---
title: "Carhartt vs Dickies: Which is searched more?"
description: "Which is more popular in search, Carhartt or Dickies? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-dickies"
publisher: "Brandwave"
---

# Carhartt vs Dickies: Which is searched more?

Which is more popular in search, Carhartt or Dickies? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Dickies
- **Competitive set**: Work pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 53.1%
- **Dickies Share of Search**: 35.4%

## Which is more popular in search, Carhartt or Dickies?

- In September 2026, Carhartt had more branded searches than Dickies among work pants brands worldwide. Carhartt was estimated to have 22.2K branded searches compared to Dickies’ 14.8K, and held a 53.1% Share of Search versus Dickies’ 35.4%.
- The lead changed hands once in the 12 months ending September 2026: Carhartt took it in November 2025.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide moved from 41.1% to 53.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide moved from 50.2% to 35.4%, and its estimated monthly branded searches moved from 33.1K to 14.8K.

## How did search popularity change for work pants brands worldwide in September 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Dickies estimated searches | Dickies Share of Search | Dickies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 41.1% | 2 | 33.1K | 50.2% | 1 |
| Nov 2025 | 49.5K | 63.9% | 1 | 22.2K | 28.6% | 2 |
| Dec 2025 | 49.5K | 65.5% | 1 | 22.2K | 29.4% | 2 |
| Jan 2026 | 40.5K | 64.8% | 1 | 18.1K | 29% | 2 |
| Feb 2026 | 33.1K | 63.8% | 1 | 14.8K | 28.5% | 2 |
| Mar 2026 | 40.5K | 68.3% | 1 | 14.8K | 25% | 2 |
| Apr 2026 | 33.1K | 63.8% | 1 | 14.8K | 28.5% | 2 |
| May 2026 | 22.2K | 53% | 1 | 14.8K | 35.3% | 2 |
| Jun 2026 | 22.2K | 57.8% | 1 | 12.1K | 31.5% | 2 |
| Jul 2026 | 18.1K | 52.8% | 1 | 12.1K | 35.3% | 2 |
| Aug 2026 | 22.2K | 53.1% | 1 | 14.8K | 35.4% | 2 |
| Sep 2026 | 22.2K | 53.1% | 1 | 14.8K | 35.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt work pants”.
- **Dickies**: Measured on the search term “dickies overalls”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Dickies profile](/demand/global-en/brands/dickies)
- [All work pants brands worldwide](/demand/global-en/categories/work-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Dickies?

In September 2026, Carhartt had more branded searches than Dickies among work pants brands worldwide. Carhartt was estimated to have 22.2K branded searches compared to Dickies’ 14.8K, and held a 53.1% Share of Search versus Dickies’ 35.4%.

## Cite this page

Brandwave. "Carhartt vs Dickies: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-dickies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-dickies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.