--- title: "Figma vs Penpot: Which is searched more?" description: "Is Figma or Penpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireframing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wireframing-tools/compare/figma-vs-penpot" publisher: "Brandwave" --- # Figma vs Penpot: Which is searched more? Is Figma or Penpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireframing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Figma and Penpot - **Competitive set**: Wireframing tools - **Market**: Global - **Month measured**: Sep 2026 - **Figma Share of Search**: 96.8% - **Penpot Share of Search**: 2.1% ## Is Figma or Penpot more popular in search? - In September 2026, Figma had more branded searches than Penpot among wireframing tools worldwide. Figma had about 5 million branded searches, while Penpot had 110,000. Figma made up 96.8% of all wireframing tool searches we track, and Penpot accounted for 2.1%. - Figma was ahead of Penpot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Figma’s share of searches among wireframing tools worldwide moved from 97.2% to 96.8%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Penpot’s share of searches among wireframing tools worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches moved from 74K to 110K. ## Top wireframing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Penpot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Figma was listed before Penpot in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Figma | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Balsamiq | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Whimsical | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Axure | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Penpot | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Justinmind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wireframing tools - Asked ChatGPT "Which wireframing tool should I use?": 1. Figma, 2. Balsamiq, 3. Whimsical, 4. Penpot, 5. Axure - Asked ChatGPT "What are the best wireframing tools?": 1. Figma, 2. Balsamiq, 3. Whimsical, 4. Penpot, 5. Axure - Asked ChatGPT "What's the best wireframing tool for interface planning?": 1. Figma, 2. Balsamiq, 3. Whimsical, 4. Axure, 5. Penpot - Searched Google, AI Overview "wireframing tools": 1. Figma, 2. Balsamiq, 3. Whimsical, 4. Axure - Searched Google, AI Overview "wireframing software": 1. Figma, 2. Balsamiq, 3. Axure, 4. Whimsical Not named in any answer: Justinmind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for wireframing tools worldwide in September 2026? - Estimated monthly branded searches for Penpot worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026. - Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026. ## Month by month | Month | Figma estimated searches | Figma Share of Search | Figma rank | Penpot estimated searches | Penpot Share of Search | Penpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 97.2% | 1 | 74K | 1.2% | 3 | | Nov 2025 | 6.1M | 97.5% | 1 | 74K | 1.2% | 2 | | Dec 2025 | 5M | 97.5% | 1 | 60.5K | 1.2% | 2 | | Jan 2026 | 5M | 97.4% | 1 | 60.5K | 1.2% | 2 | | Feb 2026 | 5M | 97.5% | 1 | 60.5K | 1.2% | 2 | | Mar 2026 | 6.1M | 97.5% | 1 | 74K | 1.2% | 2 | | Apr 2026 | 6.1M | 97.6% | 1 | 74K | 1.2% | 2 | | May 2026 | 6.1M | 97.7% | 1 | 74K | 1.2% | 2 | | Jun 2026 | 5M | 97.4% | 1 | 74K | 1.4% | 2 | | Jul 2026 | 5M | 97.3% | 1 | 90.5K | 1.8% | 2 | | Aug 2026 | 4.1M | 96.7% | 1 | 90.5K | 2.1% | 2 | | Sep 2026 | 5M | 96.8% | 1 | 110K | 2.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Figma’s and Penpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Figma**: Measured on the search term “figma”. - **Penpot**: Measured on the search term “penpot”. - [Figma profile](/demand/global-en/brands/figma) - [Penpot profile](/demand/global-en/brands/penpot) - [All wireframing tools worldwide](/demand/global-en/categories/wireframing-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Figma or Penpot more popular in search? In September 2026, Figma had more branded searches than Penpot among wireframing tools worldwide. Figma had about 5 million branded searches, while Penpot had 110,000. Figma made up 96.8% of all wireframing tool searches we track, and Penpot accounted for 2.1%. ## Cite this page Brandwave. "Figma vs Penpot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wireframing-tools/compare/figma-vs-penpot This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wireframing-tools/compare/figma-vs-penpot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.