--- title: "Danner vs Dr. Martens: Which is searched more?" description: "Is Danner or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/danner-vs-dr-martens" publisher: "Brandwave" --- # Danner vs Dr. Martens: Which is searched more? Is Danner or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Danner and Dr. Martens - **Competitive set**: Work boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Danner Share of Search**: 3.3% - **Dr. Martens Share of Search**: 4.1% ## Is Danner or Dr. Martens more popular in search? - In September 2026, Dr. Martens had more branded searches than Danner among work boot brands worldwide. Dr. Martens had about 21,400 branded searches, while Danner had 17,200. Dr. Martens made up 4.1% of all work boot brand searches we track, and Danner accounted for 3.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Danner took it in December 2025, Dr. Martens took it in January 2026, Danner took it in May 2026, Dr. Martens took it in July 2026. - Across the 12 months ending September 2026, Danner’s share of searches among work boot brands worldwide moved from 2.5% to 3.3%, and its estimated monthly branded searches held steady at 17.2K. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among work boot brands worldwide moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 32.1K to 21.4K. ## Top work boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Danner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Martens did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEEN Utility | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thorogood | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Timberland PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Wolverine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Danner | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ariat | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Georgia Boot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steel Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work boot brands - Asked ChatGPT "Which work boot brand should I buy?": 1. Red Wing, 2. Thorogood, 3. KEEN Utility, 4. Timberland PRO - Asked ChatGPT "What are the best work boot brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Danner, 5. Timberland PRO, 6. Wolverine, 7. Ariat - Asked ChatGPT "What's the best work boot brand for all day comfort?": 1. KEEN Utility, 2. Red Wing, 3. Timberland PRO - Searched Google, AI Overview "best work boots": 1. Thorogood, 2. Red Wing, 3. KEEN Utility - Searched Google, AI Overview "comfortable work boots": 1. Red Wing, 2. KEEN Utility, 3. Wolverine, 4. Thorogood Not named in any answer: Georgia Boot, Caterpillar, Dr. Martens, Blundstone, Carhartt, Steel Blue and Oliver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Wolverine to rank 7th among work boot brands worldwide, with 4.1% of the searches. - In September 2026, Danner gained share of searches among work boot brands worldwide, from 2.6% to 3.3%. ## Month by month | Month | Danner estimated searches | Danner Share of Search | Danner rank | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.2K | 2.5% | 11 | 32.1K | 4.7% | 8 | | Nov 2025 | 17.7K | 2.3% | 11 | 32.1K | 4.1% | 6 | | Dec 2025 | 29.5K | 3.7% | 7 | 26.2K | 3.3% | 10 | | Jan 2026 | 21K | 2.6% | 9 | 26.2K | 3.3% | 8 | | Feb 2026 | 17.2K | 2.8% | 9 | 24.7K | 4% | 7 | | Mar 2026 | 14.5K | 2.5% | 10 | 24.7K | 4.3% | 7 | | Apr 2026 | 12.3K | 2.2% | 11 | 20.2K | 3.7% | 7 | | May 2026 | 29.5K | 5.6% | 6 | 17.5K | 3.3% | 9 | | Jun 2026 | 20.5K | 4.1% | 7 | 16.5K | 3.3% | 10 | | Jul 2026 | 12.3K | 2.4% | 10 | 16.5K | 3.2% | 9 | | Aug 2026 | 14.5K | 2.6% | 10 | 20.2K | 3.6% | 8 | | Sep 2026 | 17.2K | 3.3% | 10 | 21.4K | 4.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Danner’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Danner**: Measured on the search terms “danner safety boots” and “danner work boots”, summed into one figure. - **Dr. Martens**: Measured on the search terms “dr martens safety boots” and “dr martens work boots”, summed into one figure. - [Danner profile](/demand/global-en/brands/danner) - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [All work boot brands worldwide](/demand/global-en/categories/work-boot-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Danner or Dr. Martens more popular in search? In September 2026, Dr. Martens had more branded searches than Danner among work boot brands worldwide. Dr. Martens had about 21,400 branded searches, while Danner had 17,200. Dr. Martens made up 4.1% of all work boot brand searches we track, and Danner accounted for 3.3%. ## Cite this page Brandwave. "Danner vs Dr. Martens: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/danner-vs-dr-martens This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/danner-vs-dr-martens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.