--- title: "Work pants brands: Which are searched most?" description: "Compare the work pants brands brands people buy. Share of Search among Carhartt, Dickies, Caterpillar and Bisley, the work pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-pants-brands" publisher: "Brandwave" --- # Work pants brands: Which are searched most? Compare the work pants brands brands people buy. Share of Search among Carhartt, Dickies, Caterpillar and Bisley, the work pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work pants brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Carhartt, 53.1% ## Which brand is most popular in search among work pants brands worldwide? - In September 2026, Carhartt was the most searched among work pants brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. - Dickies is in 2nd place, 17.7 percentage points behind at 35.4% Share of Search. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide increased from 41.1% to 53.1%. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide decreased from 50.2% to 35.4%. - Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work pants brands worldwide increased from 8.2% to 10.5%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work pants brands worldwide peaked at 68.3% in March 2026 and was lowest at 41.1% in October 2025. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide peaked at 50.2% in October 2025 and was lowest at 25% in March 2026. - Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work pants brands worldwide peaked at 10.5% in August 2026 and was lowest at 4.8% in December 2025. - Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work pants brands worldwide peaked at 1.4% in July 2026 and was lowest at 0.34% in December 2025. - Across the 12 months ending September 2026, Carhartt rose from 2nd to 1st among work pants brands worldwide. - Across the 12 months ending September 2026, Dickies fell from 1st to 2nd among work pants brands worldwide. - Across the 12 months ending September 2026, Bisley held steady: its estimated Share of Search among work pants brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Carhartt vs Dickies: compare search popularity](/demand/global-en/compare/carhartt-vs-dickies): 53.1% against 35.4% Share of Search. - [Carhartt vs Caterpillar: compare search popularity](/demand/global-en/compare/carhartt-vs-caterpillar): 53.1% against 10.5% Share of Search. - [Dickies vs Caterpillar: compare search popularity](/demand/global-en/compare/caterpillar-vs-dickies): 35.4% against 10.5% Share of Search. ## How did search popularity change for work pants brands worldwide in September 2026? - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carhartt | 53.1% | 22.2K | 0.0% | Carhartt | | 2 | Dickies | 35.4% | 14.8K | 0.0% | Dickies | | 3 | Caterpillar | 10.5% | 4.4K | 0.0% | Caterpillar Inc. | | 4 | Bisley | 0.93% | 390 | 0.0% | Bisley Workwear | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dickies | 33.1K | 50.2% | 1 | | Oct 2025 | Carhartt | 27.1K | 41.1% | 2 | | Oct 2025 | Caterpillar | 5.4K | 8.2% | 3 | | Oct 2025 | Bisley | 390 | 0.59% | 4 | | Nov 2025 | Carhartt | 49.5K | 63.9% | 1 | | Nov 2025 | Dickies | 22.2K | 28.6% | 2 | | Nov 2025 | Caterpillar | 5.4K | 7% | 3 | | Nov 2025 | Bisley | 390 | 0.5% | 4 | | Dec 2025 | Carhartt | 49.5K | 65.5% | 1 | | Dec 2025 | Dickies | 22.2K | 29.4% | 2 | | Dec 2025 | Caterpillar | 3.6K | 4.8% | 3 | | Dec 2025 | Bisley | 260 | 0.34% | 4 | | Jan 2026 | Carhartt | 40.5K | 64.8% | 1 | | Jan 2026 | Dickies | 18.1K | 29% | 2 | | Jan 2026 | Caterpillar | 3.6K | 5.8% | 3 | | Jan 2026 | Bisley | 320 | 0.51% | 4 | | Feb 2026 | Carhartt | 33.1K | 63.8% | 1 | | Feb 2026 | Dickies | 14.8K | 28.5% | 2 | | Feb 2026 | Caterpillar | 3.6K | 6.9% | 3 | | Feb 2026 | Bisley | 390 | 0.75% | 4 | | Mar 2026 | Carhartt | 40.5K | 68.3% | 1 | | Mar 2026 | Dickies | 14.8K | 25% | 2 | | Mar 2026 | Caterpillar | 3.6K | 6.1% | 3 | | Mar 2026 | Bisley | 390 | 0.66% | 4 | | Apr 2026 | Carhartt | 33.1K | 63.8% | 1 | | Apr 2026 | Dickies | 14.8K | 28.5% | 2 | | Apr 2026 | Caterpillar | 3.6K | 6.9% | 3 | | Apr 2026 | Bisley | 390 | 0.75% | 4 | | May 2026 | Carhartt | 22.2K | 53% | 1 | | May 2026 | Dickies | 14.8K | 35.3% | 2 | | May 2026 | Caterpillar | 4.4K | 10.5% | 3 | | May 2026 | Bisley | 480 | 1.1% | 4 | | Jun 2026 | Carhartt | 22.2K | 57.8% | 1 | | Jun 2026 | Dickies | 12.1K | 31.5% | 2 | | Jun 2026 | Caterpillar | 3.6K | 9.4% | 3 | | Jun 2026 | Bisley | 480 | 1.3% | 4 | | Jul 2026 | Carhartt | 18.1K | 52.8% | 1 | | Jul 2026 | Dickies | 12.1K | 35.3% | 2 | | Jul 2026 | Caterpillar | 3.6K | 10.5% | 3 | | Jul 2026 | Bisley | 480 | 1.4% | 4 | | Aug 2026 | Carhartt | 22.2K | 53.1% | 1 | | Aug 2026 | Dickies | 14.8K | 35.4% | 2 | | Aug 2026 | Caterpillar | 4.4K | 10.5% | 3 | | Aug 2026 | Bisley | 390 | 0.93% | 4 | | Sep 2026 | Carhartt | 22.2K | 53.1% | 1 | | Sep 2026 | Dickies | 14.8K | 35.4% | 2 | | Sep 2026 | Caterpillar | 4.4K | 10.5% | 3 | | Sep 2026 | Bisley | 390 | 0.93% | 4 | ## What is being compared - **Bisley**: Measured on the search term “bisley pants”. - **Carhartt**: Measured on the search term “carhartt work pants”. - **Caterpillar**: Measured on the search term “caterpillar work pants”. - **Dickies**: Measured on the search term “dickies overalls”. - [Bisley](/demand/global-en/brands/bisley) - [Carhartt](/demand/global-en/brands/carhartt) - [Caterpillar](/demand/global-en/brands/caterpillar) - [Dickies](/demand/global-en/brands/dickies) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work pants brands worldwide? In September 2026, Carhartt was the most searched among work pants brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work pants brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/work-pants-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-pants-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.