--- title: "Craftsman vs Stanley: Which is searched more?" description: "Is Craftsman or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/workbench-light-brands/compare/craftsman-vs-stanley-tools" publisher: "Brandwave" --- # Craftsman vs Stanley: Which is searched more? Is Craftsman or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Stanley - **Competitive set**: Workbench light brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 3% - **Stanley Share of Search**: 0.46% ## Is Craftsman or Stanley more popular in search? - In September 2026, Craftsman had more branded searches than Stanley among workbench light brands worldwide. Craftsman had about 260 branded searches, while Stanley had 40. Craftsman made up 3% of all workbench light brand searches we track, and Stanley accounted for 0.46%. - Craftsman was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among workbench light brands worldwide held steady at 3%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Stanley’s share of searches among workbench light brands worldwide moved from 0.23% to 0.46%, and its estimated monthly branded searches moved from 20 to 40. ## Top workbench light brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Craftsman nor Stanley showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Barrina | 1st | 3 of 3 | 3 of 3 | | Hykolity | 2nd | 2 of 3 | 2 of 3 | | Lithonia Lighting | 2nd | 2 of 3 | 2 of 3 | | Ryobi | Not ranked | 0 of 3 | 0 of 3 | | Craftsman | Not ranked | 0 of 3 | 0 of 3 | | Husky | Not ranked | 0 of 3 | 0 of 3 | | Stanley | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about workbench light brands - Asked ChatGPT "Which workbench light brand should I buy?": 1. Barrina, 2. Hykolity, 3. Lithonia Lighting - Asked ChatGPT "What are the best workbench light brands?": 1. Barrina, 2. Lithonia Lighting, 3. Hykolity - Asked ChatGPT "What's the best workbench light brand for a bright workspace?": 1. Barrina Not named in any answer: Ryobi, Craftsman, Husky and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench light brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among workbench light brands worldwide, from 4% to 3%. - Estimated monthly branded searches for Stanley worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 3% | 4 | 20 | 0.23% | 7 | | Nov 2025 | 300 | 3% | 4 | 30 | 0.3% | 7 | | Dec 2025 | 260 | 3.2% | 4 | 30 | 0.37% | 7 | | Jan 2026 | 210 | 2.5% | 4 | 40 | 0.48% | 7 | | Feb 2026 | 180 | 2.6% | 4 | 40 | 0.58% | 7 | | Mar 2026 | 180 | 2.6% | 4 | 30 | 0.43% | 7 | | Apr 2026 | 210 | 3% | 4 | 30 | 0.42% | 7 | | May 2026 | 190 | 2.2% | 4 | 20 | 0.24% | 7 | | Jun 2026 | 230 | 2.8% | 4 | 30 | 0.37% | 7 | | Jul 2026 | 260 | 3.6% | 4 | 40 | 0.55% | 6 | | Aug 2026 | 320 | 4% | 4 | 50 | 0.62% | 7 | | Sep 2026 | 260 | 3% | 4 | 40 | 0.46% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search terms “craftsman shop light” and “craftsman workbench light”, summed into one figure. - **Stanley**: Measured on the search term “stanley workbench light”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All workbench light brands worldwide](/demand/global-en/categories/workbench-light-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Stanley more popular in search? In September 2026, Craftsman had more branded searches than Stanley among workbench light brands worldwide. Craftsman had about 260 branded searches, while Stanley had 40. Craftsman made up 3% of all workbench light brand searches we track, and Stanley accounted for 0.46%. ## Cite this page Brandwave. "Craftsman vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/workbench-light-brands/compare/craftsman-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workbench-light-brands/compare/craftsman-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.