---
title: "Apple AirPods vs Skullcandy: Which is searched more?"
description: "Is Apple AirPods or Skullcandy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless headphones brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/airpods-vs-skullcandy"
publisher: "Brandwave"
---

# Apple AirPods vs Skullcandy: Which is searched more?

Is Apple AirPods or Skullcandy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless headphones brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Apple AirPods and Skullcandy
- **Competitive set**: Wireless headphones brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Apple AirPods Share of Search**: 59.8%
- **Skullcandy Share of Search**: 2.2%

## Is Apple AirPods or Skullcandy more popular in search?

- In September 2026, Apple AirPods had more branded searches than Skullcandy among wireless headphones brands worldwide. Apple AirPods had about 14.9 million branded searches, while Skullcandy had 550,000. Apple AirPods made up 59.8% of all wireless headphones brand searches we track, and Skullcandy accounted for 2.2%.
- Apple AirPods was ahead of Skullcandy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple AirPods’ share of searches among wireless headphones brands worldwide moved from 64.9% to 59.8%, and its estimated monthly branded searches moved from 16.6M to 14.9M.
- Across the 12 months ending September 2026, Skullcandy’s share of searches among wireless headphones brands worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for wireless headphones brands worldwide in September 2026?

- In September 2026, Apple AirPods gained share of searches among wireless headphones brands worldwide, from 55.4% to 59.8%.

## Month by month

| Month | Apple AirPods estimated searches | Apple AirPods Share of Search | Apple AirPods rank | Skullcandy estimated searches | Skullcandy Share of Search | Skullcandy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 64.9% | 1 | 550K | 2.2% | 5 |
| Nov 2025 | 21M | 63.8% | 1 | 673K | 2% | 5 |
| Dec 2025 | 21M | 63.3% | 1 | 673K | 2% | 5 |
| Jan 2026 | 14.4M | 58.6% | 1 | 550K | 2.2% | 5 |
| Feb 2026 | 11.1M | 57.9% | 1 | 450K | 2.4% | 5 |
| Mar 2026 | 12.9M | 60.7% | 1 | 550K | 2.6% | 5 |
| Apr 2026 | 11.1M | 54.2% | 1 | 450K | 2.2% | 5 |
| May 2026 | 11.1M | 54.8% | 1 | 450K | 2.2% | 6 |
| Jun 2026 | 11.5M | 55.7% | 1 | 450K | 2.2% | 6 |
| Jul 2026 | 11.5M | 54.6% | 1 | 450K | 2.1% | 5 |
| Aug 2026 | 12.6M | 55.4% | 1 | 550K | 2.4% | 5 |
| Sep 2026 | 14.9M | 59.8% | 1 | 550K | 2.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Apple AirPods’ and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Apple AirPods**: Measured on the search terms “airpods”, “airpods 4”, “airpods pro” and “airpods pro 3”, summed into one figure.
- **Skullcandy**: Measured on the search term “skullcandy”.

- [Apple AirPods profile](/demand/global-en/brands/airpods)
- [Skullcandy profile](/demand/global-en/brands/skullcandy)
- [All wireless headphones brands worldwide](/demand/global-en/categories/wireless-headphones-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Apple AirPods or Skullcandy more popular in search?

In September 2026, Apple AirPods had more branded searches than Skullcandy among wireless headphones brands worldwide. Apple AirPods had about 14.9 million branded searches, while Skullcandy had 550,000. Apple AirPods made up 59.8% of all wireless headphones brand searches we track, and Skullcandy accounted for 2.2%.

## Cite this page

Brandwave. "Apple AirPods vs Skullcandy: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/airpods-vs-skullcandy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wireless-headphones-brands/compare/airpods-vs-skullcandy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.