---
title: "Wood router brands: Which are searched most?"
description: "Compare the plunge and trim routers woodworkers buy. Share of Search among DeWalt, Milwaukee, Makita, Ryobi, Festool and Triton, the wood router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wood-router-brands"
publisher: "Brandwave"
---

# Wood router brands: Which are searched most?

Compare the plunge and trim routers woodworkers buy. Share of Search among DeWalt, Milwaukee, Makita, Ryobi, Festool and Triton, the wood router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wood router brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 30.2%

## Which brand is most popular in search among wood router brands worldwide?

- In September 2026, DeWalt was the most searched among wood router brands worldwide, with an estimated 22.2K branded searches, 30.2% of all searches for the six we track.
- Milwaukee is in 2nd place, 5.6 percentage points behind at 24.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide decreased from 35.6% to 30.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide increased from 19.4% to 24.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide increased from 19.4% to 20.1%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide increased from 15.9% to 16.5%.
- Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide decreased from 7.1% to 6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide peaked at 40.6% in March 2026 and was lowest at 30.2% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide peaked at 24.6% in September 2026 and was lowest at 18.1% in March 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide peaked at 20.3% in August 2026 and was lowest at 16.7% in December 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide peaked at 20.3% in August 2026 and was lowest at 14.8% in March 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide peaked at 7.1% in October 2025 and was lowest at 4.8% in May 2026.
- Across the 12 months ending September 2026, Milwaukee rose from 3rd to 2nd among wood router brands worldwide.
- Across the 12 months ending September 2026, Makita fell from 2nd to 3rd among wood router brands worldwide.
- Across the 12 months ending September 2026, Triton held steady: its share of searches among wood router brands worldwide moved less than 0.5 percentage points.

## Top wood router brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt appeared every time. DeWalt and Makita tied as the most recommended. Milwaukee was third. Festool, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Milwaukee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wood router brands

- Asked ChatGPT "What's the best wood router for a beginner?": 1. Makita, 2. DeWalt
- Asked ChatGPT "Which plunge router should I buy?": 1. Makita, 2. DeWalt
- Asked ChatGPT "What's the best cordless router for woodworking?": 1. DeWalt, 2. Milwaukee, 3. Makita
- Searched Google, AI Overview "wood router": 1. DeWalt, 2. Makita, 3. Ryobi
- Searched Google, AI Overview "plunge router": 1. DeWalt

Not named in any answer: Festool and Triton.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/global-en/compare/dewalt-vs-milwaukee): 30.2% against 24.6% Share of Search.
- [DeWalt vs Makita: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 30.2% against 20.1% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/global-en/compare/dewalt-vs-ryobi): 30.2% against 16.5% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/global-en/compare/dewalt-vs-festool): 30.2% against 6% Share of Search.
- [Milwaukee vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-milwaukee): 24.6% against 20.1% Share of Search.
- [Milwaukee vs Ryobi: compare search popularity](/demand/global-en/compare/milwaukee-vs-ryobi): 24.6% against 16.5% Share of Search.
- [Milwaukee vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-milwaukee): 24.6% against 6% Share of Search.
- [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 20.1% against 16.5% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-makita): 20.1% against 6% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/global-en/compare/festool-vs-ryobi): 16.5% against 6% Share of Search.

## How did search popularity change for wood router brands worldwide in September 2026?

- In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.
- In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.
- Estimated monthly branded searches for Festool worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for DeWalt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 30.2% | 22.2K | 0.0% | DeWalt |
| 2 | Milwaukee | 24.6% | 18.1K | +22.3% | Milwaukee |
| 3 | Makita | 20.1% | 14.8K | 0.0% | Makita |
| 4 | Ryobi | 16.5% | 12.1K | -18.2% | Ryobi |
| 5 | Festool | 6% | 4.4K | 0.0% | Festool |
| 6 | Triton | 2.6% | 1.9K | 0.0% | Triton |

DeWalt, Milwaukee and 3 other brands sell other things too, so only their searches that name this product count here, like “dewalt router”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 27.1K | 35.6% | 1 |
| Oct 2025 | Makita | 14.8K | 19.4% | 2 |
| Oct 2025 | Milwaukee | 14.8K | 19.4% | 3 |
| Oct 2025 | Ryobi | 12.1K | 15.9% | 4 |
| Oct 2025 | Festool | 5.4K | 7.1% | 5 |
| Oct 2025 | Triton | 1.9K | 2.5% | 6 |
| Nov 2025 | DeWalt | 33.1K | 36% | 1 |
| Nov 2025 | Makita | 18.1K | 19.7% | 2 |
| Nov 2025 | Milwaukee | 18.1K | 19.7% | 3 |
| Nov 2025 | Ryobi | 14.8K | 16.1% | 4 |
| Nov 2025 | Festool | 5.4K | 5.9% | 5 |
| Nov 2025 | Triton | 2.4K | 2.6% | 6 |
| Dec 2025 | DeWalt | 33.1K | 37.4% | 1 |
| Dec 2025 | Milwaukee | 18.1K | 20.4% | 2 |
| Dec 2025 | Makita | 14.8K | 16.7% | 3 |
| Dec 2025 | Ryobi | 14.8K | 16.7% | 4 |
| Dec 2025 | Festool | 5.4K | 6.1% | 5 |
| Dec 2025 | Triton | 2.4K | 2.7% | 6 |
| Jan 2026 | DeWalt | 27.1K | 32.8% | 1 |
| Jan 2026 | Milwaukee | 18.1K | 21.9% | 2 |
| Jan 2026 | Makita | 14.8K | 17.9% | 3 |
| Jan 2026 | Ryobi | 14.8K | 17.9% | 4 |
| Jan 2026 | Festool | 5.4K | 6.5% | 5 |
| Jan 2026 | Triton | 2.4K | 2.9% | 6 |
| Feb 2026 | DeWalt | 27.1K | 35.8% | 1 |
| Feb 2026 | Makita | 14.8K | 19.6% | 2 |
| Feb 2026 | Milwaukee | 14.8K | 19.6% | 3 |
| Feb 2026 | Ryobi | 12.1K | 16% | 4 |
| Feb 2026 | Festool | 4.4K | 5.8% | 5 |
| Feb 2026 | Triton | 2.4K | 3.2% | 6 |
| Mar 2026 | DeWalt | 33.1K | 40.6% | 1 |
| Mar 2026 | Makita | 14.8K | 18.1% | 2 |
| Mar 2026 | Milwaukee | 14.8K | 18.1% | 3 |
| Mar 2026 | Ryobi | 12.1K | 14.8% | 4 |
| Mar 2026 | Festool | 4.4K | 5.4% | 5 |
| Mar 2026 | Triton | 2.4K | 2.9% | 6 |
| Apr 2026 | DeWalt | 27.1K | 35.8% | 1 |
| Apr 2026 | Makita | 14.8K | 19.6% | 2 |
| Apr 2026 | Milwaukee | 14.8K | 19.6% | 3 |
| Apr 2026 | Ryobi | 12.1K | 16% | 4 |
| Apr 2026 | Festool | 4.4K | 5.8% | 5 |
| Apr 2026 | Triton | 2.4K | 3.2% | 6 |
| May 2026 | DeWalt | 27.1K | 36.5% | 1 |
| May 2026 | Makita | 14.8K | 19.9% | 2 |
| May 2026 | Milwaukee | 14.8K | 19.9% | 3 |
| May 2026 | Ryobi | 12.1K | 16.3% | 4 |
| May 2026 | Festool | 3.6K | 4.8% | 5 |
| May 2026 | Triton | 1.9K | 2.6% | 6 |
| Jun 2026 | DeWalt | 22.2K | 33.4% | 1 |
| Jun 2026 | Milwaukee | 14.8K | 22.3% | 2 |
| Jun 2026 | Makita | 12.1K | 18.2% | 3 |
| Jun 2026 | Ryobi | 12.1K | 18.2% | 4 |
| Jun 2026 | Festool | 3.6K | 5.4% | 5 |
| Jun 2026 | Triton | 1.6K | 2.4% | 6 |
| Jul 2026 | DeWalt | 22.2K | 33.4% | 1 |
| Jul 2026 | Milwaukee | 14.8K | 22.3% | 2 |
| Jul 2026 | Makita | 12.1K | 18.2% | 3 |
| Jul 2026 | Ryobi | 12.1K | 18.2% | 4 |
| Jul 2026 | Festool | 3.6K | 5.4% | 5 |
| Jul 2026 | Triton | 1.6K | 2.4% | 6 |
| Aug 2026 | DeWalt | 22.2K | 30.5% | 1 |
| Aug 2026 | Makita | 14.8K | 20.3% | 2 |
| Aug 2026 | Milwaukee | 14.8K | 20.3% | 3 |
| Aug 2026 | Ryobi | 14.8K | 20.3% | 4 |
| Aug 2026 | Festool | 4.4K | 6% | 5 |
| Aug 2026 | Triton | 1.9K | 2.6% | 6 |
| Sep 2026 | DeWalt | 22.2K | 30.2% | 1 |
| Sep 2026 | Milwaukee | 18.1K | 24.6% | 2 |
| Sep 2026 | Makita | 14.8K | 20.1% | 3 |
| Sep 2026 | Ryobi | 12.1K | 16.5% | 4 |
| Sep 2026 | Festool | 4.4K | 6% | 5 |
| Sep 2026 | Triton | 1.9K | 2.6% | 6 |

## What is being compared

- **DeWalt**: Measured on the search term “dewalt router”.
- **Festool**: Measured on the search term “festool router”.
- **Makita**: Measured on the search term “makita router”.
- **Milwaukee**: Measured on the search term “milwaukee router”.
- **Ryobi**: Measured on the search term “ryobi router”.
- **Triton**: Measured on the search term “triton router”.

- [DeWalt](/demand/global-en/brands/dewalt)
- [Festool](/demand/global-en/brands/festool)
- [Makita](/demand/global-en/brands/makita)
- [Milwaukee](/demand/global-en/brands/milwaukee)
- [Ryobi](/demand/global-en/brands/ryobi)
- [Triton](/demand/global-en/brands/triton)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wood router brands worldwide?

In September 2026, DeWalt was the most searched among wood router brands worldwide, with an estimated 22.2K branded searches, 30.2% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wood router brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wood-router-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wood-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.