--- title: "Frye vs Sam Edelman: Which is searched more?" description: "Is Frye or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/frye-vs-sam-edelman" publisher: "Brandwave" --- # Frye vs Sam Edelman: Which is searched more? Is Frye or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frye and Sam Edelman - **Competitive set**: Women's boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Frye Share of Search**: 8.7% - **Sam Edelman Share of Search**: 8.2% ## Is Frye or Sam Edelman more popular in search? - In September 2026, Frye had more branded searches than Sam Edelman among women's boot brands worldwide. Frye had about 320,000 branded searches, while Sam Edelman had 301,000. Frye made up 8.7% of all women's boot brand searches we track, and Sam Edelman accounted for 8.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Sam Edelman took it in February 2026, Frye took it in September 2026. - Across the 12 months ending September 2026, Frye’s share of searches among women's boot brands worldwide moved from 10.7% to 8.7%, and its estimated monthly branded searches moved from 442K to 320K. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among women's boot brands worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 301K. ## Top women's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frye and Sam Edelman were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sam Edelman was listed before Frye in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Blundstone | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Naturalizer | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Frye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sam Edelman | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Clarks | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sorel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's boot brands - Asked ChatGPT "Which women's boot brand should I buy?": 1. Blundstone, 2. Naturalizer, 3. Frye, 4. Clarks, 5. Sorel - Asked ChatGPT "What are the best women's boot brands?": 1. Thursday Boot Company, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Ariat, 6. Sorel, 7. Naturalizer, 8. Clarks - Asked ChatGPT "What's the best women's boot brand for everyday wear?": 1. Blundstone, 2. Naturalizer, 3. Thursday Boot Company, 4. Clarks, 5. Sam Edelman - Searched Google, AI Overview "boots for women": 1. Thursday Boot Company, 2. Sam Edelman, 3. Frye - Searched Google, AI Overview "leather boots for women": 1. Thursday Boot Company, 2. Frye, 3. Naturalizer, 4. Sam Edelman Not named in any answer: Hunter and Merrell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches. ## Month by month | Month | Frye estimated searches | Frye Share of Search | Frye rank | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 442K | 10.7% | 4 | 301K | 7.3% | 5 | | Nov 2025 | 459K | 8.6% | 4 | 301K | 5.6% | 6 | | Dec 2025 | 337K | 7.4% | 5 | 246K | 5.4% | 6 | | Jan 2026 | 226K | 6% | 5 | 201K | 5.4% | 6 | | Feb 2026 | 160K | 5.5% | 6 | 201K | 6.9% | 4 | | Mar 2026 | 185K | 5.5% | 5 | 301K | 9% | 4 | | Apr 2026 | 160K | 4.9% | 5 | 301K | 9.2% | 3 | | May 2026 | 160K | 4.9% | 5 | 301K | 9.3% | 3 | | Jun 2026 | 151K | 4.9% | 5 | 246K | 8% | 3 | | Jul 2026 | 185K | 6.2% | 5 | 246K | 8.2% | 3 | | Aug 2026 | 262K | 7% | 5 | 301K | 8.1% | 4 | | Sep 2026 | 320K | 8.7% | 4 | 301K | 8.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Frye’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frye**: Measured on the search terms “frye” and “frye boots”, summed into one figure. - **Sam Edelman**: Measured on the search term “sam edelman”. - [Frye profile](/demand/global-en/brands/frye) - [Sam Edelman profile](/demand/global-en/brands/sam-edelman) - [All women's boot brands worldwide](/demand/global-en/categories/womens-boot-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frye or Sam Edelman more popular in search? In September 2026, Frye had more branded searches than Sam Edelman among women's boot brands worldwide. Frye had about 320,000 branded searches, while Sam Edelman had 301,000. Frye made up 8.7% of all women's boot brand searches we track, and Sam Edelman accounted for 8.2%. ## Cite this page Brandwave. "Frye vs Sam Edelman: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/frye-vs-sam-edelman This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/frye-vs-sam-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.