--- title: "Blundstone vs Danner: Which is searched more?" description: "Is Blundstone or Danner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/blundstone-vs-danner" publisher: "Brandwave" --- # Blundstone vs Danner: Which is searched more? Is Blundstone or Danner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and Danner - **Competitive set**: Work boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Blundstone Share of Search**: 3.4% - **Danner Share of Search**: 3.3% ## Is Blundstone or Danner more popular in search? - In September 2026, Blundstone and Danner were level in searches among work boot brands worldwide, with an estimated 18K versus 17.2K branded searches, at 3.4% and 3.3% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Danner took it in December 2025, Blundstone took it in March 2026, Danner took it in May 2026, Blundstone took it in July 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among work boot brands worldwide moved from 3% to 3.4%, and its estimated monthly branded searches moved from 20.2K to 18K. - Across the 12 months ending September 2026, Danner’s share of searches among work boot brands worldwide moved from 2.5% to 3.3%, and its estimated monthly branded searches held steady at 17.2K. ## Top work boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Danner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEEN Utility | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thorogood | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Timberland PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Wolverine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Danner | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ariat | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Georgia Boot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steel Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work boot brands - Asked ChatGPT "Which work boot brand should I buy?": 1. Red Wing, 2. Thorogood, 3. KEEN Utility, 4. Timberland PRO - Asked ChatGPT "What are the best work boot brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Danner, 5. Timberland PRO, 6. Wolverine, 7. Ariat - Asked ChatGPT "What's the best work boot brand for all day comfort?": 1. KEEN Utility, 2. Red Wing, 3. Timberland PRO - Searched Google, AI Overview "best work boots": 1. Thorogood, 2. Red Wing, 3. KEEN Utility - Searched Google, AI Overview "comfortable work boots": 1. Red Wing, 2. KEEN Utility, 3. Wolverine, 4. Thorogood Not named in any answer: Georgia Boot, Caterpillar, Dr. Martens, Blundstone, Carhartt, Steel Blue and Oliver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Danner gained share of searches among work boot brands worldwide, from 2.6% to 3.3%. - In September 2026, Blundstone gained share of searches among work boot brands worldwide, from 2.9% to 3.4%. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Danner estimated searches | Danner Share of Search | Danner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.2K | 3% | 9 | 17.2K | 2.5% | 11 | | Nov 2025 | 22.9K | 2.9% | 9 | 17.7K | 2.3% | 11 | | Dec 2025 | 16.5K | 2.1% | 11 | 29.5K | 3.7% | 7 | | Jan 2026 | 18K | 2.2% | 11 | 21K | 2.6% | 9 | | Feb 2026 | 16.5K | 2.7% | 10 | 17.2K | 2.8% | 9 | | Mar 2026 | 18K | 3.2% | 9 | 14.5K | 2.5% | 10 | | Apr 2026 | 16.5K | 3% | 9 | 12.3K | 2.2% | 11 | | May 2026 | 16.5K | 3.2% | 10 | 29.5K | 5.6% | 6 | | Jun 2026 | 16.5K | 3.3% | 9 | 20.5K | 4.1% | 7 | | Jul 2026 | 16.5K | 3.2% | 8 | 12.3K | 2.4% | 10 | | Aug 2026 | 16.5K | 2.9% | 9 | 14.5K | 2.6% | 10 | | Sep 2026 | 18K | 3.4% | 9 | 17.2K | 3.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and Danner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search terms “blundstone safety boots” and “blundstone work boots”, summed into one figure. - **Danner**: Measured on the search terms “danner safety boots” and “danner work boots”, summed into one figure. - [Blundstone profile](/demand/global-en/brands/blundstone) - [Danner profile](/demand/global-en/brands/danner) - [All work boot brands worldwide](/demand/global-en/categories/work-boot-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blundstone or Danner more popular in search? In September 2026, Blundstone and Danner were level in searches among work boot brands worldwide, with an estimated 18K versus 17.2K branded searches, at 3.4% and 3.3% of the total. ## Cite this page Brandwave. "Blundstone vs Danner: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/blundstone-vs-danner This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-boot-brands/compare/blundstone-vs-danner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.