---
title: "Wool wash brands: Which are searched most?"
description: "Compare the wool wash brands people buy. Share of Search among Soak, Grangers, Woolite, Nikwax, Ecover and Eucalan, the wool wash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wool-wash-brands"
publisher: "Brandwave"
---

# Wool wash brands: Which are searched most?

Compare the wool wash brands people buy. Share of Search among Soak, Grangers, Woolite, Nikwax, Ecover and Eucalan, the wool wash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wool wash brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Soak, 40.6%

## Which brand is most popular in search among wool wash brands worldwide?

- In August 2026, Soak was the most searched among wool wash brands worldwide, with an estimated 165K branded searches and 40.6% estimated Share of Search within this set.
- Grangers is in 2nd place, 7.4 percentage points behind at 33.2% Share of Search.
- Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide decreased from 41.8% to 40.6%.
- Across the 11 months ending August 2026, Grangers’ estimated Share of Search among wool wash brands worldwide decreased from 34.3% to 33.2%.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide increased from 6.9% to 10%.
- Across the 11 months ending August 2026, Soak’s estimated Share of Search among wool wash brands worldwide peaked at 48.4% in January 2026 and was lowest at 36.4% in March 2026.
- Across the 11 months ending August 2026, Grangers’ estimated Share of Search among wool wash brands worldwide peaked at 37.9% in April 2026 and was lowest at 26.5% in January 2026.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide peaked at 11.2% in December 2025 and was lowest at 6.5% in January 2026.
- Across the 11 months ending August 2026, Nikwax’s estimated Share of Search among wool wash brands worldwide peaked at 11.6% in February 2026 and was lowest at 5.7% in July 2026.
- Across the 11 months ending August 2026, Ecover’s estimated Share of Search among wool wash brands worldwide peaked at 7.8% in February 2026 and was lowest at 6.1% in December 2025.
- Across the 11 months ending August 2026, Eucalan’s estimated Share of Search among wool wash brands worldwide peaked at 3.4% in December 2025 and was lowest at 1.1% in June 2026.
- Across the 11 months ending August 2026, Woolite rose from 5th to 3rd among wool wash brands worldwide.
- Across the 11 months ending August 2026, Nikwax fell from 3rd to 4th among wool wash brands worldwide.
- Across the 11 months ending August 2026, Ecover fell from 4th to 5th among wool wash brands worldwide.
- Across the 11 months ending August 2026, Eucalan held steady: its estimated Share of Search among wool wash brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Soak vs Grangers: compare search popularity](/demand/global-en/compare/grangers-vs-soak): 40.6% against 33.2% Share of Search.
- [Soak vs Woolite: compare search popularity](/demand/global-en/compare/soak-vs-woolite): 40.6% against 10% Share of Search.
- [Soak vs Nikwax: compare search popularity](/demand/global-en/compare/nikwax-vs-soak): 40.6% against 8.2% Share of Search.
- [Soak vs Ecover: compare search popularity](/demand/global-en/compare/ecover-vs-soak): 40.6% against 6.7% Share of Search.
- [Grangers vs Woolite: compare search popularity](/demand/global-en/compare/grangers-vs-woolite): 33.2% against 10% Share of Search.
- [Grangers vs Nikwax: compare search popularity](/demand/global-en/compare/grangers-vs-nikwax): 33.2% against 8.2% Share of Search.
- [Grangers vs Ecover: compare search popularity](/demand/global-en/compare/ecover-vs-grangers): 33.2% against 6.7% Share of Search.
- [Woolite vs Nikwax: compare search popularity](/demand/global-en/compare/nikwax-vs-woolite): 10% against 8.2% Share of Search.
- [Woolite vs Ecover: compare search popularity](/demand/global-en/compare/ecover-vs-woolite): 10% against 6.7% Share of Search.
- [Nikwax vs Ecover: compare search popularity](/demand/global-en/compare/ecover-vs-nikwax): 8.2% against 6.7% Share of Search.

## How did search popularity change for wool wash brands worldwide in August 2026?

- In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.
- In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.
- In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.
- In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.
- Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Soak | 40.6% | 165K | 0.0% | Soak |
| 2 | Grangers | 33.2% | 135K | 0.0% | Grangers |
| 3 | Woolite | 10% | 40.5K | +22.4% | Woolite |
| 4 | Nikwax | 8.2% | 33.1K | +49.1% | Nikwax |
| 5 | Ecover | 6.7% | 27.1K | 0.0% | Ecover |
| 6 | Eucalan | 1.3% | 5.4K | +22.7% | Eucalan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soak | 201K | 41.8% | 1 |
| Oct 2025 | Grangers | 165K | 34.3% | 2 |
| Oct 2025 | Nikwax | 40.5K | 8.4% | 3 |
| Oct 2025 | Ecover | 33.1K | 6.9% | 4 |
| Oct 2025 | Woolite | 33.1K | 6.9% | 5 |
| Oct 2025 | Eucalan | 8.1K | 1.7% | 6 |
| Nov 2025 | Soak | 201K | 42.9% | 1 |
| Nov 2025 | Grangers | 135K | 28.8% | 2 |
| Nov 2025 | Nikwax | 49.5K | 10.6% | 3 |
| Nov 2025 | Woolite | 40.5K | 8.6% | 4 |
| Nov 2025 | Ecover | 33.1K | 7.1% | 5 |
| Nov 2025 | Eucalan | 9.9K | 2.1% | 6 |
| Dec 2025 | Soak | 165K | 37.4% | 1 |
| Dec 2025 | Grangers | 135K | 30.6% | 2 |
| Dec 2025 | Nikwax | 49.5K | 11.2% | 3 |
| Dec 2025 | Woolite | 49.5K | 11.2% | 4 |
| Dec 2025 | Ecover | 27.1K | 6.1% | 5 |
| Dec 2025 | Eucalan | 14.8K | 3.4% | 6 |
| Jan 2026 | Soak | 301K | 48.4% | 1 |
| Jan 2026 | Grangers | 165K | 26.5% | 2 |
| Jan 2026 | Nikwax | 60.5K | 9.7% | 3 |
| Jan 2026 | Ecover | 40.5K | 6.5% | 4 |
| Jan 2026 | Woolite | 40.5K | 6.5% | 5 |
| Jan 2026 | Eucalan | 14.8K | 2.4% | 6 |
| Feb 2026 | Soak | 165K | 38.8% | 1 |
| Feb 2026 | Grangers | 135K | 31.7% | 2 |
| Feb 2026 | Nikwax | 49.5K | 11.6% | 3 |
| Feb 2026 | Ecover | 33.1K | 7.8% | 4 |
| Feb 2026 | Woolite | 33.1K | 7.8% | 5 |
| Feb 2026 | Eucalan | 9.9K | 2.3% | 6 |
| Mar 2026 | Grangers | 165K | 36.4% | 1 |
| Mar 2026 | Soak | 165K | 36.4% | 2 |
| Mar 2026 | Nikwax | 49.5K | 10.9% | 3 |
| Mar 2026 | Ecover | 33.1K | 7.3% | 4 |
| Mar 2026 | Woolite | 33.1K | 7.3% | 5 |
| Mar 2026 | Eucalan | 8.1K | 1.8% | 6 |
| Apr 2026 | Grangers | 165K | 37.9% | 1 |
| Apr 2026 | Soak | 165K | 37.9% | 2 |
| Apr 2026 | Ecover | 33.1K | 7.6% | 3 |
| Apr 2026 | Nikwax | 33.1K | 7.6% | 4 |
| Apr 2026 | Woolite | 33.1K | 7.6% | 5 |
| Apr 2026 | Eucalan | 6.6K | 1.5% | 6 |
| May 2026 | Soak | 201K | 45.6% | 1 |
| May 2026 | Grangers | 135K | 30.6% | 2 |
| May 2026 | Ecover | 33.1K | 7.5% | 3 |
| May 2026 | Nikwax | 33.1K | 7.5% | 4 |
| May 2026 | Woolite | 33.1K | 7.5% | 5 |
| May 2026 | Eucalan | 5.4K | 1.2% | 6 |
| Jun 2026 | Soak | 165K | 42.1% | 1 |
| Jun 2026 | Grangers | 135K | 34.5% | 2 |
| Jun 2026 | Woolite | 33.1K | 8.5% | 3 |
| Jun 2026 | Ecover | 27.1K | 6.9% | 4 |
| Jun 2026 | Nikwax | 27.1K | 6.9% | 5 |
| Jun 2026 | Eucalan | 4.4K | 1.1% | 6 |
| Jul 2026 | Soak | 165K | 42.7% | 1 |
| Jul 2026 | Grangers | 135K | 34.9% | 2 |
| Jul 2026 | Woolite | 33.1K | 8.6% | 3 |
| Jul 2026 | Ecover | 27.1K | 7% | 4 |
| Jul 2026 | Nikwax | 22.2K | 5.7% | 5 |
| Jul 2026 | Eucalan | 4.4K | 1.1% | 6 |
| Aug 2026 | Soak | 165K | 40.6% | 1 |
| Aug 2026 | Grangers | 135K | 33.2% | 2 |
| Aug 2026 | Woolite | 40.5K | 10% | 3 |
| Aug 2026 | Nikwax | 33.1K | 8.2% | 4 |
| Aug 2026 | Ecover | 27.1K | 6.7% | 5 |
| Aug 2026 | Eucalan | 5.4K | 1.3% | 6 |
| Sep 2026 | Ecover | — | — | — |
| Sep 2026 | Eucalan | — | — | — |
| Sep 2026 | Grangers | — | — | — |
| Sep 2026 | Nikwax | — | — | — |
| Sep 2026 | Soak | — | — | — |
| Sep 2026 | Woolite | — | — | — |

## What is being compared

- **Ecover**: Measured on the search term “ecover”.
- **Eucalan**: Measured on the search term “eucalan”.
- **Grangers**: Measured on the search term “grangers”.
- **Nikwax**: Measured on the search term “nikwax”.
- **Soak**: Measured on the search term “soak”.
- **Woolite**: Measured on the search term “woolite”.

- [Ecover](/demand/global-en/brands/ecover)
- [Eucalan](/demand/global-en/brands/eucalan)
- [Grangers](/demand/global-en/brands/grangers)
- [Nikwax](/demand/global-en/brands/nikwax)
- [Soak](/demand/global-en/brands/soak)
- [Woolite](/demand/global-en/brands/woolite)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wool wash brands worldwide?

In August 2026, Soak was the most searched among wool wash brands worldwide, with an estimated 165K branded searches and 40.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wool wash brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wool-wash-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wool-wash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.