--- title: "Beats vs Samsung: Which is searched more?" description: "Is Beats or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless headphones brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/beats-vs-samsung" publisher: "Brandwave" --- # Beats vs Samsung: Which is searched more? Is Beats or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless headphones brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beats and Samsung - **Competitive set**: Wireless headphones brands - **Market**: Global - **Month measured**: Sep 2026 - **Beats Share of Search**: 6% - **Samsung Share of Search**: 0.44% ## Is Beats or Samsung more popular in search? - In September 2026, Beats had more branded searches than Samsung among wireless headphones brands worldwide. Beats had about 1.5 million branded searches, while Samsung had 110,000. Beats made up 6% of all wireless headphones brand searches we track, and Samsung accounted for 0.44%. - Beats was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beats’ share of searches among wireless headphones brands worldwide moved from 5.9% to 6%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Samsung’s share of searches among wireless headphones brands worldwide moved from 0.43% to 0.44%, and its estimated monthly branded searches held steady at 110K. ## Top wireless headphones brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beats and Samsung were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beats and Samsung were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sennheiser | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Soundcore | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple AirPods | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | JBL | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Beats | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mpow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wireless headphones brands - Asked ChatGPT "Which wireless headphones brand should I buy?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Soundcore, 5. Samsung, 6. Apple AirPods - Asked ChatGPT "What are the best wireless headphones brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. JBL, 5. Soundcore, 6. Beats, 7. Apple AirPods - Asked ChatGPT "What's the best wireless headphones brand for everyday listening?": 1. Sony, 2. Bose, 3. Apple AirPods, 4. Sennheiser, 5. Soundcore - Searched Google, AI Overview "best wireless headphones": 1. Bose, 2. Sony, 3. Soundcore - Searched Google, AI Overview "noise cancelling headphones": 1. Sony, 2. Bose, 3. Soundcore Not named in any answer: Skullcandy and Mpow. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for wireless headphones brands worldwide in September 2026? - In September 2026, Beats gained share of searches among wireless headphones brands worldwide, from 5.4% to 6%. ## Month by month | Month | Beats estimated searches | Beats Share of Search | Beats rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 5.9% | 4 | 110K | 0.43% | 7 | | Nov 2025 | 1.8M | 5.6% | 4 | 135K | 0.41% | 7 | | Dec 2025 | 1.8M | 5.5% | 4 | 110K | 0.33% | 7 | | Jan 2026 | 1.5M | 6.1% | 4 | 110K | 0.45% | 7 | | Feb 2026 | 1.2M | 6.4% | 4 | 135K | 0.71% | 7 | | Mar 2026 | 1.2M | 5.7% | 4 | 135K | 0.63% | 7 | | Apr 2026 | 1.2M | 6% | 4 | 110K | 0.54% | 7 | | May 2026 | 1.2M | 6% | 4 | 110K | 0.54% | 7 | | Jun 2026 | 1.2M | 5.9% | 4 | 110K | 0.53% | 7 | | Jul 2026 | 1.2M | 5.8% | 4 | 135K | 0.64% | 7 | | Aug 2026 | 1.2M | 5.4% | 4 | 135K | 0.59% | 7 | | Sep 2026 | 1.5M | 6% | 4 | 110K | 0.44% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Beats’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beats**: Measured on the search term “beats”. - **Samsung**: Measured on the search term “samsung com”. - [Beats profile](/demand/global-en/brands/beats) - [Samsung profile](/demand/global-en/brands/samsung) - [All wireless headphones brands worldwide](/demand/global-en/categories/wireless-headphones-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beats or Samsung more popular in search? In September 2026, Beats had more branded searches than Samsung among wireless headphones brands worldwide. Beats had about 1.5 million branded searches, while Samsung had 110,000. Beats made up 6% of all wireless headphones brand searches we track, and Samsung accounted for 0.44%. ## Cite this page Brandwave. "Beats vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/beats-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/beats-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.