--- title: "Work trousers brands: Which are searched most?" description: "Compare the work trousers brands people buy. Share of Search among DeWalt, Helly Hansen, Portwest, Mascot and Dickies, the work trousers brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-trousers-brands" publisher: "Brandwave" --- # Work trousers brands: Which are searched most? Compare the work trousers brands people buy. Share of Search among DeWalt, Helly Hansen, Portwest, Mascot and Dickies, the work trousers brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work trousers brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: DeWalt, 50.8% ## Which brand is most popular in search among work trousers brands worldwide? - In September 2026, DeWalt was the most searched among work trousers brands worldwide, with an estimated 673K branded searches and 50.8% estimated Share of Search within this set. - Helly Hansen is in 2nd place, 9.3 percentage points behind at 41.5% Share of Search. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among work trousers brands worldwide increased from 41.1% to 50.8%. - Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide decreased from 50.3% to 41.5%. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide decreased from 2% to 1.1%. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among work trousers brands worldwide peaked at 59.9% in April 2026 and was lowest at 37.8% in November 2025. - Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide peaked at 56.4% in January 2026 and was lowest at 32.5% in June 2026. - Across the 12 months ending September 2026, Portwest’s estimated Share of Search among work trousers brands worldwide peaked at 6% in July 2026 and was lowest at 2.6% in December 2025. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide peaked at 2% in October 2025 and was lowest at 1% in November 2025. - Across the 12 months ending September 2026, DeWalt rose from 2nd to 1st among work trousers brands worldwide. - Across the 12 months ending September 2026, Helly Hansen fell from 1st to 2nd among work trousers brands worldwide. - Across the 12 months ending September 2026, Mascot rose from 5th to 4th among work trousers brands worldwide. - Across the 12 months ending September 2026, Dickies fell from 4th to 5th among work trousers brands worldwide. - Across the 12 months ending September 2026, Portwest held steady: its estimated Share of Search among work trousers brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [DeWalt vs Helly Hansen: compare search popularity](/demand/global-en/compare/dewalt-vs-helly-hansen): 50.8% against 41.5% Share of Search. - [DeWalt vs Portwest: compare search popularity](/demand/global-en/compare/dewalt-vs-portwest): 50.8% against 4.6% Share of Search. - [DeWalt vs Mascot: compare search popularity](/demand/global-en/compare/dewalt-vs-mascot): 50.8% against 2% Share of Search. - [Helly Hansen vs Portwest: compare search popularity](/demand/global-en/compare/helly-hansen-vs-portwest): 41.5% against 4.6% Share of Search. - [Helly Hansen vs Mascot: compare search popularity](/demand/global-en/compare/helly-hansen-vs-mascot): 41.5% against 2% Share of Search. - [Portwest vs Mascot: compare search popularity](/demand/global-en/compare/mascot-vs-portwest): 4.6% against 2% Share of Search. ## How did search popularity change for work trousers brands worldwide in September 2026? - In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%. - In September 2026, DeWalt lost estimated Share of Search among work trousers brands worldwide, from 55.6% to 50.8%. - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026. - Estimated monthly branded searches for Portwest worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DeWalt | 50.8% | 673K | 0.0% | DeWalt | | 2 | Helly Hansen | 41.5% | 550K | +22.2% | Helly Hansen | | 3 | Portwest | 4.6% | 60.5K | +22.2% | Portwest | | 4 | Mascot | 2% | 27.1K | +22.1% | Mascot | | 5 | Dickies | 1.1% | 14.8K | 0.0% | Dickies | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Helly Hansen | 823K | 50.3% | 1 | | Oct 2025 | DeWalt | 673K | 41.1% | 2 | | Oct 2025 | Portwest | 74K | 4.5% | 3 | | Oct 2025 | Dickies | 33.1K | 2% | 4 | | Oct 2025 | Mascot | 33.1K | 2% | 5 | | Nov 2025 | Helly Hansen | 1.2M | 56% | 1 | | Nov 2025 | DeWalt | 823K | 37.8% | 2 | | Nov 2025 | Portwest | 74K | 3.4% | 3 | | Nov 2025 | Mascot | 40.5K | 1.9% | 4 | | Nov 2025 | Dickies | 22.2K | 1% | 5 | | Dec 2025 | Helly Hansen | 1M | 52% | 1 | | Dec 2025 | DeWalt | 823K | 42.8% | 2 | | Dec 2025 | Portwest | 49.5K | 2.6% | 3 | | Dec 2025 | Mascot | 27.1K | 1.4% | 4 | | Dec 2025 | Dickies | 22.2K | 1.2% | 5 | | Jan 2026 | Helly Hansen | 1M | 56.4% | 1 | | Jan 2026 | DeWalt | 673K | 37.9% | 2 | | Jan 2026 | Portwest | 60.5K | 3.4% | 3 | | Jan 2026 | Mascot | 22.2K | 1.3% | 4 | | Jan 2026 | Dickies | 18.1K | 1% | 5 | | Feb 2026 | DeWalt | 673K | 46.6% | 1 | | Feb 2026 | Helly Hansen | 673K | 46.6% | 2 | | Feb 2026 | Portwest | 60.5K | 4.2% | 3 | | Feb 2026 | Mascot | 22.2K | 1.5% | 4 | | Feb 2026 | Dickies | 14.8K | 1% | 5 | | Mar 2026 | DeWalt | 673K | 55.1% | 1 | | Mar 2026 | Helly Hansen | 450K | 36.9% | 2 | | Mar 2026 | Portwest | 60.5K | 5% | 3 | | Mar 2026 | Mascot | 22.2K | 1.8% | 4 | | Mar 2026 | Dickies | 14.8K | 1.2% | 5 | | Apr 2026 | DeWalt | 673K | 59.9% | 1 | | Apr 2026 | Helly Hansen | 368K | 32.8% | 2 | | Apr 2026 | Portwest | 49.5K | 4.4% | 3 | | Apr 2026 | Mascot | 18.1K | 1.6% | 4 | | Apr 2026 | Dickies | 14.8K | 1.3% | 5 | | May 2026 | DeWalt | 673K | 55.6% | 1 | | May 2026 | Helly Hansen | 450K | 37.2% | 2 | | May 2026 | Portwest | 49.5K | 4.1% | 3 | | May 2026 | Mascot | 22.2K | 1.8% | 4 | | May 2026 | Dickies | 14.8K | 1.2% | 5 | | Jun 2026 | DeWalt | 673K | 59.5% | 1 | | Jun 2026 | Helly Hansen | 368K | 32.5% | 2 | | Jun 2026 | Portwest | 60.5K | 5.3% | 3 | | Jun 2026 | Mascot | 18.1K | 1.6% | 4 | | Jun 2026 | Dickies | 12.1K | 1.1% | 5 | | Jul 2026 | DeWalt | 550K | 54.5% | 1 | | Jul 2026 | Helly Hansen | 368K | 36.5% | 2 | | Jul 2026 | Portwest | 60.5K | 6% | 3 | | Jul 2026 | Mascot | 18.1K | 1.8% | 4 | | Jul 2026 | Dickies | 12.1K | 1.2% | 5 | | Aug 2026 | DeWalt | 673K | 55.6% | 1 | | Aug 2026 | Helly Hansen | 450K | 37.2% | 2 | | Aug 2026 | Portwest | 49.5K | 4.1% | 3 | | Aug 2026 | Mascot | 22.2K | 1.8% | 4 | | Aug 2026 | Dickies | 14.8K | 1.2% | 5 | | Sep 2026 | DeWalt | 673K | 50.8% | 1 | | Sep 2026 | Helly Hansen | 550K | 41.5% | 2 | | Sep 2026 | Portwest | 60.5K | 4.6% | 3 | | Sep 2026 | Mascot | 27.1K | 2% | 4 | | Sep 2026 | Dickies | 14.8K | 1.1% | 5 | ## What is being compared - **DeWalt**: Measured on the search term “dewalt”. - **Dickies**: Measured on the search term “dickies overalls”. - **Helly Hansen**: Measured on the search term “hellyhansen”. - **Mascot**: Measured on the search term “mascot workwear”. - **Portwest**: Measured on the search term “portwest”. - [DeWalt](/demand/global-en/brands/dewalt) - [Dickies](/demand/global-en/brands/dickies) - [Helly Hansen](/demand/global-en/brands/helly-hansen) - [Mascot](/demand/global-en/brands/mascot) - [Portwest](/demand/global-en/brands/portwest) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work trousers brands worldwide? In September 2026, DeWalt was the most searched among work trousers brands worldwide, with an estimated 673K branded searches and 50.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work trousers brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/work-trousers-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-trousers-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.