---
title: "Craftsman vs Irwin: Which is searched more?"
description: "Which is more popular in search, Craftsman or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Wire cutters brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands/compare/craftsman-vs-irwin"
publisher: "Brandwave"
---

# Craftsman vs Irwin: Which is searched more?

Which is more popular in search, Craftsman or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Wire cutters brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Irwin
- **Competitive set**: Wire cutters brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 12.2%
- **Irwin Share of Search**: 0.18%

## Which is more popular in search, Craftsman or Irwin?

- In September 2026, Craftsman had more branded searches than Irwin among wire cutters brands worldwide. Craftsman was estimated to have 301K branded searches compared to Irwin’s 4.4K, and held a 12.2% Share of Search versus Irwin’s 0.18%.
- Craftsman was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wire cutters brands worldwide moved from 8.7% to 12.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among wire cutters brands worldwide moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

## How did search popularity change for wire cutters brands worldwide in September 2026?

- In September 2026, Craftsman lost estimated Share of Search among wire cutters brands worldwide, from 14.6% to 12.2%.
- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Irwin estimated searches | Irwin Share of Search | Irwin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 8.7% | 2 | 6.6K | 0.23% | 6 |
| Nov 2025 | 246K | 8.7% | 2 | 5.4K | 0.19% | 6 |
| Dec 2025 | 301K | 10.4% | 2 | 5.4K | 0.19% | 6 |
| Jan 2026 | 301K | 12.2% | 2 | 5.4K | 0.22% | 6 |
| Feb 2026 | 368K | 14.5% | 2 | 5.4K | 0.21% | 6 |
| Mar 2026 | 450K | 17.1% | 2 | 5.4K | 0.2% | 6 |
| Apr 2026 | 368K | 14.5% | 2 | 5.4K | 0.21% | 6 |
| May 2026 | 368K | 14.6% | 2 | 5.4K | 0.21% | 6 |
| Jun 2026 | 368K | 14.8% | 2 | 4.4K | 0.18% | 6 |
| Jul 2026 | 368K | 14.8% | 2 | 4.4K | 0.18% | 6 |
| Aug 2026 | 368K | 14.6% | 2 | 4.4K | 0.17% | 6 |
| Sep 2026 | 301K | 12.2% | 2 | 4.4K | 0.18% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Irwin**: Measured on the search term “irwin tools”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Irwin profile](/demand/global-en/brands/irwin)
- [All wire cutters brands worldwide](/demand/global-en/categories/wire-cutters-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Irwin?

In September 2026, Craftsman had more branded searches than Irwin among wire cutters brands worldwide. Craftsman was estimated to have 301K branded searches compared to Irwin’s 4.4K, and held a 12.2% Share of Search versus Irwin’s 0.18%.

## Cite this page

Brandwave. "Craftsman vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands/compare/craftsman-vs-irwin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands/compare/craftsman-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.