---
title: "Wire cutters brands: Which are searched most?"
description: "Compare the wire cutters brands people buy. Share of Search among Milwaukee, Craftsman, Knipex, Crescent, Bahco and Irwin, the wire cutters brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands"
publisher: "Brandwave"
---

# Wire cutters brands: Which are searched most?

Compare the wire cutters brands people buy. Share of Search among Milwaukee, Craftsman, Knipex, Crescent, Bahco and Irwin, the wire cutters brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wire cutters brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Milwaukee, 74.1%

## Which brand is most popular in search among wire cutters brands worldwide?

- In September 2026, Milwaukee was the most searched among wire cutters brands worldwide, with an estimated 1.8M branded searches and 74.1% estimated Share of Search within this set.
- Craftsman is in 2nd place, 61.9 percentage points behind at 12.2% Share of Search.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among wire cutters brands worldwide decreased from 79% to 74.1%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wire cutters brands worldwide increased from 8.7% to 12.2%.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among wire cutters brands worldwide increased from 7.1% to 8.1%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among wire cutters brands worldwide peaked at 79.5% in November 2025 and was lowest at 69.4% in March 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among wire cutters brands worldwide peaked at 17.1% in March 2026 and was lowest at 8.7% in October 2025.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among wire cutters brands worldwide peaked at 8.1% in September 2026 and was lowest at 6.5% in May 2026.
- Across the 12 months ending September 2026, Crescent’s estimated Share of Search among wire cutters brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Crescent, Bahco and Irwin held steady: their estimated Share of Search among wire cutters brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Milwaukee vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-milwaukee): 74.1% against 12.2% Share of Search.
- [Milwaukee vs Knipex: compare search popularity](/demand/global-en/compare/knipex-vs-milwaukee): 74.1% against 8.1% Share of Search.
- [Milwaukee vs Crescent: compare search popularity](/demand/global-en/compare/crescent-vs-milwaukee): 74.1% against 3.7% Share of Search.
- [Craftsman vs Knipex: compare search popularity](/demand/global-en/compare/craftsman-vs-knipex): 12.2% against 8.1% Share of Search.
- [Craftsman vs Crescent: compare search popularity](/demand/global-en/compare/craftsman-vs-crescent): 12.2% against 3.7% Share of Search.
- [Knipex vs Crescent: compare search popularity](/demand/global-en/compare/crescent-vs-knipex): 8.1% against 3.7% Share of Search.

## How did search popularity change for wire cutters brands worldwide in September 2026?

- In September 2026, Milwaukee gained estimated Share of Search among wire cutters brands worldwide, from 72.4% to 74.1%.
- In September 2026, Craftsman lost estimated Share of Search among wire cutters brands worldwide, from 14.6% to 12.2%.
- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Milwaukee | 74.1% | 1.8M | 0.0% | Milwaukee |
| 2 | Craftsman | 12.2% | 301K | -18.2% | Craftsman |
| 3 | Knipex | 8.1% | 201K | 0.0% | Knipex |
| 4 | Crescent | 3.7% | 91.6K | -0.1% | Crescent |
| 5 | Bahco | 1.6% | 40.5K | +22.4% | Bahco |
| 6 | Irwin | 0.18% | 4.4K | 0.0% | Irwin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milwaukee | 2.2M | 79% | 1 |
| Oct 2025 | Craftsman | 246K | 8.7% | 2 |
| Oct 2025 | Knipex | 201K | 7.1% | 3 |
| Oct 2025 | Crescent | 91.4K | 3.2% | 4 |
| Oct 2025 | Bahco | 49.5K | 1.7% | 5 |
| Oct 2025 | Irwin | 6.6K | 0.23% | 6 |
| Nov 2025 | Milwaukee | 2.2M | 79.5% | 1 |
| Nov 2025 | Craftsman | 246K | 8.7% | 2 |
| Nov 2025 | Knipex | 201K | 7.1% | 3 |
| Nov 2025 | Crescent | 75K | 2.7% | 4 |
| Nov 2025 | Bahco | 49.5K | 1.8% | 5 |
| Nov 2025 | Irwin | 5.4K | 0.19% | 6 |
| Dec 2025 | Milwaukee | 2.2M | 77.5% | 1 |
| Dec 2025 | Craftsman | 301K | 10.4% | 2 |
| Dec 2025 | Knipex | 201K | 7% | 3 |
| Dec 2025 | Crescent | 91.7K | 3.2% | 4 |
| Dec 2025 | Bahco | 49.5K | 1.7% | 5 |
| Dec 2025 | Irwin | 5.4K | 0.19% | 6 |
| Jan 2026 | Milwaukee | 1.8M | 74.1% | 1 |
| Jan 2026 | Craftsman | 301K | 12.2% | 2 |
| Jan 2026 | Knipex | 201K | 8.1% | 3 |
| Jan 2026 | Crescent | 91.3K | 3.7% | 4 |
| Jan 2026 | Bahco | 40.5K | 1.6% | 5 |
| Jan 2026 | Irwin | 5.4K | 0.22% | 6 |
| Feb 2026 | Milwaukee | 1.8M | 72.2% | 1 |
| Feb 2026 | Craftsman | 368K | 14.5% | 2 |
| Feb 2026 | Knipex | 201K | 7.9% | 3 |
| Feb 2026 | Crescent | 91.5K | 3.6% | 4 |
| Feb 2026 | Bahco | 40.5K | 1.6% | 5 |
| Feb 2026 | Irwin | 5.4K | 0.21% | 6 |
| Mar 2026 | Milwaukee | 1.8M | 69.4% | 1 |
| Mar 2026 | Craftsman | 450K | 17.1% | 2 |
| Mar 2026 | Knipex | 201K | 7.6% | 3 |
| Mar 2026 | Crescent | 91.4K | 3.5% | 4 |
| Mar 2026 | Bahco | 60.5K | 2.3% | 5 |
| Mar 2026 | Irwin | 5.4K | 0.2% | 6 |
| Apr 2026 | Milwaukee | 1.8M | 72.2% | 1 |
| Apr 2026 | Craftsman | 368K | 14.5% | 2 |
| Apr 2026 | Knipex | 201K | 7.9% | 3 |
| Apr 2026 | Crescent | 91.4K | 3.6% | 4 |
| Apr 2026 | Bahco | 40.5K | 1.6% | 5 |
| Apr 2026 | Irwin | 5.4K | 0.21% | 6 |
| May 2026 | Milwaukee | 1.8M | 72.6% | 1 |
| May 2026 | Craftsman | 368K | 14.6% | 2 |
| May 2026 | Knipex | 165K | 6.5% | 3 |
| May 2026 | Crescent | 111K | 4.4% | 4 |
| May 2026 | Bahco | 40.5K | 1.6% | 5 |
| May 2026 | Irwin | 5.4K | 0.21% | 6 |
| Jun 2026 | Milwaukee | 1.8M | 73.4% | 1 |
| Jun 2026 | Craftsman | 368K | 14.8% | 2 |
| Jun 2026 | Knipex | 165K | 6.6% | 3 |
| Jun 2026 | Crescent | 91.2K | 3.7% | 4 |
| Jun 2026 | Bahco | 33.1K | 1.3% | 5 |
| Jun 2026 | Irwin | 4.4K | 0.18% | 6 |
| Jul 2026 | Milwaukee | 1.8M | 73.4% | 1 |
| Jul 2026 | Craftsman | 368K | 14.8% | 2 |
| Jul 2026 | Knipex | 165K | 6.6% | 3 |
| Jul 2026 | Crescent | 91.4K | 3.7% | 4 |
| Jul 2026 | Bahco | 33.1K | 1.3% | 5 |
| Jul 2026 | Irwin | 4.4K | 0.18% | 6 |
| Aug 2026 | Milwaukee | 1.8M | 72.4% | 1 |
| Aug 2026 | Craftsman | 368K | 14.6% | 2 |
| Aug 2026 | Knipex | 201K | 8% | 3 |
| Aug 2026 | Crescent | 91.7K | 3.6% | 4 |
| Aug 2026 | Bahco | 33.1K | 1.3% | 5 |
| Aug 2026 | Irwin | 4.4K | 0.17% | 6 |
| Sep 2026 | Milwaukee | 1.8M | 74.1% | 1 |
| Sep 2026 | Craftsman | 301K | 12.2% | 2 |
| Sep 2026 | Knipex | 201K | 8.1% | 3 |
| Sep 2026 | Crescent | 91.6K | 3.7% | 4 |
| Sep 2026 | Bahco | 40.5K | 1.6% | 5 |
| Sep 2026 | Irwin | 4.4K | 0.18% | 6 |

## What is being compared

- **Bahco**: Measured on the search term “bahco”.
- **Craftsman**: Measured on the search term “craftsman”.
- **Crescent**: Measured on the search terms “crescent cutter”, “crescent pipe wrench” and “crescent wrench”, summed into one figure.
- **Irwin**: Measured on the search term “irwin tools”.
- **Knipex**: Measured on the search term “knipex”.
- **Milwaukee**: Measured on the search term “milwaukee”.

- [Bahco](/demand/global-en/brands/bahco)
- [Craftsman](/demand/global-en/brands/craftsman)
- [Crescent](/demand/global-en/brands/crescent)
- [Irwin](/demand/global-en/brands/irwin)
- [Knipex](/demand/global-en/brands/knipex)
- [Milwaukee](/demand/global-en/brands/milwaukee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wire cutters brands worldwide?

In September 2026, Milwaukee was the most searched among wire cutters brands worldwide, with an estimated 1.8M branded searches and 74.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wire cutters brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wire-cutters-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.