--- title: "Work boot brands: Which brands are most popular in search?" description: "Compare the work boot brands people buy. Share of Search among Ariat, Red Wing, Oliver, Blundstone and Caterpillar, the work boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-boot-brands" publisher: "Brandwave" --- # Work boot brands: Which brands are most popular in search? Compare the work boot brands people buy. Share of Search among Ariat, Red Wing, Oliver, Blundstone and Caterpillar, the work boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work boot brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ariat, 37.5% ## Which brand is most popular in search among work boot brands worldwide? - In August 2026, Ariat was the most searched among work boot brands worldwide, with an estimated 673K branded searches and 37.5% estimated Share of Search within this set. - Red Wing is in 2nd place, 12.4 percentage points behind at 25.1% Share of Search. - Across the 11 months ending August 2026, Ariat’s estimated Share of Search among work boot brands worldwide increased from 21.4% to 37.5%. - Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide decreased from 47.6% to 25.1%. - Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide increased from 9.6% to 20.5%. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide decreased from 21.4% to 16.8%. - Across the 11 months ending August 2026, Ariat’s estimated Share of Search among work boot brands worldwide peaked at 38.7% in May 2026 and was lowest at 18.8% in March 2026. - Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide peaked at 62.5% in March 2026 and was lowest at 20.9% in June 2026. - Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide peaked at 38.3% in June 2026 and was lowest at 7.9% in November 2025. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among work boot brands worldwide peaked at 26.3% in November 2025 and was lowest at 8.4% in March 2026. - Across the 11 months ending August 2026, Ariat rose from 2nd to 1st among work boot brands worldwide. - Across the 11 months ending August 2026, Red Wing fell from 1st to 2nd among work boot brands worldwide. - Across the 11 months ending August 2026, Oliver rose from 4th to 3rd among work boot brands worldwide. - Across the 11 months ending August 2026, Blundstone fell from 3rd to 4th among work boot brands worldwide. - Across the 11 months ending August 2026, Caterpillar held steady: its estimated Share of Search among work boot brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ariat vs Red Wing: compare search popularity](/demand/global-en/compare/ariat-vs-red-wing): 37.5% against 25.1% Share of Search. - [Ariat vs Oliver: compare search popularity](/demand/global-en/compare/ariat-vs-oliver): 37.5% against 20.5% Share of Search. - [Ariat vs Blundstone: compare search popularity](/demand/global-en/compare/ariat-vs-blundstone): 37.5% against 16.8% Share of Search. - [Red Wing vs Oliver: compare search popularity](/demand/global-en/compare/oliver-vs-red-wing): 25.1% against 20.5% Share of Search. - [Red Wing vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-red-wing): 25.1% against 16.8% Share of Search. - [Oliver vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-oliver): 20.5% against 16.8% Share of Search. ## How did search popularity change for work boot brands worldwide in August 2026? - In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%. - In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%. - In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%. - In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ariat | 37.5% | 673K | +22.4% | Ariat | | 2 | Red Wing | 25.1% | 450K | 0.0% | Red Wing | | 3 | Oliver | 20.5% | 368K | -18.2% | Oliver | | 4 | Blundstone | 16.8% | 301K | +49.8% | Blundstone | | 5 | Caterpillar | 0.13% | 2.4K | 0.0% | Caterpillar Inc. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Red Wing | 1.5M | 47.6% | 1 | | Oct 2025 | Ariat | 673K | 21.4% | 2 | | Oct 2025 | Blundstone | 673K | 21.4% | 3 | | Oct 2025 | Oliver | 301K | 9.6% | 4 | | Oct 2025 | Caterpillar | 2.9K | 0.09% | 5 | | Nov 2025 | Red Wing | 1.5M | 39.4% | 1 | | Nov 2025 | Ariat | 1M | 26.3% | 2 | | Nov 2025 | Blundstone | 1M | 26.3% | 3 | | Nov 2025 | Oliver | 301K | 7.9% | 4 | | Nov 2025 | Caterpillar | 2.9K | 0.08% | 5 | | Dec 2025 | Red Wing | 1.5M | 41.4% | 1 | | Dec 2025 | Ariat | 1M | 27.6% | 2 | | Dec 2025 | Blundstone | 823K | 22.7% | 3 | | Dec 2025 | Oliver | 301K | 8.3% | 4 | | Dec 2025 | Caterpillar | 2.4K | 0.07% | 5 | | Jan 2026 | Red Wing | 1.8M | 54.5% | 1 | | Jan 2026 | Ariat | 673K | 20.1% | 2 | | Jan 2026 | Blundstone | 550K | 16.4% | 3 | | Jan 2026 | Oliver | 301K | 9% | 4 | | Jan 2026 | Caterpillar | 2.4K | 0.07% | 5 | | Feb 2026 | Red Wing | 823K | 40.3% | 1 | | Feb 2026 | Ariat | 550K | 26.9% | 2 | | Feb 2026 | Blundstone | 368K | 18% | 3 | | Feb 2026 | Oliver | 301K | 14.7% | 4 | | Feb 2026 | Caterpillar | 2.4K | 0.12% | 5 | | Mar 2026 | Red Wing | 2.2M | 62.5% | 1 | | Mar 2026 | Ariat | 673K | 18.8% | 2 | | Mar 2026 | Oliver | 368K | 10.3% | 3 | | Mar 2026 | Blundstone | 301K | 8.4% | 4 | | Mar 2026 | Caterpillar | 2.9K | 0.08% | 5 | | Apr 2026 | Red Wing | 1M | 42.2% | 1 | | Apr 2026 | Ariat | 673K | 28.4% | 2 | | Apr 2026 | Oliver | 450K | 19% | 3 | | Apr 2026 | Blundstone | 246K | 10.4% | 4 | | Apr 2026 | Caterpillar | 2.4K | 0.1% | 5 | | May 2026 | Ariat | 673K | 38.7% | 1 | | May 2026 | Red Wing | 450K | 25.9% | 2 | | May 2026 | Oliver | 368K | 21.2% | 3 | | May 2026 | Blundstone | 246K | 14.1% | 4 | | May 2026 | Caterpillar | 2.4K | 0.14% | 5 | | Jun 2026 | Oliver | 823K | 38.3% | 1 | | Jun 2026 | Ariat | 673K | 31.3% | 2 | | Jun 2026 | Red Wing | 450K | 20.9% | 3 | | Jun 2026 | Blundstone | 201K | 9.4% | 4 | | Jun 2026 | Caterpillar | 2.4K | 0.11% | 5 | | Jul 2026 | Ariat | 550K | 33.3% | 1 | | Jul 2026 | Oliver | 450K | 27.2% | 2 | | Jul 2026 | Red Wing | 450K | 27.2% | 3 | | Jul 2026 | Blundstone | 201K | 12.2% | 4 | | Jul 2026 | Caterpillar | 2.4K | 0.15% | 5 | | Aug 2026 | Ariat | 673K | 37.5% | 1 | | Aug 2026 | Red Wing | 450K | 25.1% | 2 | | Aug 2026 | Oliver | 368K | 20.5% | 3 | | Aug 2026 | Blundstone | 301K | 16.8% | 4 | | Aug 2026 | Caterpillar | 2.4K | 0.13% | 5 | | Sep 2026 | Ariat | — | — | — | | Sep 2026 | Blundstone | — | — | — | | Sep 2026 | Caterpillar | — | — | — | | Sep 2026 | Oliver | — | — | — | | Sep 2026 | Red Wing | — | — | — | ## What is being compared - **Ariat**: Measured on the search term “ariat”. - **Blundstone**: Measured on the search term “blundstone”. - **Caterpillar**: Measured on the search term “cat digger”. - **Oliver**: Measured on the search term “oliver”. - **Red Wing**: Measured on the search term “red wing”. - [Ariat](/demand/global-en/brands/ariat) - [Blundstone](/demand/global-en/brands/blundstone) - [Caterpillar](/demand/global-en/brands/caterpillar) - [Oliver](/demand/global-en/brands/oliver) - [Red Wing](/demand/global-en/brands/red-wing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work boot brands worldwide? In August 2026, Ariat was the most searched among work boot brands worldwide, with an estimated 673K branded searches and 37.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work boot brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/work-boot-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.