--- title: "Black+Decker vs Kobalt: Which is searched more?" description: "Is Black+Decker or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/workbench-brands/compare/black-and-decker-vs-kobalt" publisher: "Brandwave" --- # Black+Decker vs Kobalt: Which is searched more? Is Black+Decker or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Kobalt - **Competitive set**: Workbench brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 49.8% - **Kobalt Share of Search**: 20.5% ## Is Black+Decker or Kobalt more popular in search? - In September 2026, Black+Decker had more branded searches than Kobalt among workbench brands worldwide. Black+Decker had about 220,000 branded searches, while Kobalt had 90,500. Black+Decker made up 49.8% of all workbench brand searches we track, and Kobalt accounted for 20.5%. - Black+Decker was ahead of Kobalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among workbench brands worldwide moved from 52.9% to 49.8%, and its estimated monthly branded searches moved from 245K to 220K. - Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide moved from 19.5% to 20.5%, and its estimated monthly branded searches held steady at 90.5K. ## Top workbench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kobalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Black+Decker did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husky | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gladiator | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Seville Classics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | WEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sjöbergs | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | WORX | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kobalt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sealey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about workbench brands - Asked ChatGPT "Which workbench brand should I buy?": 1. Husky, 2. Gladiator, 3. Seville Classics, 4. Sjöbergs - Asked ChatGPT "What are the best workbench brands?": 1. Husky, 2. Seville Classics, 3. WEN, 4. WORX, 5. Kobalt, 6. Gladiator, 7. Sjöbergs - Asked ChatGPT "What's the best workbench brand for a workshop?": 1. Husky, 2. Gladiator, 3. Sjöbergs, 4. WEN - Searched Google, AI Overview "workbench for garage": named none of the brands we track Not named in any answer: Black+Decker, Keter, Sealey and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench brands worldwide in September 2026? - Kobalt’s share of searches among workbench brands worldwide has gained ground for 3 months in a row, from 15.6% to 20.5% in September 2026. - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 245K | 52.9% | 1 | 90.5K | 19.5% | 2 | | Nov 2025 | 270K | 52.8% | 1 | 110K | 21.5% | 2 | | Dec 2025 | 245K | 52.1% | 1 | 110K | 23.4% | 2 | | Jan 2026 | 220K | 50.3% | 1 | 90.5K | 20.7% | 2 | | Feb 2026 | 201K | 50.6% | 1 | 74K | 18.7% | 2 | | Mar 2026 | 220K | 46.6% | 1 | 90.5K | 19.2% | 3 | | Apr 2026 | 220K | 44.5% | 1 | 90.5K | 18.3% | 3 | | May 2026 | 270K | 49.8% | 1 | 90.5K | 16.7% | 3 | | Jun 2026 | 245K | 51.5% | 1 | 74K | 15.6% | 3 | | Jul 2026 | 220K | 51.2% | 1 | 74K | 17.2% | 3 | | Aug 2026 | 220K | 49.6% | 1 | 90.5K | 20.4% | 2 | | Sep 2026 | 220K | 49.8% | 1 | 90.5K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Kobalt**: Measured on the search term “kobalt”. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [Kobalt profile](/demand/global-en/brands/kobalt) - [All workbench brands worldwide](/demand/global-en/categories/workbench-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Kobalt more popular in search? In September 2026, Black+Decker had more branded searches than Kobalt among workbench brands worldwide. Black+Decker had about 220,000 branded searches, while Kobalt had 90,500. Black+Decker made up 49.8% of all workbench brand searches we track, and Kobalt accounted for 20.5%. ## Cite this page Brandwave. "Black+Decker vs Kobalt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/workbench-brands/compare/black-and-decker-vs-kobalt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/workbench-brands/compare/black-and-decker-vs-kobalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.