---
title: "Carhartt vs Caterpillar: Which is searched more?"
description: "Which is more popular in search, Carhartt or Caterpillar? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-caterpillar"
publisher: "Brandwave"
---

# Carhartt vs Caterpillar: Which is searched more?

Which is more popular in search, Carhartt or Caterpillar? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Caterpillar
- **Competitive set**: Work pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 53.1%
- **Caterpillar Share of Search**: 10.5%

## Which is more popular in search, Carhartt or Caterpillar?

- In September 2026, Carhartt had more branded searches than Caterpillar among work pants brands worldwide. Carhartt was estimated to have 22.2K branded searches compared to Caterpillar’s 4.4K, and held a 53.1% Share of Search versus Caterpillar’s 10.5%.
- Carhartt was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide moved from 41.1% to 53.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work pants brands worldwide moved from 8.2% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for work pants brands worldwide in September 2026?

- Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Caterpillar estimated searches | Caterpillar Share of Search | Caterpillar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 41.1% | 2 | 5.4K | 8.2% | 3 |
| Nov 2025 | 49.5K | 63.9% | 1 | 5.4K | 7% | 3 |
| Dec 2025 | 49.5K | 65.5% | 1 | 3.6K | 4.8% | 3 |
| Jan 2026 | 40.5K | 64.8% | 1 | 3.6K | 5.8% | 3 |
| Feb 2026 | 33.1K | 63.8% | 1 | 3.6K | 6.9% | 3 |
| Mar 2026 | 40.5K | 68.3% | 1 | 3.6K | 6.1% | 3 |
| Apr 2026 | 33.1K | 63.8% | 1 | 3.6K | 6.9% | 3 |
| May 2026 | 22.2K | 53% | 1 | 4.4K | 10.5% | 3 |
| Jun 2026 | 22.2K | 57.8% | 1 | 3.6K | 9.4% | 3 |
| Jul 2026 | 18.1K | 52.8% | 1 | 3.6K | 10.5% | 3 |
| Aug 2026 | 22.2K | 53.1% | 1 | 4.4K | 10.5% | 3 |
| Sep 2026 | 22.2K | 53.1% | 1 | 4.4K | 10.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Caterpillar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt work pants”.
- **Caterpillar**: Measured on the search term “caterpillar work pants”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Caterpillar profile](/demand/global-en/brands/caterpillar)
- [All work pants brands worldwide](/demand/global-en/categories/work-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Caterpillar?

In September 2026, Carhartt had more branded searches than Caterpillar among work pants brands worldwide. Carhartt was estimated to have 22.2K branded searches compared to Caterpillar’s 4.4K, and held a 53.1% Share of Search versus Caterpillar’s 10.5%.

## Cite this page

Brandwave. "Carhartt vs Caterpillar: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-caterpillar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-pants-brands/compare/carhartt-vs-caterpillar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.