---
title: "Workflow automation tools: Which brands are most popular in search?"
description: "Compare the workflow automation tools teams use. Share of Search among n8n, Zapier, Make, Workato, Tray.io and Pipedream, the workflow automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools"
publisher: "Brandwave"
---

# Workflow automation tools: Which brands are most popular in search?

Compare the workflow automation tools teams use. Share of Search among n8n, Zapier, Make, Workato, Tray.io and Pipedream, the workflow automation tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workflow automation tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: n8n, 64.3%

## Which brand is most popular in search among workflow automation tools worldwide?

- In August 2026, n8n was the most searched among workflow automation tools worldwide, with an estimated 1.3M branded searches and 64.3% estimated Share of Search within this set.
- Zapier is in 2nd place, 35.9 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, n8n’s estimated Share of Search among workflow automation tools worldwide decreased from 73.9% to 64.3%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide increased from 22.3% to 28.3%.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide increased from 2.5% to 5.4%.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide peaked at 28.3% in August 2026 and was lowest at 21.9% in December 2025.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.
- Across the 11 months ending August 2026, Tray.io and Pipedream held steady: their estimated Share of Search among workflow automation tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [n8n vs Zapier: compare search popularity](/demand/global-en/compare/n8n-vs-zapier): 64.3% against 28.3% Share of Search.
- [n8n vs Make: compare search popularity](/demand/global-en/compare/make-vs-n8n): 64.3% against 5.4% Share of Search.
- [n8n vs Workato: compare search popularity](/demand/global-en/compare/n8n-vs-workato): 64.3% against 2% Share of Search.
- [Zapier vs Make: compare search popularity](/demand/global-en/compare/make-vs-zapier): 28.3% against 5.4% Share of Search.
- [Zapier vs Workato: compare search popularity](/demand/global-en/compare/workato-vs-zapier): 28.3% against 2% Share of Search.
- [Make vs Workato: compare search popularity](/demand/global-en/compare/make-vs-workato): 5.4% against 2% Share of Search.

## How did search popularity change for workflow automation tools worldwide in August 2026?

- In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.
- In August 2026, Make gained estimated Share of Search among workflow automation tools worldwide, from 4.7% to 5.4%.
- In August 2026, n8n lost estimated Share of Search among workflow automation tools worldwide, from 68.6% to 64.3%.
- Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
- Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.
- Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | n8n | 64.3% | 1.3M | -17.9% | n8n |
| 2 | Zapier | 28.3% | 568K | -0.3% | Zapier |
| 3 | Make | 5.4% | 108K | -0.1% | Make |
| 4 | Workato | 2% | 40.5K | 0.0% | Workato |
| 5 | Tray.io | 0.02% | 390 | -18.8% | Tray.io |
| 6 | Pipedream | <0.01% | 50 | -44.4% | Pipedream |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | n8n | 2.8M | 73.9% | 1 |
| Oct 2025 | Zapier | 841K | 22.3% | 2 |
| Oct 2025 | Make | 93.4K | 2.5% | 3 |
| Oct 2025 | Workato | 49.5K | 1.3% | 4 |
| Oct 2025 | Tray.io | 1.3K | 0.03% | 5 |
| Oct 2025 | Pipedream | 140 | <0.01% | 6 |
| Nov 2025 | n8n | 2.3M | 72.9% | 1 |
| Nov 2025 | Zapier | 689K | 22% | 2 |
| Nov 2025 | Make | 109K | 3.5% | 3 |
| Nov 2025 | Workato | 49.5K | 1.6% | 4 |
| Nov 2025 | Tray.io | 1K | 0.03% | 5 |
| Nov 2025 | Pipedream | 140 | <0.01% | 6 |
| Dec 2025 | n8n | 1.9M | 73% | 1 |
| Dec 2025 | Zapier | 564K | 21.9% | 2 |
| Dec 2025 | Make | 91.2K | 3.5% | 3 |
| Dec 2025 | Workato | 40.5K | 1.6% | 4 |
| Dec 2025 | Tray.io | 880 | 0.03% | 5 |
| Dec 2025 | Pipedream | 110 | <0.01% | 6 |
| Jan 2026 | n8n | 2.3M | 73.3% | 1 |
| Jan 2026 | Zapier | 691K | 21.9% | 2 |
| Jan 2026 | Make | 109K | 3.5% | 3 |
| Jan 2026 | Workato | 40.5K | 1.3% | 4 |
| Jan 2026 | Tray.io | 1K | 0.03% | 5 |
| Jan 2026 | Pipedream | 140 | <0.01% | 6 |
| Feb 2026 | n8n | 1.9M | 68.9% | 1 |
| Feb 2026 | Zapier | 694K | 25.2% | 2 |
| Feb 2026 | Make | 111K | 4% | 3 |
| Feb 2026 | Workato | 49.5K | 1.8% | 4 |
| Feb 2026 | Tray.io | 1K | 0.04% | 5 |
| Feb 2026 | Pipedream | 110 | <0.01% | 6 |
| Mar 2026 | n8n | 2.3M | 69.5% | 1 |
| Mar 2026 | Zapier | 845K | 25.5% | 2 |
| Mar 2026 | Make | 114K | 3.4% | 3 |
| Mar 2026 | Workato | 49.5K | 1.5% | 4 |
| Mar 2026 | Tray.io | 1K | 0.03% | 5 |
| Mar 2026 | Pipedream | 140 | <0.01% | 6 |
| Apr 2026 | n8n | 1.9M | 68.8% | 1 |
| Apr 2026 | Zapier | 694K | 25.3% | 2 |
| Apr 2026 | Make | 113K | 4.1% | 3 |
| Apr 2026 | Workato | 49.5K | 1.8% | 4 |
| Apr 2026 | Tray.io | 720 | 0.03% | 5 |
| Apr 2026 | Pipedream | 110 | <0.01% | 6 |
| May 2026 | n8n | 1.9M | 68.5% | 1 |
| May 2026 | Zapier | 696K | 25.2% | 2 |
| May 2026 | Make | 132K | 4.8% | 3 |
| May 2026 | Workato | 40.5K | 1.5% | 4 |
| May 2026 | Tray.io | 590 | 0.02% | 5 |
| May 2026 | Pipedream | 110 | <0.01% | 6 |
| Jun 2026 | n8n | 1.6M | 67.8% | 1 |
| Jun 2026 | Zapier | 572K | 24.8% | 2 |
| Jun 2026 | Make | 130K | 5.6% | 3 |
| Jun 2026 | Workato | 40.5K | 1.8% | 4 |
| Jun 2026 | Tray.io | 590 | 0.03% | 5 |
| Jun 2026 | Pipedream | 70 | <0.01% | 6 |
| Jul 2026 | n8n | 1.6M | 68.6% | 1 |
| Jul 2026 | Zapier | 569K | 24.9% | 2 |
| Jul 2026 | Make | 108K | 4.7% | 3 |
| Jul 2026 | Workato | 40.5K | 1.8% | 4 |
| Jul 2026 | Tray.io | 480 | 0.02% | 5 |
| Jul 2026 | Pipedream | 90 | <0.01% | 6 |
| Aug 2026 | n8n | 1.3M | 64.3% | 1 |
| Aug 2026 | Zapier | 568K | 28.3% | 2 |
| Aug 2026 | Make | 108K | 5.4% | 3 |
| Aug 2026 | Workato | 40.5K | 2% | 4 |
| Aug 2026 | Tray.io | 390 | 0.02% | 5 |
| Aug 2026 | Pipedream | 50 | <0.01% | 6 |
| Sep 2026 | Make | — | — | — |
| Sep 2026 | n8n | — | — | — |
| Sep 2026 | Pipedream | — | — | — |
| Sep 2026 | Tray.io | — | — | — |
| Sep 2026 | Workato | — | — | — |
| Sep 2026 | Zapier | — | — | — |

## What is being compared

- **Make**: Measured on the search terms “automation make”, “make com”, “make workflow automation” and “make.com”, summed into one figure.
- **n8n**: Measured on the search terms “n8n”, “n8n app”, “n8n automation”, “n8n io” and “n8n software”, summed into one figure.
- **Pipedream**: Measured on the search term “pipedream automation”.
- **Tray.io**: Measured on the search term “tray io”.
- **Workato**: Measured on the search term “workato”.
- **Zapier**: Measured on the search terms “automation zapier”, “zapier”, “zapier agents”, “zapier app”, “zapier com”, “zapier interfaces”, “zapier online”, “zapier software”, “zapier tables” and “zapier workflow automation”, summed into one figure.

- [Make](/demand/global-en/brands/make)
- [n8n](/demand/global-en/brands/n8n)
- [Pipedream](/demand/global-en/brands/pipedream)
- [Tray.io](/demand/global-en/brands/tray-io)
- [Workato](/demand/global-en/brands/workato)
- [Zapier](/demand/global-en/brands/zapier)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workflow automation tools worldwide?

In August 2026, n8n was the most searched among workflow automation tools worldwide, with an estimated 1.3M branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Workflow automation tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workflow-automation-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.