft Entra | 241K | 23.1% | 2 |
| Nov 2025 | Cisco Duo | 41.3K | 4% | 3 |
| Nov 2025 | JumpCloud | 40.8K | 3.9% | 4 |
| Nov 2025 | Ping Identity | 36.2K | 3.5% | 5 |
| Dec 2025 | Okta | 682K | 64.7% | 1 |
| Dec 2025 | Microsoft Entra | 261K | 24.7% | 2 |
| Dec 2025 | Cisco Duo | 41.3K | 3.9% | 3 |
| Dec 2025 | JumpCloud | 40.8K | 3.9% | 4 |
| Dec 2025 | Ping Identity | 30.2K | 2.9% | 5 |
| Jan 2026 | Okta | 685K | 62.9% | 1 |
| Jan 2026 | Microsoft Entra | 270K | 24.8% | 2 |
| Jan 2026 | JumpCloud | 49.8K | 4.6% | 3 |
| Jan 2026 | Cisco Duo | 47.4K | 4.4% | 4 |
| Jan 2026 | Ping Identity | 37K | 3.4% | 5 |
| Feb 2026 | Okta | 684K | 64.4% | 1 |
| Feb 2026 | Microsoft Entra | 261K | 24.6% | 2 |
| Feb 2026 | JumpCloud | 49.8K | 4.7% | 3 |
| Feb 2026 | Cisco Duo | 36.5K | 3.4% | 4 |
| Feb 2026 | Ping Identity | 30.2K | 2.8% | 5 |
| Mar 2026 | Okta | 843K | 66.5% | 1 |
| Mar 2026 | Microsoft Entra | 294K | 23.2% | 2 |
| Mar 2026 | JumpCloud | 49.8K | 3.9% | 3 |
| Mar 2026 | Cisco Duo | 44.1K | 3.5% | 4 |
| Mar 2026 | Ping Identity | 37K | 2.9% | 5 |
| Apr 2026 | Okta | 686K | 63.8% | 1 |
| Apr 2026 | Microsoft Entra | 261K | 24.3% | 2 |
| Apr 2026 | JumpCloud | 49.8K | 4.6% | 3 |
| Apr 2026 | Cisco Duo | 41.4K | 3.9% | 4 |
| Apr 2026 | Ping Identity | 36.3K | 3.4% | 5 |
| May 2026 | Okta | 686K | 64.5% | 1 |
| May 2026 | Microsoft Entra | 262K | 24.6% | 2 |
| May 2026 | JumpCloud | 49.8K | 4.7% | 3 |
| May 2026 | Cisco Duo | 36.8K | 3.5% | 4 |
| May 2026 | Ping Identity | 30.2K | 2.8% | 5 |
| Jun 2026 | Okta | 685K | 62.5% | 1 |
| Jun 2026 | Microsoft Entra | 281K | 25.7% | 2 |
| Jun 2026 | JumpCloud | 61.1K | 5.6% | 3 |
| Jun 2026 | Cisco Duo | 37.8K | 3.5% | 4 |
| Jun 2026 | Ping Identity | 30.2K | 2.8% | 5 |
| Jul 2026 | Okta | 683K | 62.2% | 1 |
| Jul 2026 | Microsoft Entra | 286K | 26.1% | 2 |
| Jul 2026 | JumpCloud | 61.2K | 5.6% | 3 |
| Jul 2026 | Cisco Duo | 37.2K | 3.4% | 4 |
| Jul 2026 | Ping Identity | 30.2K | 2.8% | 5 |
| Aug 2026 | Okta | 683K | 62.7% | 1 |
| Aug 2026 | Microsoft Entra | 273K | 25% | 2 |
| Aug 2026 | JumpCloud | 60.9K | 5.6% | 3 |
| Aug 2026 | Cisco Duo | 41.7K | 3.8% | 4 |
| Aug 2026 | Ping Identity | 30.9K | 2.8% | 5 |
| Sep 2026 | Cisco Duo | — | — | — |
| Sep 2026 | JumpCloud | — | — | — |
| Sep 2026 | Microsoft Entra | — | — | — |
| Sep 2026 | Okta | — | — | — |
| Sep 2026 | Ping Identity | — | — | — |

## What is being compared

- **Cisco Duo**: Measured on the search terms “cisco duo”, “cisco duo app”, “ciscoduo”, “duo com” and “duo security”, summed into one figure.
- **JumpCloud**: Measured on the search terms “jumpcloud”, “jumpcloud app”, “jumpcloud com”, “jumpcloud identity” and “jumpcloud software”, summed into one figure.
- **Microsoft Entra**: Measured on the search terms “azure active directory”, “entra id”, “microsoft entra”, “microsoft entra app”, “microsoft entra id” and “microsoftentra”, summed into one figure.
- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **Ping Identity**: Measured on the search terms “ping identity”, “ping identity app”, “ping identity software”, “pingidentity” and “pingidentity com”, summed into one figure.

- [Cisco Duo](/demand/global-en/brands/cisco-duo)
- [JumpCloud](/demand/global-en/brands/jumpcloud)
- [Microsoft Entra](/demand/global-en/brands/microsoft-entra)
- [Okta](/demand/global-en/brands/okta)
- [Ping Identity](/demand/global-en/brands/ping-identity)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workforce identity platforms worldwide?

In August 2026, Okta was the most searched among workforce identity platforms worldwide, with an estimated 683K branded searches and 62.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Workforce identity platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/workforce-identity-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workforce-identity-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.