--- title: "Work shirts brands: Which are searched most?" description: "Compare the work shirts brands people buy. Share of Search among Gildan, Dickies, Carhartt and Bisley, the work shirts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-shirts-brands" publisher: "Brandwave" --- # Work shirts brands: Which are searched most? Compare the work shirts brands people buy. Share of Search among Gildan, Dickies, Carhartt and Bisley, the work shirts brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work shirts brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Gildan, 53.1% ## Which brand is most popular in search among work shirts brands worldwide? - In September 2026, Gildan was the most searched among work shirts brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. - Dickies is in 2nd place, 17.7 percentage points behind at 35.4% Share of Search. - Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide increased from 36.3% to 53.1%. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide decreased from 54.2% to 35.4%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work shirts brands worldwide increased from 8.8% to 10.5%. - Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide peaked at 56.8% in August 2026 and was lowest at 36.3% in October 2025. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide peaked at 54.2% in October 2025 and was lowest at 30.1% in June 2026. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work shirts brands worldwide peaked at 13.4% in June 2026 and was lowest at 8.8% in October 2025. - Across the 12 months ending September 2026, Gildan rose from 2nd to 1st among work shirts brands worldwide. - Across the 12 months ending September 2026, Dickies fell from 1st to 2nd among work shirts brands worldwide. - Across the 12 months ending September 2026, Bisley held steady: its estimated Share of Search among work shirts brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gildan vs Dickies: compare search popularity](/demand/global-en/compare/dickies-vs-gildan): 53.1% against 35.4% Share of Search. - [Gildan vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-gildan): 53.1% against 10.5% Share of Search. - [Dickies vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-dickies): 35.4% against 10.5% Share of Search. ## How did search popularity change for work shirts brands worldwide in September 2026? - In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%. - In September 2026, Gildan lost estimated Share of Search among work shirts brands worldwide, from 56.8% to 53.1%. - In September 2026, Carhartt lost estimated Share of Search among work shirts brands worldwide, from 11.3% to 10.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gildan | 53.1% | 22.2K | -18.1% | Gildan | | 2 | Dickies | 35.4% | 14.8K | 0.0% | Dickies | | 3 | Carhartt | 10.5% | 4.4K | -18.5% | Carhartt | | 4 | Bisley | 0.93% | 390 | 0.0% | Bisley Workwear | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dickies | 33.1K | 54.2% | 1 | | Oct 2025 | Gildan | 22.2K | 36.3% | 2 | | Oct 2025 | Carhartt | 5.4K | 8.8% | 3 | | Oct 2025 | Bisley | 390 | 0.64% | 4 | | Nov 2025 | Dickies | 22.2K | 48.2% | 1 | | Nov 2025 | Gildan | 18.1K | 39.3% | 2 | | Nov 2025 | Carhartt | 5.4K | 11.7% | 3 | | Nov 2025 | Bisley | 390 | 0.85% | 4 | | Dec 2025 | Dickies | 22.2K | 48.3% | 1 | | Dec 2025 | Gildan | 18.1K | 39.4% | 2 | | Dec 2025 | Carhartt | 5.4K | 11.7% | 3 | | Dec 2025 | Bisley | 260 | 0.57% | 4 | | Jan 2026 | Dickies | 18.1K | 44.2% | 1 | | Jan 2026 | Gildan | 18.1K | 44.2% | 2 | | Jan 2026 | Carhartt | 4.4K | 10.8% | 3 | | Jan 2026 | Bisley | 320 | 0.78% | 4 | | Feb 2026 | Gildan | 18.1K | 48% | 1 | | Feb 2026 | Dickies | 14.8K | 39.3% | 2 | | Feb 2026 | Carhartt | 4.4K | 11.7% | 3 | | Feb 2026 | Bisley | 390 | 1% | 4 | | Mar 2026 | Gildan | 22.2K | 51.9% | 1 | | Mar 2026 | Dickies | 14.8K | 34.6% | 2 | | Mar 2026 | Carhartt | 5.4K | 12.6% | 3 | | Mar 2026 | Bisley | 390 | 0.91% | 4 | | Apr 2026 | Gildan | 22.2K | 51.9% | 1 | | Apr 2026 | Dickies | 14.8K | 34.6% | 2 | | Apr 2026 | Carhartt | 5.4K | 12.6% | 3 | | Apr 2026 | Bisley | 390 | 0.91% | 4 | | May 2026 | Gildan | 27.1K | 56.7% | 1 | | May 2026 | Dickies | 14.8K | 31% | 2 | | May 2026 | Carhartt | 5.4K | 11.3% | 3 | | May 2026 | Bisley | 480 | 1% | 4 | | Jun 2026 | Gildan | 22.2K | 55.3% | 1 | | Jun 2026 | Dickies | 12.1K | 30.1% | 2 | | Jun 2026 | Carhartt | 5.4K | 13.4% | 3 | | Jun 2026 | Bisley | 480 | 1.2% | 4 | | Jul 2026 | Gildan | 22.2K | 55.3% | 1 | | Jul 2026 | Dickies | 12.1K | 30.1% | 2 | | Jul 2026 | Carhartt | 5.4K | 13.4% | 3 | | Jul 2026 | Bisley | 480 | 1.2% | 4 | | Aug 2026 | Gildan | 27.1K | 56.8% | 1 | | Aug 2026 | Dickies | 14.8K | 31% | 2 | | Aug 2026 | Carhartt | 5.4K | 11.3% | 3 | | Aug 2026 | Bisley | 390 | 0.82% | 4 | | Sep 2026 | Gildan | 22.2K | 53.1% | 1 | | Sep 2026 | Dickies | 14.8K | 35.4% | 2 | | Sep 2026 | Carhartt | 4.4K | 10.5% | 3 | | Sep 2026 | Bisley | 390 | 0.93% | 4 | ## What is being compared - **Bisley**: Measured on the search term “bisley pants”. - **Carhartt**: Measured on the search term “carhartt work shirts”. - **Dickies**: Measured on the search term “dickies overalls”. - **Gildan**: Measured on the search term “gildan shirts”. - [Bisley](/demand/global-en/brands/bisley) - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) - [Gildan](/demand/global-en/brands/gildan) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work shirts brands worldwide? In September 2026, Gildan was the most searched among work shirts brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work shirts brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/work-shirts-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-shirts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.