--- title: "Women's boot brands: Which are searched most?" description: "Compare the women's boot brands brands people buy. Share of Search among Ariat, Blundstone, Hunter and Merrell, the women's boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/womens-boot-brands" publisher: "Brandwave" --- # Women's boot brands: Which are searched most? Compare the women's boot brands brands people buy. Share of Search among Ariat, Blundstone, Hunter and Merrell, the women's boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Women's boot brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ariat, 55% ## Which brand is most popular in search among women's boot brands worldwide? - In September 2026, Ariat was the most searched among women's boot brands worldwide, with an estimated 673K branded searches and 55% estimated Share of Search within this set. - Blundstone is in 2nd place, 18.2 percentage points behind at 36.8% Share of Search. - Across the 12 months ending September 2026, Ariat’s estimated Share of Search among women's boot brands worldwide increased from 46.9% to 55%. - Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide decreased from 46.9% to 36.8%. - Across the 12 months ending September 2026, Hunter’s estimated Share of Search among women's boot brands worldwide increased from 4.2% to 4.9%. - Across the 12 months ending September 2026, Merrell’s estimated Share of Search among women's boot brands worldwide increased from 1.9% to 3.3%. - Across the 12 months ending September 2026, Ariat’s estimated Share of Search among women's boot brands worldwide peaked at 69% in June 2026 and was lowest at 46.9% in October 2025. - Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide peaked at 48.3% in November 2025 and was lowest at 20.6% in June 2026. - Across the 12 months ending September 2026, Hunter’s estimated Share of Search among women's boot brands worldwide peaked at 7.2% in April 2026 and was lowest at 2.4% in November 2025. - Across the 12 months ending September 2026, Merrell’s estimated Share of Search among women's boot brands worldwide peaked at 5.7% in July 2026 and was lowest at 1.1% in November 2025. ## Compare search popularity between leading brands - [Ariat vs Blundstone: compare search popularity](/demand/global-en/compare/ariat-vs-blundstone): 55% against 36.8% Share of Search. - [Ariat vs Hunter: compare search popularity](/demand/global-en/compare/ariat-vs-hunter): 55% against 4.9% Share of Search. - [Ariat vs Merrell: compare search popularity](/demand/global-en/compare/ariat-vs-merrell): 55% against 3.3% Share of Search. - [Blundstone vs Hunter: compare search popularity](/demand/global-en/compare/blundstone-vs-hunter): 36.8% against 4.9% Share of Search. - [Blundstone vs Merrell: compare search popularity](/demand/global-en/compare/blundstone-vs-merrell): 36.8% against 3.3% Share of Search. - [Hunter vs Merrell: compare search popularity](/demand/global-en/compare/hunter-vs-merrell): 4.9% against 3.3% Share of Search. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Blundstone gained estimated Share of Search among women's boot brands worldwide, from 27.8% to 36.8%. - In September 2026, Ariat lost estimated Share of Search among women's boot brands worldwide, from 62.1% to 55%. - In September 2026, Merrell lost estimated Share of Search among women's boot brands worldwide, from 4.6% to 3.3%. - In September 2026, Hunter lost estimated Share of Search among women's boot brands worldwide, from 5.6% to 4.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ariat | 55% | 673K | 0.0% | Ariat | | 2 | Blundstone | 36.8% | 450K | +49.5% | Blundstone | | 3 | Hunter | 4.9% | 60.5K | 0.0% | Hunter | | 4 | Merrell | 3.3% | 40.5K | -18.2% | Merrell | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ariat | 673K | 46.9% | 1 | | Oct 2025 | Blundstone | 673K | 46.9% | 2 | | Oct 2025 | Hunter | 60.5K | 4.2% | 3 | | Oct 2025 | Merrell | 27.1K | 1.9% | 4 | | Nov 2025 | Ariat | 1M | 48.3% | 1 | | Nov 2025 | Blundstone | 1M | 48.3% | 2 | | Nov 2025 | Hunter | 49.5K | 2.4% | 3 | | Nov 2025 | Merrell | 22.2K | 1.1% | 4 | | Dec 2025 | Ariat | 1M | 52.8% | 1 | | Dec 2025 | Blundstone | 823K | 43.4% | 2 | | Dec 2025 | Hunter | 49.5K | 2.6% | 3 | | Dec 2025 | Merrell | 22.2K | 1.2% | 4 | | Jan 2026 | Ariat | 673K | 51.1% | 1 | | Jan 2026 | Blundstone | 550K | 41.8% | 2 | | Jan 2026 | Hunter | 60.5K | 4.6% | 3 | | Jan 2026 | Merrell | 33.1K | 2.5% | 4 | | Feb 2026 | Ariat | 550K | 54.4% | 1 | | Feb 2026 | Blundstone | 368K | 36.4% | 2 | | Feb 2026 | Hunter | 60.5K | 6% | 3 | | Feb 2026 | Merrell | 33.1K | 3.3% | 4 | | Mar 2026 | Ariat | 673K | 62.3% | 1 | | Mar 2026 | Blundstone | 301K | 27.8% | 2 | | Mar 2026 | Hunter | 74K | 6.8% | 3 | | Mar 2026 | Merrell | 33.1K | 3.1% | 4 | | Apr 2026 | Ariat | 673K | 65.1% | 1 | | Apr 2026 | Blundstone | 246K | 23.8% | 2 | | Apr 2026 | Hunter | 74K | 7.2% | 3 | | Apr 2026 | Merrell | 40.5K | 3.9% | 4 | | May 2026 | Ariat | 673K | 65.4% | 1 | | May 2026 | Blundstone | 246K | 23.9% | 2 | | May 2026 | Hunter | 60.5K | 5.9% | 3 | | May 2026 | Merrell | 49.5K | 4.8% | 4 | | Jun 2026 | Ariat | 673K | 69% | 1 | | Jun 2026 | Blundstone | 201K | 20.6% | 2 | | Jun 2026 | Hunter | 60.5K | 6.2% | 3 | | Jun 2026 | Merrell | 40.5K | 4.2% | 4 | | Jul 2026 | Ariat | 550K | 63.9% | 1 | | Jul 2026 | Blundstone | 201K | 23.3% | 2 | | Jul 2026 | Hunter | 60.5K | 7% | 3 | | Jul 2026 | Merrell | 49.5K | 5.7% | 4 | | Aug 2026 | Ariat | 673K | 62.1% | 1 | | Aug 2026 | Blundstone | 301K | 27.8% | 2 | | Aug 2026 | Hunter | 60.5K | 5.6% | 3 | | Aug 2026 | Merrell | 49.5K | 4.6% | 4 | | Sep 2026 | Ariat | 673K | 55% | 1 | | Sep 2026 | Blundstone | 450K | 36.8% | 2 | | Sep 2026 | Hunter | 60.5K | 4.9% | 3 | | Sep 2026 | Merrell | 40.5K | 3.3% | 4 | ## What is being compared - **Ariat**: Measured on the search term “ariat”. - **Blundstone**: Measured on the search term “blundstone”. - **Hunter**: Measured on the search term “hunter io”. - **Merrell**: Measured on the search term “hiking boots merrell”. - [Ariat](/demand/global-en/brands/ariat) - [Blundstone](/demand/global-en/brands/blundstone) - [Hunter](/demand/global-en/brands/hunter) - [Merrell](/demand/global-en/brands/merrell) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among women's boot brands worldwide? In September 2026, Ariat was the most searched among women's boot brands worldwide, with an estimated 673K branded searches and 55% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Women's boot brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/womens-boot-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/womens-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.