---
title: "Workato vs Zapier: Which is more popular by branded search?"
description: "Which is more popular in search, Workato or Zapier? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools/compare/workato-vs-zapier"
publisher: "Brandwave"
---

# Workato vs Zapier: Which is more popular by branded search?

Which is more popular in search, Workato or Zapier? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Workato and Zapier
- **Competitive set**: Workflow automation tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Workato Share of Search**: 2%
- **Zapier Share of Search**: 28.3%

## Which is more popular in search, Workato or Zapier?

- In August 2026, Zapier had more branded searches than Workato among workflow automation tools worldwide. Zapier was estimated to have 568K branded searches compared to Workato’s 40.5K, and held a 28.3% Share of Search versus Workato’s 2%.
- Zapier was ahead of Workato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide moved from 22.3% to 28.3%, and its estimated monthly branded searches moved from 841K to 568K.

## How did search popularity change for workflow automation tools worldwide in August 2026?

- In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.
- Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.

## Month by month

| Month | Workato estimated searches | Workato Share of Search | Workato rank | Zapier estimated searches | Zapier Share of Search | Zapier rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 1.3% | 4 | 841K | 22.3% | 2 |
| Nov 2025 | 49.5K | 1.6% | 4 | 689K | 22% | 2 |
| Dec 2025 | 40.5K | 1.6% | 4 | 564K | 21.9% | 2 |
| Jan 2026 | 40.5K | 1.3% | 4 | 691K | 21.9% | 2 |
| Feb 2026 | 49.5K | 1.8% | 4 | 694K | 25.2% | 2 |
| Mar 2026 | 49.5K | 1.5% | 4 | 845K | 25.5% | 2 |
| Apr 2026 | 49.5K | 1.8% | 4 | 694K | 25.3% | 2 |
| May 2026 | 40.5K | 1.5% | 4 | 696K | 25.2% | 2 |
| Jun 2026 | 40.5K | 1.8% | 4 | 572K | 24.8% | 2 |
| Jul 2026 | 40.5K | 1.8% | 4 | 569K | 24.9% | 2 |
| Aug 2026 | 40.5K | 2% | 4 | 568K | 28.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Workato’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Workato**: Measured on the search term “workato”.
- **Zapier**: Measured on the search terms “automation zapier”, “zapier”, “zapier agents”, “zapier app”, “zapier com”, “zapier interfaces”, “zapier online”, “zapier software”, “zapier tables” and “zapier workflow automation”, summed into one figure.

- [Workato profile](/demand/global-en/brands/workato)
- [Zapier profile](/demand/global-en/brands/zapier)
- [All workflow automation tools worldwide](/demand/global-en/categories/workflow-automation-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Workato or Zapier?

In August 2026, Zapier had more branded searches than Workato among workflow automation tools worldwide. Zapier was estimated to have 568K branded searches compared to Workato’s 40.5K, and held a 28.3% Share of Search versus Workato’s 2%.

## Cite this page

Brandwave. "Workato vs Zapier: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools/compare/workato-vs-zapier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools/compare/workato-vs-zapier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.