--- title: "Work bench brands: Which are searched most?" description: "Compare the work bench brands people buy. Share of Search among Black and Decker, Kobalt and Husky, the work bench brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/work-bench-brands" publisher: "Brandwave" --- # Work bench brands: Which are searched most? Compare the work bench brands people buy. Share of Search among Black and Decker, Kobalt and Husky, the work bench brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Work bench brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Black and Decker, 68.2% ## Which brand is most popular in search among work bench brands worldwide? - In September 2026, Black and Decker was the most searched among work bench brands worldwide, with an estimated 220K branded searches and 68.2% estimated Share of Search within this set. - Kobalt is in 2nd place, 40.1 percentage points behind at 28.1% Share of Search. - Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among work bench brands worldwide decreased from 69.3% to 68.2%. - Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among work bench brands worldwide increased from 25.6% to 28.1%. - Across the 12 months ending September 2026, Husky’s estimated Share of Search among work bench brands worldwide decreased from 5.1% to 3.8%. - Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among work bench brands worldwide peaked at 73.4% in June 2026 and was lowest at 65% in December 2025. - Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among work bench brands worldwide peaked at 29.2% in December 2025 and was lowest at 22.2% in June 2026. - Across the 12 months ending September 2026, Husky’s estimated Share of Search among work bench brands worldwide peaked at 5.9% in December 2025 and was lowest at 3.8% in September 2026. ## Compare search popularity between leading brands - [Black and Decker vs Kobalt: compare search popularity](/demand/global-en/compare/black-and-decker-vs-kobalt): 68.2% against 28.1% Share of Search. - [Black and Decker vs Husky: compare search popularity](/demand/global-en/compare/black-and-decker-vs-husky): 68.2% against 3.8% Share of Search. - [Kobalt vs Husky: compare search popularity](/demand/global-en/compare/husky-vs-kobalt): 28.1% against 3.8% Share of Search. ## How did search popularity change for work bench brands worldwide in September 2026? - In September 2026, Black and Decker gained estimated Share of Search among work bench brands worldwide, from 67.6% to 68.2%. - In September 2026, Husky lost estimated Share of Search among work bench brands worldwide, from 4.5% to 3.8%. - Kobalt’s estimated Share of Search among work bench brands worldwide has gained ground for 3 months in a row, from 22.2% to 28.1% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Black and Decker | 68.2% | 220K | 0.0% | Black and Decker | | 2 | Kobalt | 28.1% | 90.5K | 0.0% | Kobalt | | 3 | Husky | 3.8% | 12.1K | -18.2% | Husky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Black and Decker | 245K | 69.3% | 1 | | Oct 2025 | Kobalt | 90.5K | 25.6% | 2 | | Oct 2025 | Husky | 18.1K | 5.1% | 3 | | Nov 2025 | Black and Decker | 270K | 67.1% | 1 | | Nov 2025 | Kobalt | 110K | 27.3% | 2 | | Nov 2025 | Husky | 22.2K | 5.5% | 3 | | Dec 2025 | Black and Decker | 245K | 65% | 1 | | Dec 2025 | Kobalt | 110K | 29.2% | 2 | | Dec 2025 | Husky | 22.2K | 5.9% | 3 | | Jan 2026 | Black and Decker | 220K | 67% | 1 | | Jan 2026 | Kobalt | 90.5K | 27.5% | 2 | | Jan 2026 | Husky | 18.1K | 5.5% | 3 | | Feb 2026 | Black and Decker | 201K | 69.3% | 1 | | Feb 2026 | Kobalt | 74K | 25.6% | 2 | | Feb 2026 | Husky | 14.8K | 5.1% | 3 | | Mar 2026 | Black and Decker | 220K | 67% | 1 | | Mar 2026 | Kobalt | 90.5K | 27.5% | 2 | | Mar 2026 | Husky | 18.1K | 5.5% | 3 | | Apr 2026 | Black and Decker | 220K | 67.6% | 1 | | Apr 2026 | Kobalt | 90.5K | 27.8% | 2 | | Apr 2026 | Husky | 14.8K | 4.5% | 3 | | May 2026 | Black and Decker | 270K | 71.9% | 1 | | May 2026 | Kobalt | 90.5K | 24.1% | 2 | | May 2026 | Husky | 14.8K | 3.9% | 3 | | Jun 2026 | Black and Decker | 245K | 73.4% | 1 | | Jun 2026 | Kobalt | 74K | 22.2% | 2 | | Jun 2026 | Husky | 14.8K | 4.4% | 3 | | Jul 2026 | Black and Decker | 220K | 71.2% | 1 | | Jul 2026 | Kobalt | 74K | 24% | 2 | | Jul 2026 | Husky | 14.8K | 4.8% | 3 | | Aug 2026 | Black and Decker | 220K | 67.6% | 1 | | Aug 2026 | Kobalt | 90.5K | 27.8% | 2 | | Aug 2026 | Husky | 14.8K | 4.5% | 3 | | Sep 2026 | Black and Decker | 220K | 68.2% | 1 | | Sep 2026 | Kobalt | 90.5K | 28.1% | 2 | | Sep 2026 | Husky | 12.1K | 3.8% | 3 | ## What is being compared - **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **Husky**: Measured on the search term “husky tools”. - **Kobalt**: Measured on the search term “kobalt”. - [Black and Decker](/demand/global-en/brands/black-and-decker) - [Husky](/demand/global-en/brands/husky) - [Kobalt](/demand/global-en/brands/kobalt) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among work bench brands worldwide? In September 2026, Black and Decker was the most searched among work bench brands worldwide, with an estimated 220K branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Work bench brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/work-bench-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/work-bench-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.