---
title: "Wireless earbud brands: Which are searched most?"
description: "Compare the wireless earbud brands brands people buy. Share of Search among JBL, Sony, Beats, Bose, Skullcandy and Samsung, the wireless earbud brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wireless-earbud-brands"
publisher: "Brandwave"
---

# Wireless earbud brands: Which are searched most?

Compare the wireless earbud brands brands people buy. Share of Search among JBL, Sony, Beats, Bose, Skullcandy and Samsung, the wireless earbud brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wireless earbud brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 38.5%

## Which brand is most popular in search among wireless earbud brands worldwide?

- In September 2026, JBL was the most searched among wireless earbud brands worldwide, with an estimated 4.4M branded searches and 38.5% estimated Share of Search within this set.
- Sony is in 2nd place, 3.6 percentage points behind at 34.9% Share of Search.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless earbud brands worldwide increased from 30.9% to 34.9%.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide decreased from 14.3% to 13.2%.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide decreased from 6.7% to 5.4%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among wireless earbud brands worldwide decreased from 4.3% to 3.1%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless earbud brands worldwide peaked at 45.3% in April 2026 and was lowest at 37% in March 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless earbud brands worldwide peaked at 34.9% in September 2026 and was lowest at 29.8% in December 2025.
- Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide peaked at 14.3% in October 2025 and was lowest at 10.4% in August 2026.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.3% in April 2026.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among wireless earbud brands worldwide peaked at 5.7% in March 2026 and was lowest at 4.1% in July 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among wireless earbud brands worldwide peaked at 4.3% in October 2025 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, JBL and Skullcandy held steady: their estimated Share of Search among wireless earbud brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Sony: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 38.5% against 34.9% Share of Search.
- [JBL vs Beats: compare search popularity](/demand/global-en/compare/beats-vs-jbl): 38.5% against 13.2% Share of Search.
- [JBL vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-jbl): 38.5% against 5.4% Share of Search.
- [JBL vs Skullcandy: compare search popularity](/demand/global-en/compare/jbl-vs-skullcandy): 38.5% against 4.8% Share of Search.
- [Sony vs Beats: compare search popularity](/demand/global-en/compare/beats-vs-sony): 34.9% against 13.2% Share of Search.
- [Sony vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-sony): 34.9% against 5.4% Share of Search.
- [Sony vs Skullcandy: compare search popularity](/demand/global-en/compare/skullcandy-vs-sony): 34.9% against 4.8% Share of Search.
- [Beats vs Bose: compare search popularity](/demand/global-en/compare/beats-vs-bose): 13.2% against 5.4% Share of Search.
- [Beats vs Skullcandy: compare search popularity](/demand/global-en/compare/beats-vs-skullcandy): 13.2% against 4.8% Share of Search.
- [Bose vs Skullcandy: compare search popularity](/demand/global-en/compare/bose-vs-skullcandy): 5.4% against 4.8% Share of Search.

## How did search popularity change for wireless earbud brands worldwide in September 2026?

- In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 10.4% to 13.2%.
- In September 2026, Sony gained estimated Share of Search among wireless earbud brands worldwide, from 34.3% to 34.9%.
- In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 41.1% to 38.5%.
- Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
- Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 38.5% | 4.4M | -9.7% | JBL |
| 2 | Sony | 34.9% | 4M | -1.7% | Sony |
| 3 | Beats | 13.2% | 1.5M | +23.0% | Beats |
| 4 | Bose | 5.4% | 617K | -11.3% | Bose |
| 5 | Skullcandy | 4.8% | 550K | 0.0% | Skullcandy |
| 6 | Samsung | 3.1% | 352K | -16.6% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 4M | 38.6% | 1 |
| Oct 2025 | Sony | 3.2M | 30.9% | 2 |
| Oct 2025 | Beats | 1.5M | 14.3% | 3 |
| Oct 2025 | Bose | 697K | 6.7% | 4 |
| Oct 2025 | Skullcandy | 550K | 5.3% | 5 |
| Oct 2025 | Samsung | 452K | 4.3% | 6 |
| Nov 2025 | JBL | 5.7M | 41.3% | 1 |
| Nov 2025 | Sony | 4.1M | 30% | 2 |
| Nov 2025 | Beats | 1.8M | 13.2% | 3 |
| Nov 2025 | Bose | 1M | 7.5% | 4 |
| Nov 2025 | Skullcandy | 673K | 4.9% | 5 |
| Nov 2025 | Samsung | 431K | 3.1% | 6 |
| Dec 2025 | JBL | 6.1M | 43.1% | 1 |
| Dec 2025 | Sony | 4.2M | 29.8% | 2 |
| Dec 2025 | Beats | 1.8M | 12.9% | 3 |
| Dec 2025 | Bose | 963K | 6.8% | 4 |
| Dec 2025 | Skullcandy | 673K | 4.7% | 5 |
| Dec 2025 | Samsung | 397K | 2.8% | 6 |
| Jan 2026 | JBL | 4.8M | 40.8% | 1 |
| Jan 2026 | Sony | 3.9M | 33.1% | 2 |
| Jan 2026 | Beats | 1.5M | 12.7% | 3 |
| Jan 2026 | Bose | 644K | 5.4% | 4 |
| Jan 2026 | Skullcandy | 550K | 4.6% | 5 |
| Jan 2026 | Samsung | 397K | 3.3% | 6 |
| Feb 2026 | JBL | 3.4M | 37.2% | 1 |
| Feb 2026 | Sony | 3.2M | 34.9% | 2 |
| Feb 2026 | Beats | 1.2M | 13.3% | 3 |
| Feb 2026 | Bose | 530K | 5.8% | 4 |
| Feb 2026 | Skullcandy | 450K | 4.9% | 5 |
| Feb 2026 | Samsung | 377K | 4.1% | 6 |
| Mar 2026 | JBL | 3.6M | 37% | 1 |
| Mar 2026 | Sony | 3.4M | 34.8% | 2 |
| Mar 2026 | Beats | 1.2M | 12.6% | 3 |
| Mar 2026 | Bose | 572K | 5.9% | 4 |
| Mar 2026 | Skullcandy | 550K | 5.7% | 5 |
| Mar 2026 | Samsung | 377K | 3.9% | 6 |
| Apr 2026 | JBL | 4.9M | 45.3% | 1 |
| Apr 2026 | Sony | 3.3M | 30.5% | 2 |
| Apr 2026 | Beats | 1.2M | 11.4% | 3 |
| Apr 2026 | Bose | 571K | 5.3% | 4 |
| Apr 2026 | Skullcandy | 450K | 4.2% | 5 |
| Apr 2026 | Samsung | 352K | 3.3% | 6 |
| May 2026 | JBL | 4.5M | 42.6% | 1 |
| May 2026 | Sony | 3.4M | 32% | 2 |
| May 2026 | Beats | 1.2M | 11.6% | 3 |
| May 2026 | Bose | 640K | 6.1% | 4 |
| May 2026 | Skullcandy | 450K | 4.3% | 5 |
| May 2026 | Samsung | 352K | 3.4% | 6 |
| Jun 2026 | JBL | 4.6M | 43.7% | 1 |
| Jun 2026 | Sony | 3.3M | 31.2% | 2 |
| Jun 2026 | Beats | 1.2M | 11.6% | 3 |
| Jun 2026 | Bose | 632K | 6% | 4 |
| Jun 2026 | Skullcandy | 450K | 4.3% | 5 |
| Jun 2026 | Samsung | 352K | 3.3% | 6 |
| Jul 2026 | JBL | 4.6M | 41.6% | 1 |
| Jul 2026 | Sony | 3.8M | 34.2% | 2 |
| Jul 2026 | Beats | 1.2M | 11% | 3 |
| Jul 2026 | Bose | 639K | 5.8% | 4 |
| Jul 2026 | Skullcandy | 450K | 4.1% | 5 |
| Jul 2026 | Samsung | 377K | 3.4% | 6 |
| Aug 2026 | JBL | 4.8M | 41.1% | 1 |
| Aug 2026 | Sony | 4M | 34.3% | 2 |
| Aug 2026 | Beats | 1.2M | 10.4% | 3 |
| Aug 2026 | Bose | 696K | 5.9% | 4 |
| Aug 2026 | Skullcandy | 550K | 4.7% | 5 |
| Aug 2026 | Samsung | 422K | 3.6% | 6 |
| Sep 2026 | JBL | 4.4M | 38.5% | 1 |
| Sep 2026 | Sony | 4M | 34.9% | 2 |
| Sep 2026 | Beats | 1.5M | 13.2% | 3 |
| Sep 2026 | Bose | 617K | 5.4% | 4 |
| Sep 2026 | Skullcandy | 550K | 4.8% | 5 |
| Sep 2026 | Samsung | 352K | 3.1% | 6 |

## What is being compared

- **Beats**: Measured on the search term “beats”.
- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker” and “speaker bose”, summed into one figure.
- **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Skullcandy**: Measured on the search term “skullcandy”.
- **Sony**: Measured on the search terms “sony”, “sony camera”, “sony cyber shot” and “sony headphone”, summed into one figure.

- [Beats](/demand/global-en/brands/beats)
- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [Samsung](/demand/global-en/brands/samsung)
- [Skullcandy](/demand/global-en/brands/skullcandy)
- [Sony](/demand/global-en/brands/sony)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wireless earbud brands worldwide?

In September 2026, JBL was the most searched among wireless earbud brands worldwide, with an estimated 4.4M branded searches and 38.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wireless earbud brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wireless-earbud-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wireless-earbud-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.