--- title: "Blundstone vs Frye: Which is searched more?" description: "Is Blundstone or Frye more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/blundstone-vs-frye" publisher: "Brandwave" --- # Blundstone vs Frye: Which is searched more? Is Blundstone or Frye more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and Frye - **Competitive set**: Women's boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Blundstone Share of Search**: 12.2% - **Frye Share of Search**: 8.7% ## Is Blundstone or Frye more popular in search? - In September 2026, Blundstone had more branded searches than Frye among women's boot brands worldwide. Blundstone had about 450,000 branded searches, while Frye had 320,000. Blundstone made up 12.2% of all women's boot brand searches we track, and Frye accounted for 8.7%. - Blundstone was ahead of Frye in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among women's boot brands worldwide moved from 16.3% to 12.2%, and its estimated monthly branded searches moved from 673K to 450K. - Across the 12 months ending September 2026, Frye’s share of searches among women's boot brands worldwide moved from 10.7% to 8.7%, and its estimated monthly branded searches moved from 442K to 320K. ## Top women's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frye was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Blundstone was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone was listed before Frye in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Blundstone | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Naturalizer | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Frye | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Sam Edelman | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Clarks | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sorel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's boot brands - Asked ChatGPT "Which women's boot brand should I buy?": 1. Blundstone, 2. Naturalizer, 3. Frye, 4. Clarks, 5. Sorel - Asked ChatGPT "What are the best women's boot brands?": 1. Thursday Boot Company, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Ariat, 6. Sorel, 7. Naturalizer, 8. Clarks - Asked ChatGPT "What's the best women's boot brand for everyday wear?": 1. Blundstone, 2. Naturalizer, 3. Thursday Boot Company, 4. Clarks, 5. Sam Edelman - Searched Google, AI Overview "boots for women": 1. Thursday Boot Company, 2. Sam Edelman, 3. Frye - Searched Google, AI Overview "leather boots for women": 1. Thursday Boot Company, 2. Frye, 3. Naturalizer, 4. Sam Edelman Not named in any answer: Hunter and Merrell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches. - In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Frye estimated searches | Frye Share of Search | Frye rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 16.3% | 3 | 442K | 10.7% | 4 | | Nov 2025 | 1M | 18.8% | 3 | 459K | 8.6% | 4 | | Dec 2025 | 823K | 18% | 3 | 337K | 7.4% | 5 | | Jan 2026 | 550K | 14.8% | 3 | 226K | 6% | 5 | | Feb 2026 | 368K | 12.7% | 3 | 160K | 5.5% | 6 | | Mar 2026 | 301K | 9% | 3 | 185K | 5.5% | 5 | | Apr 2026 | 246K | 7.6% | 4 | 160K | 4.9% | 5 | | May 2026 | 246K | 7.6% | 4 | 160K | 4.9% | 5 | | Jun 2026 | 201K | 6.6% | 4 | 151K | 4.9% | 5 | | Jul 2026 | 201K | 6.7% | 4 | 185K | 6.2% | 5 | | Aug 2026 | 301K | 8.1% | 3 | 262K | 7% | 5 | | Sep 2026 | 450K | 12.2% | 3 | 320K | 8.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and Frye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search term “blundstone”. - **Frye**: Measured on the search terms “frye” and “frye boots”, summed into one figure. - [Blundstone profile](/demand/global-en/brands/blundstone) - [Frye profile](/demand/global-en/brands/frye) - [All women's boot brands worldwide](/demand/global-en/categories/womens-boot-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blundstone or Frye more popular in search? In September 2026, Blundstone had more branded searches than Frye among women's boot brands worldwide. Blundstone had about 450,000 branded searches, while Frye had 320,000. Blundstone made up 12.2% of all women's boot brand searches we track, and Frye accounted for 8.7%. ## Cite this page Brandwave. "Blundstone vs Frye: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/blundstone-vs-frye This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/womens-boot-brands/compare/blundstone-vs-frye. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.