--- title: "Work overalls brands: Which are searched most?" description: "Compare the work overalls brands people buy. Share of Search among Dickies, Hard Yakka and Bisley, the work overalls brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-overalls-brands" publisher: "Brandwave" --- # Work overalls brands: Which are searched most? Compare the work overalls brands people buy. Share of Search among Dickies, Hard Yakka and Bisley, the work overalls brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work overalls brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dickies, 49.3% ## Which brand is most popular in search among work overalls brands worldwide? - Dickies and Hard Yakka share the highest estimated Share of Search among work overalls brands worldwide, at 49.3% in September 2026. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work overalls brands worldwide decreased from 64.2% to 49.3%. - Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide increased from 35.1% to 49.3%. - Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work overalls brands worldwide increased from 0.76% to 1.3%. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work overalls brands worldwide peaked at 64.2% in December 2025 and was lowest at 39.4% in June 2026. - Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide peaked at 59% in June 2026 and was lowest at 35% in December 2025. - Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work overalls brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.75% in December 2025. ## Compare search popularity between leading brands - [Dickies vs Hard Yakka: compare search popularity](/demand/global-en/compare/dickies-vs-hard-yakka): 49.3% Share of Search each. ## How did search popularity change for work overalls brands worldwide in September 2026? - In September 2026, Dickies overtook Hard Yakka to become the leader among work overalls brands worldwide, with 49.3% estimated Share of Search. - In September 2026, Hard Yakka lost estimated Share of Search among work overalls brands worldwide, from 54.4% to 49.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dickies | 49.3% | 14.8K | 0.0% | Dickies | | 2 | Hard Yakka | 49.3% | 14.8K | -18.2% | Hard Yakka | | 3 | Bisley | 1.3% | 390 | 0.0% | Bisley Workwear | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dickies | 33.1K | 64.2% | 1 | | Oct 2025 | Hard Yakka | 18.1K | 35.1% | 2 | | Oct 2025 | Bisley | 390 | 0.76% | 3 | | Nov 2025 | Dickies | 22.2K | 54.6% | 1 | | Nov 2025 | Hard Yakka | 18.1K | 44.5% | 2 | | Nov 2025 | Bisley | 390 | 0.96% | 3 | | Dec 2025 | Dickies | 22.2K | 64.2% | 1 | | Dec 2025 | Hard Yakka | 12.1K | 35% | 2 | | Dec 2025 | Bisley | 260 | 0.75% | 3 | | Jan 2026 | Dickies | 18.1K | 54.5% | 1 | | Jan 2026 | Hard Yakka | 14.8K | 44.6% | 2 | | Jan 2026 | Bisley | 320 | 0.96% | 3 | | Feb 2026 | Dickies | 14.8K | 49.3% | 1 | | Feb 2026 | Hard Yakka | 14.8K | 49.3% | 2 | | Feb 2026 | Bisley | 390 | 1.3% | 3 | | Mar 2026 | Hard Yakka | 18.1K | 54.4% | 1 | | Mar 2026 | Dickies | 14.8K | 44.5% | 2 | | Mar 2026 | Bisley | 390 | 1.2% | 3 | | Apr 2026 | Hard Yakka | 18.1K | 54.4% | 1 | | Apr 2026 | Dickies | 14.8K | 44.5% | 2 | | Apr 2026 | Bisley | 390 | 1.2% | 3 | | May 2026 | Hard Yakka | 18.1K | 54.2% | 1 | | May 2026 | Dickies | 14.8K | 44.3% | 2 | | May 2026 | Bisley | 480 | 1.4% | 3 | | Jun 2026 | Hard Yakka | 18.1K | 59% | 1 | | Jun 2026 | Dickies | 12.1K | 39.4% | 2 | | Jun 2026 | Bisley | 480 | 1.6% | 3 | | Jul 2026 | Hard Yakka | 14.8K | 54.1% | 1 | | Jul 2026 | Dickies | 12.1K | 44.2% | 2 | | Jul 2026 | Bisley | 480 | 1.8% | 3 | | Aug 2026 | Hard Yakka | 18.1K | 54.4% | 1 | | Aug 2026 | Dickies | 14.8K | 44.5% | 2 | | Aug 2026 | Bisley | 390 | 1.2% | 3 | | Sep 2026 | Dickies | 14.8K | 49.3% | 1 | | Sep 2026 | Hard Yakka | 14.8K | 49.3% | 2 | | Sep 2026 | Bisley | 390 | 1.3% | 3 | ## What is being compared - **Bisley**: Measured on the search term “bisley pants”. - **Dickies**: Measured on the search term “dickies overalls”. - **Hard Yakka**: Measured on the search term “hardyakka”. - [Bisley](/demand/global-en/brands/bisley) - [Dickies](/demand/global-en/brands/dickies) - [Hard Yakka](/demand/global-en/brands/hard-yakka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work overalls brands worldwide? Dickies and Hard Yakka share the highest estimated Share of Search among work overalls brands worldwide, at 49.3% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work overalls brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/work-overalls-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-overalls-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.