--- title: "Dr. Martens vs Red Wing: Which is searched more?" description: "Is Dr. Martens or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/dr-martens-vs-red-wing" publisher: "Brandwave" --- # Dr. Martens vs Red Wing: Which is searched more? Is Dr. Martens or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Red Wing - **Competitive set**: Work boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 4.1% - **Red Wing Share of Search**: 10.2% ## Is Dr. Martens or Red Wing more popular in search? - In September 2026, Red Wing had more branded searches than Dr. Martens among work boot brands worldwide. Red Wing had about 53,300 branded searches, while Dr. Martens had 21,400. Red Wing made up 10.2% of all work boot brand searches we track, and Dr. Martens accounted for 4.1%. - Red Wing was ahead of Dr. Martens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among work boot brands worldwide moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 32.1K to 21.4K. - Across the 12 months ending September 2026, Red Wing’s share of searches among work boot brands worldwide moved from 17.5% to 10.2%, and its estimated monthly branded searches moved from 119K to 53.3K. ## Top work boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Red Wing appeared in all five answers. Dr. Martens did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEEN Utility | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thorogood | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Timberland PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Wolverine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Danner | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ariat | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Georgia Boot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steel Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work boot brands - Asked ChatGPT "Which work boot brand should I buy?": 1. Red Wing, 2. Thorogood, 3. KEEN Utility, 4. Timberland PRO - Asked ChatGPT "What are the best work boot brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Danner, 5. Timberland PRO, 6. Wolverine, 7. Ariat - Asked ChatGPT "What's the best work boot brand for all day comfort?": 1. KEEN Utility, 2. Red Wing, 3. Timberland PRO - Searched Google, AI Overview "best work boots": 1. Thorogood, 2. Red Wing, 3. KEEN Utility - Searched Google, AI Overview "comfortable work boots": 1. Red Wing, 2. KEEN Utility, 3. Wolverine, 4. Thorogood Not named in any answer: Georgia Boot, Caterpillar, Dr. Martens, Blundstone, Carhartt, Steel Blue and Oliver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Wolverine to rank 7th among work boot brands worldwide, with 4.1% of the searches. - In September 2026, Red Wing lost share of searches among work boot brands worldwide, from 11.8% to 10.2%. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.1K | 4.7% | 8 | 119K | 17.5% | 2 | | Nov 2025 | 32.1K | 4.1% | 6 | 119K | 15.2% | 4 | | Dec 2025 | 26.2K | 3.3% | 10 | 87.4K | 11% | 3 | | Jan 2026 | 26.2K | 3.3% | 8 | 102K | 12.7% | 3 | | Feb 2026 | 24.7K | 4% | 7 | 96.7K | 15.7% | 3 | | Mar 2026 | 24.7K | 4.3% | 7 | 66.7K | 11.7% | 4 | | Apr 2026 | 20.2K | 3.7% | 7 | 89.3K | 16.3% | 3 | | May 2026 | 17.5K | 3.3% | 9 | 63.4K | 12.1% | 4 | | Jun 2026 | 16.5K | 3.3% | 10 | 65.2K | 13% | 3 | | Jul 2026 | 16.5K | 3.2% | 9 | 98.7K | 19.3% | 2 | | Aug 2026 | 20.2K | 3.6% | 8 | 66.7K | 11.8% | 4 | | Sep 2026 | 21.4K | 4.1% | 7 | 53.3K | 10.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search terms “dr martens safety boots” and “dr martens work boots”, summed into one figure. - **Red Wing**: Measured on the search terms “red wing safety boots”, “red wing steel toe boots” and “red wing work boots”, summed into one figure. - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [Red Wing profile](/demand/global-en/brands/red-wing) - [All work boot brands worldwide](/demand/global-en/categories/work-boot-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Red Wing more popular in search? In September 2026, Red Wing had more branded searches than Dr. Martens among work boot brands worldwide. Red Wing had about 53,300 branded searches, while Dr. Martens had 21,400. Red Wing made up 10.2% of all work boot brand searches we track, and Dr. Martens accounted for 4.1%. ## Cite this page Brandwave. "Dr. Martens vs Red Wing: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/dr-martens-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/dr-martens-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.