--- title: "Makita vs Milwaukee: Which is searched more?" description: "Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wood router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wood-router-brands/compare/makita-vs-milwaukee" publisher: "Brandwave" --- # Makita vs Milwaukee: Which is searched more? Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wood router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Milwaukee - **Competitive set**: Wood router brands - **Market**: Global - **Month measured**: Sep 2026 - **Makita Share of Search**: 20.1% - **Milwaukee Share of Search**: 24.6% ## Is Makita or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Makita among wood router brands worldwide. Milwaukee had about 18,100 branded searches, while Makita had 14,800. Milwaukee made up 24.6% of all wood router brand searches we track, and Makita accounted for 20.1%. - Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide moved from 19.4% to 20.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide moved from 19.4% to 24.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top wood router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Milwaukee in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wood router brands - Asked ChatGPT "What's the best wood router for a beginner?": 1. Makita, 2. DeWalt - Asked ChatGPT "Which plunge router should I buy?": 1. Makita, 2. DeWalt - Asked ChatGPT "What's the best cordless router for woodworking?": 1. DeWalt, 2. Milwaukee, 3. Makita - Searched Google, AI Overview "wood router": 1. DeWalt, 2. Makita, 3. Ryobi - Searched Google, AI Overview "plunge router": 1. DeWalt Not named in any answer: Festool and Triton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for wood router brands worldwide in September 2026? - In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 19.4% | 2 | 14.8K | 19.4% | 3 | | Nov 2025 | 18.1K | 19.7% | 2 | 18.1K | 19.7% | 3 | | Dec 2025 | 14.8K | 16.7% | 3 | 18.1K | 20.4% | 2 | | Jan 2026 | 14.8K | 17.9% | 3 | 18.1K | 21.9% | 2 | | Feb 2026 | 14.8K | 19.6% | 2 | 14.8K | 19.6% | 3 | | Mar 2026 | 14.8K | 18.1% | 2 | 14.8K | 18.1% | 3 | | Apr 2026 | 14.8K | 19.6% | 2 | 14.8K | 19.6% | 3 | | May 2026 | 14.8K | 19.9% | 2 | 14.8K | 19.9% | 3 | | Jun 2026 | 12.1K | 18.2% | 3 | 14.8K | 22.3% | 2 | | Jul 2026 | 12.1K | 18.2% | 3 | 14.8K | 22.3% | 2 | | Aug 2026 | 14.8K | 20.3% | 2 | 14.8K | 20.3% | 3 | | Sep 2026 | 14.8K | 20.1% | 3 | 18.1K | 24.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search term “makita router”. - **Milwaukee**: Measured on the search term “milwaukee router”. - [Makita profile](/demand/global-en/brands/makita) - [Milwaukee profile](/demand/global-en/brands/milwaukee) - [All wood router brands worldwide](/demand/global-en/categories/wood-router-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Makita among wood router brands worldwide. Milwaukee had about 18,100 branded searches, while Makita had 14,800. Milwaukee made up 24.6% of all wood router brand searches we track, and Makita accounted for 20.1%. ## Cite this page Brandwave. "Makita vs Milwaukee: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wood-router-brands/compare/makita-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wood-router-brands/compare/makita-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.