--- title: "Sorel vs Thursday Boot Company: Which is searched more?" description: "Is Sorel or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/sorel-vs-thursday-boot-company" publisher: "Brandwave" --- # Sorel vs Thursday Boot Company: Which is searched more? Is Sorel or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sorel and Thursday Boot Company - **Competitive set**: Women's boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Sorel Share of Search**: 4.5% - **Thursday Boot Company Share of Search**: 2.5% ## Is Sorel or Thursday Boot Company more popular in search? - In September 2026, Sorel had more branded searches than Thursday Boot Company among women's boot brands worldwide. Sorel had about 165,000 branded searches, while Thursday Boot Company had 90,500. Sorel made up 4.5% of all women's boot brand searches we track, and Thursday Boot Company accounted for 2.5%. - Sorel was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sorel’s share of searches among women's boot brands worldwide moved from 6% to 4.5%, and its estimated monthly branded searches moved from 246K to 165K. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among women's boot brands worldwide moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 90.5K. ## Top women's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sorel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company was listed before Sorel in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Blundstone | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Naturalizer | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Frye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sam Edelman | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Clarks | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sorel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's boot brands - Asked ChatGPT "Which women's boot brand should I buy?": 1. Blundstone, 2. Naturalizer, 3. Frye, 4. Clarks, 5. Sorel - Asked ChatGPT "What are the best women's boot brands?": 1. Thursday Boot Company, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Ariat, 6. Sorel, 7. Naturalizer, 8. Clarks - Asked ChatGPT "What's the best women's boot brand for everyday wear?": 1. Blundstone, 2. Naturalizer, 3. Thursday Boot Company, 4. Clarks, 5. Sam Edelman - Searched Google, AI Overview "boots for women": 1. Thursday Boot Company, 2. Sam Edelman, 3. Frye - Searched Google, AI Overview "leather boots for women": 1. Thursday Boot Company, 2. Frye, 3. Naturalizer, 4. Sam Edelman Not named in any answer: Hunter and Merrell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches. - In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%. ## Month by month | Month | Sorel estimated searches | Sorel Share of Search | Sorel rank | Thursday Boot Company estimated searches | Thursday Boot Company Share of Search | Thursday Boot Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 6% | 6 | 90.5K | 2.2% | 8 | | Nov 2025 | 450K | 8.4% | 5 | 110K | 2.1% | 8 | | Dec 2025 | 368K | 8.1% | 4 | 135K | 3% | 7 | | Jan 2026 | 301K | 8.1% | 4 | 110K | 3% | 7 | | Feb 2026 | 165K | 5.7% | 5 | 74K | 2.5% | 8 | | Mar 2026 | 135K | 4% | 6 | 60.5K | 1.8% | 9 | | Apr 2026 | 110K | 3.4% | 6 | 60.5K | 1.9% | 9 | | May 2026 | 110K | 3.4% | 6 | 60.5K | 1.9% | 9 | | Jun 2026 | 74K | 2.4% | 7 | 40.5K | 1.3% | 10 | | Jul 2026 | 90.5K | 3% | 6 | 40.5K | 1.4% | 10 | | Aug 2026 | 110K | 2.9% | 6 | 60.5K | 1.6% | 9 | | Sep 2026 | 165K | 4.5% | 6 | 90.5K | 2.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Sorel’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sorel**: Measured on the search term “sorel”. - **Thursday Boot Company**: Measured on the search terms “thursday boot” and “thursday boot company”, summed into one figure. - [Sorel profile](/demand/global-en/brands/sorel) - [Thursday Boot Company profile](/demand/global-en/brands/thursday-boot-company) - [All women's boot brands worldwide](/demand/global-en/categories/womens-boot-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sorel or Thursday Boot Company more popular in search? In September 2026, Sorel had more branded searches than Thursday Boot Company among women's boot brands worldwide. Sorel had about 165,000 branded searches, while Thursday Boot Company had 90,500. Sorel made up 4.5% of all women's boot brand searches we track, and Thursday Boot Company accounted for 2.5%. ## Cite this page Brandwave. "Sorel vs Thursday Boot Company: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/sorel-vs-thursday-boot-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/sorel-vs-thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.