--- title: "KEEN Utility vs Timberland PRO: Which is searched more?" description: "Is KEEN Utility or Timberland PRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/keen-utility-vs-timberland-pro" publisher: "Brandwave" --- # KEEN Utility vs Timberland PRO: Which is searched more? Is KEEN Utility or Timberland PRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN Utility and Timberland PRO - **Competitive set**: Work boot brands - **Market**: Global - **Month measured**: Sep 2026 - **KEEN Utility Share of Search**: 0.24% - **Timberland PRO Share of Search**: 2.7% ## Is KEEN Utility or Timberland PRO more popular in search? - In September 2026, Timberland PRO had more branded searches than KEEN Utility among work boot brands worldwide. Timberland PRO had about 60,500 branded searches, while KEEN Utility had 5,400. Timberland PRO made up 2.7% of all work boot brand searches we track, and KEEN Utility accounted for 0.24%. - Timberland PRO was ahead of KEEN Utility in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN Utility’s share of searches among work boot brands worldwide moved from 0.16% to 0.24%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Timberland PRO’s share of searches among work boot brands worldwide moved from 1.8% to 2.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top work boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KEEN Utility appeared in all five answers. Timberland PRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN Utility was listed before Timberland PRO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEEN Utility | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thorogood | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Timberland PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ariat | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work boot brands - Asked ChatGPT "Which work boot brand should I buy?": 1. Red Wing, 2. Thorogood, 3. KEEN Utility, 4. Timberland PRO - Asked ChatGPT "What are the best work boot brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Timberland PRO, 5. Ariat - Asked ChatGPT "What's the best work boot brand for all day comfort?": 1. KEEN Utility, 2. Red Wing, 3. Timberland PRO - Searched Google, AI Overview "best work boots": 1. Thorogood, 2. Red Wing, 3. KEEN Utility - Searched Google, AI Overview "comfortable work boots": 1. Red Wing, 2. KEEN Utility, 3. Thorogood Not named in any answer: Blundstone, Oliver and Caterpillar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work boot brands worldwide in September 2026? Neither KEEN Utility nor Timberland PRO moved beyond provider rounding among work boot brands in Sep 2026. ## Month by month | Month | KEEN Utility estimated searches | KEEN Utility Share of Search | KEEN Utility rank | Timberland PRO estimated searches | Timberland PRO Share of Search | Timberland PRO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.16% | 8 | 60.5K | 1.8% | 6 | | Nov 2025 | 5.4K | 0.13% | 8 | 74K | 1.8% | 6 | | Dec 2025 | 5.4K | 0.14% | 8 | 74K | 1.9% | 6 | | Jan 2026 | 6.6K | 0.18% | 8 | 74K | 2.1% | 6 | | Feb 2026 | 4.4K | 0.2% | 8 | 60.5K | 2.7% | 6 | | Mar 2026 | 5.4K | 0.14% | 8 | 60.5K | 1.6% | 6 | | Apr 2026 | 6.6K | 0.27% | 8 | 49.5K | 2% | 6 | | May 2026 | 5.4K | 0.28% | 8 | 49.5K | 2.6% | 6 | | Jun 2026 | 5.4K | 0.23% | 8 | 49.5K | 2.1% | 6 | | Jul 2026 | 5.4K | 0.3% | 8 | 49.5K | 2.7% | 6 | | Aug 2026 | 5.4K | 0.27% | 8 | 60.5K | 3% | 6 | | Sep 2026 | 5.4K | 0.24% | 8 | 60.5K | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN Utility’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN Utility**: Measured on the search term “keen utility”. - **Timberland PRO**: Measured on the search term “timberland pro”. - [KEEN Utility profile](/demand/global-en/brands/keen-utility) - [Timberland PRO profile](/demand/global-en/brands/timberland-pro) - [All work boot brands worldwide](/demand/global-en/categories/work-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN Utility or Timberland PRO more popular in search? In September 2026, Timberland PRO had more branded searches than KEEN Utility among work boot brands worldwide. Timberland PRO had about 60,500 branded searches, while KEEN Utility had 5,400. Timberland PRO made up 2.7% of all work boot brand searches we track, and KEEN Utility accounted for 0.24%. ## Cite this page Brandwave. "KEEN Utility vs Timberland PRO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/keen-utility-vs-timberland-pro This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/keen-utility-vs-timberland-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.